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Struggling Puma Names Former Adidas Sales Chief as CEO

FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
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Struggling Puma Names Former Adidas Sales Chief as CEO

FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa
FILED - 04 November 2022, ---: Arne Freundt poses for a picture. Photo: Christoph Maderer/PUMA/dpa

Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution".
Puma has struggled to boost sales and profitability for more than a year. Its pick for the top job marks the latest talent swap between the competing brands, two years after its CEO Bjorn Gulden jumped ship to lead Adidas through a successful turnaround, Reuters reported.
Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma.
Puma said Freundt, CEO since November 2022, would step down on April 11 and Hoeld would take over as chairman and CEO effective July 1, with the board leading the company in the transition phase.
"I am incredibly excited to join the PUMA family as their new CEO," Hoeld, who left Adidas in October last year, said in a statement.
Adidas has enjoyed strong sales growth as it surfed a trend for its Samba and Gazelle sneakers, while Puma sales have been sluggish as it struggles to boost interest in new sneakers like the Speedcat.
Puma last month warned its 2025 sales would likely be weaker than last year, and said uncertainty was denting consumer spending in the US, which accounts for between 20-25% of its global sales.
"We expect this news to be taken positively, given ongoing investor concerns around performance and strategic execution," said Citi analyst Monique Pollard.
US tariffs on China, Vietnam, Indonesia and other key manufacturing hubs hit sportswear retailers, sending Puma shares down 10% on Thursday.
Puma sourced 28% of its products in China last year, while Vietnam was its second-biggest sourcing country with 26%, and Cambodia was third with 16%.
The share price, pummeled by slowing sales, is close to its lowest in nine years.
"We are convinced that thanks to his strategic vision and focus on product and brand, Arthur will lead Puma into a new chapter of strength and growth," said Heloise Temple-Boyer, chair of the supervisory board at Puma.

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Fashion

Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
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Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez

Zara owner Inditex, the world's leading low-cost fashion retailer, posted a record annual profit for the third year running on Wednesday, seeing off strong international competition.

The Spanish group, which includes top brands such as Massimo Dutti, Pull & Bear and Bershka, reported a profit of 6.22 billion euros ($7.23 billion) in the fiscal year ending January 31.

That marked a six percent rise on the 5.9 billion it raked in in 2024, which was also a group record, Inditex said.

Fashion

Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
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Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)

Chanel 's Matthieu Blazy is still building. Six months into his tenure at the Parisian stalwart, the designer staged his second ready-to-wear collection at Paris Fashion Week Monday, where brightly colored cranes rose from a holographic floor — a deliberate signal that the construction is ongoing.

For Parisians who have spent years staring at the real thing above Notre-Dame cathedral, the set was perhaps less dreamy than intended.

The audience inside the Grand Palais suggested the foundations are solid: Margot Robbie, Oprah, Jennie, Kylie Minogue, Lily-Rose Depp, Teyana Taylor and Olivia Dean all turned up to watch the next floor go on.

Blazy took his cue from a quote from Gabrielle “Coco” Chanel: “We need dresses that crawl and dresses that fly.”

The collection was structured around that tension — plain against spectacular, function against fantasy — with a discipline his sprawling debut last October sometimes lacked.

The opening looks were austere by design. Black knit zip-ups, tweed blousons and boxy overshirts arrived with little more than four gold buttons to signal they belonged to Chanel.

In the vast runway space, they could read as underwhelming. But Blazy’s point was architectural: the suit, he said, is “the first brick” — and everything else rises from it.

That logic tracks to the founder.

In her apartment on Rue Cambon, a wall is covered in gauze painted gold — something poor made precious.

Chanel built a house on that idea, borrowing from everyday dress and elevating it. Blazy is doing the same with her codes, stripping the suit to a knit shirt jacket or pressed-tweed blouson before rebuilding it in silicone-woven fabric and metallic mesh.

The collection’s most provocative move was its silhouette. Blazy pulled waistlines dramatically low — belts slung to mid-thigh, pleated skirts starting where blazers ended.

The references were retro flapper filtered through a modern lens: drop-waisted twinsets, patchwork dresses with floral embroidery, vivid patterned knits with a twenties pulse.

A furry coat in bold geometric color could have been worn in a chic part of London's Camden.

Whether the ultra-low waistlines will land with the well-heeled clients who pack Chanel’s front rows is another question. Selling a radically new proportion to women with deep loyalty to the house is a different challenge than winning critical praise.

The final stretch answered that concern with force. Sequined plaid suits arrived in dazzling color. Beaded coats glinted with star-chart embroidery. Metallic mesh was woven to mimic tweed motifs, and several models wore pastel-tinted hair to match their looks.

Fabric flowers burst from bodices. Trailing ribbons, layered ruffles, and insect-wing detailing turned the runway into something closer to spectacle than commerce.

Blazy cast wide — teens through to women in their fifties — and let the show breathe, with a runway circuit that took models the better part of five minutes. He framed it all with seven pared-back black and cream looks, as if to say: whatever else changes, the Chanel you know isn’t going anywhere.

If this second outing holds — on the penultimate day of fashion week — Blazy has found something rare at a heritage house: a way to honor the founder’s voice without simply echoing it.

Fashion

Hugo Boss Posts Annual Profit Above Expectations

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
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Hugo Boss Posts Annual Profit Above Expectations

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)

German fashion group Hugo Boss reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.

The company reported earnings ‌before interest ‌and taxes (EBIT) of ‌391 ⁠million euros ($455 million) ⁠for 2025, up from 361 million euros a year earlier, and above analyst's average forecast of 379 million euros in a company-provided ⁠poll.

"2025 once again highlighted ‌the ‌rapid transformation of our industry, shaped by ‌technological innovation, evolving consumer preferences ‌and ongoing macroeconomic and geopolitical uncertainty," Chief Executive Officer Daniel Grieder said in a statement.

Luxury groups ‌have been struggling with tighter consumer spending, with the ⁠sector ⁠hit by slowing demand for fashion and accessories particularly in the US and China.

The premium fashion retailer said it will propose a dividend of 0.04 euros per share for 2025, compared with 1.40 euros a year earlier.