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Fashion Commission Showcases Saudi 100 Brands Exhibition at the Saudi Cup

The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
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Fashion Commission Showcases Saudi 100 Brands Exhibition at the Saudi Cup

The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA

The Saudi Fashion Commission showcased the work of some of Saudi Arabia’s most creative fashion designers at the prestigious Saudi Cup 2025, hosted at King Abdulaziz Equestrian Club in Riyadh.
A dedicated exhibition featured fashion and jewelry brands from the commission’s flagship incubator program, Saudi 100 Brands. Building on past successes at the Saudi Cup—the world's richest horse race and a prominent social occasion—the Commission highlighted the event's historical connection to fashion.
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. The exhibition featured exclusive pieces designed specifically for the event, reflecting the unique styles and perspectives of the participating Saudi 100 Brands designers.
These collections captured the elegance and excitement of the Saudi Cup.

CEO Burak Cakmak stated that the exhibition brought the vibrant energy and exceptional creativity of Saudi design to the forefront, demonstrating the Kingdom's impressive design talent.
“It underscores our commitment to promoting local talent on the biggest stages, both regionally and globally. We believe in the power of Saudi creativity, and we are dedicated to fostering the continued growth and success of the Kingdom's fashion industry,” Cakmak said.

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Fashion

Struggling Puma Names Former Adidas Sales Chief as CEO

FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
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Struggling Puma Names Former Adidas Sales Chief as CEO

FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa

Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution".
Puma has struggled to boost sales and profitability for more than a year. Its pick for the top job marks the latest talent swap between the competing brands, two years after its CEO Bjorn Gulden jumped ship to lead Adidas through a successful turnaround, Reuters reported.
Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma.
Puma said Freundt, CEO since November 2022, would step down on April 11 and Hoeld would take over as chairman and CEO effective July 1, with the board leading the company in the transition phase.
"I am incredibly excited to join the PUMA family as their new CEO," Hoeld, who left Adidas in October last year, said in a statement.
Adidas has enjoyed strong sales growth as it surfed a trend for its Samba and Gazelle sneakers, while Puma sales have been sluggish as it struggles to boost interest in new sneakers like the Speedcat.
Puma last month warned its 2025 sales would likely be weaker than last year, and said uncertainty was denting consumer spending in the US, which accounts for between 20-25% of its global sales.
"We expect this news to be taken positively, given ongoing investor concerns around performance and strategic execution," said Citi analyst Monique Pollard.
US tariffs on China, Vietnam, Indonesia and other key manufacturing hubs hit sportswear retailers, sending Puma shares down 10% on Thursday.
Puma sourced 28% of its products in China last year, while Vietnam was its second-biggest sourcing country with 26%, and Cambodia was third with 16%.
The share price, pummeled by slowing sales, is close to its lowest in nine years.
"We are convinced that thanks to his strategic vision and focus on product and brand, Arthur will lead Puma into a new chapter of strength and growth," said Heloise Temple-Boyer, chair of the supervisory board at Puma.