Sweden Drowns in Discarded Fast Fashion Items

A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
TT

Sweden Drowns in Discarded Fast Fashion Items

A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)

Sweden's recycling centers are overflowing with clothes after an EU-wide ban this year on throwing away textiles, leaving overwhelmed municipalities eager to have fast fashion giants take responsibility.

"It's a huge amount coming in everyday. It's been crazy, it's a huge increase," said Brian Kelly, secretary general of the Artikel2 charity shop in Stockholm, where rows of bins were overfilled with discarded apparel.

Since the beginning of this year, EU countries must have separate textile recycling, alongside existing processes for glass, paper and food waste.

The aim is to promote circular waste management, where textiles are sorted and reused, or recycled if they are not too damaged.

"We have seen a 60-percent increase in textiles collected in January and February this year compared with the same period last year," said Karin Sundin, an expert on textile waste at Stockholm city's waste and recycling management company Stockholm Vatten och Avfall.

Once the textiles are sorted, some 60 to 70 percent is designated for reuse, and 20 to 30 percent for recycling as padding, isolation or composite materials.

Around seven to 10 percent is burned for energy, according to the Swedish Environmental Protection Agency.

That is a huge improvement from before the new law, according to experts, who note that discarded clothing used to be systematically incinerated.

However, a lack of infrastructure in Sweden means used clothes are largely exported abroad, primarily to Lithuania, where they are sorted, reused, or burned for energy.

"We don't have the big sorting plants that can put everything into value in the same way that they have in eastern Europe for example," explained Sundin.

"The reason is that it's so labor intensive (and) costs a lot of money," she said as she gave AFP a tour of the Ostberga recycling center in southern Stockholm.

Swedes throw away 90,000 tons of textiles per year, or 10 kilograms (22 pounds) per person, according to the Swedish Society for the Conservation of Nature.

The EU average is 19 kilograms, according to 2022 statistics, up from 17 in 2019, data from the European Environment Agency showed.

The clothing industry also pollutes the environment.

To make a t-shirt that weighs 135 grammes (4.76 ounces), 2,500 liters (660 gallons) of water and one kilogram (2.2 pounds) of chemicals are needed, noted Yvonne Augustsson, advisor at the Swedish Environmental Protection Agency.

"That means greenhouse gas emissions of around two to five kilos," she said.

"In Sweden, an article of clothing is used on average 30 times. If you double this to 60 times -- which seems reasonable -- you reduce the climate impact by half," she said.

Textile sorting in Sweden is handled by municipalities, many of which have been overburdened by the quantities received since the introduction of the new law.

In the sparsely populated north, some towns, such as Kiruna, continue to incinerate textiles because they have no takers for the items.

Fast fashion giants, such as H&M and Zara, are expected to eventually play a role in handling the waste they help generate, and negotiations are ongoing at the European level to determine their responsibility.

According to a preliminary agreement EU member states reached in February, clothing giants will be responsible for the end of lifetime of the products they sell, required to pay for collection, sorting, reuse and recycling.

The idea is to encourage fast fashion retailers to produce "clothing designed to last longer," said Augustsson.

Swedish brand H&M told AFP it welcomed moves in that direction.

Consumers also need to change their mindset.

Each person should "buy no more than five new articles of clothing per year," said Beatrice Rindevall, head of the Swedish Society for the Conservation of Nature, which regularly organizes clothing swaps.

In the town of Linkoping on a sunny spring day, a clothing exchange on a student campus had racks featuring everything from a hot pink jacket with feathered sleeves to faded jeans, bags and striped t-shirts.

"People can give us clothes in good condition that they don't wear anymore (and) exchange them for something else," volunteer Eva Vollmer said.

"We focus on creating the solution so that people actually have an alternative."



Saudi Fashion Commission Issues Research Paper on 'Fashion Week Economics'

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
TT

Saudi Fashion Commission Issues Research Paper on 'Fashion Week Economics'

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Saudi Fashion Commission has issued its research paper for the fourth quarter of 2025, titled Fashion Week Economics, as part of its continued commitment to providing leading sector insights through the Fashion Futures platform.

The paper presents an in-depth analysis of Riyadh Fashion Week's contribution to local economic growth and explores the role of global fashion weeks in the global economy.

It highlights how Riyadh Fashion Week reflects the Kingdom's cultural and creative development, marking the beginning of a new era for Saudi creative industries, one driven by cultural confidence and economic ambition, through a dynamic integration of creativity, commerce, and culture aligned with the vision of a thriving creative economy.

The research also examines themes including the economic and cultural value of fashion weeks worldwide, the role of fashion-week events as global economic drivers, and case studies of various brands showcased at Riyadh Fashion Week 2025.

Through publishing this paper, the Fashion Commission continues to provide essential economic data and sector insights into the rapidly evolving fashion industry.

Riyadh Fashion Week targets designers, brands, creative talent, buyers, retailers, sponsors, and partners, serving as a central platform for opportunities across the market. Its rapid expansion across three editions, featuring more than 100 participating brands and attracting approximately 27,000 visitors, has delivered significant value in terms of media presence, relationship building, and business growth for participants.

The participation of major global fashion houses such as Vivienne Westwood and Stella McCartney in the third edition further reflects Riyadh’s growing influence in international luxury circles and its increasing global standing.


Fashion Commission Launches 1st Executive Master’s Program in Riyadh

Fashion Commission Launches 1st Executive Master’s Program in Riyadh
TT

Fashion Commission Launches 1st Executive Master’s Program in Riyadh

Fashion Commission Launches 1st Executive Master’s Program in Riyadh

The Fashion Commission announced the launch of the first Executive Master’s program to be delivered in Riyadh, developed in collaboration with the world-renowned Institut Français de la Mode (IFM).

The new program marks a significant leap in advancing fashion education and executive training within the Kingdom, according to SPA.

The Executive Master’s in Strategic Management of Fashion & Luxury represents a new milestone in fashion education, taking place in Riyadh for the first time. It is a 15-month hybrid executive master’s degree track designed for high-potential professionals seeking advanced executive training while continuing their careers. Delivered through a blend of in-person modules in Riyadh and Paris, alongside supervised online learning, the program equips participants with strategic, managerial, and analytical expertise tailored to the rapidly evolving fashion and luxury sector.

Designed with market needs in mind, the executive master’s curriculum covers creation and design, brand strategies, sustainability, new consumer behaviors, retail innovation, fashion media, collection management, and future industry perspectives. Participants will also complete a thesis that contributes new knowledge to the regional and global fashion landscape.

The program is taught by IFM’s internationally recognized faculty, experts in fashion history, sustainability, consumer behavior, design, and luxury management, alongside industry leaders from major global houses, fashion federations, media groups, and innovation-driven organizations.

This landmark program builds on the Fashion Commission’s ongoing partnership with IFM since June 2022. Within the first year, the collaboration introduced high-level educational initiatives, including the Advanced Management Program for Luxury Fashion and the Executive Master’s in Luxury Fashion, designed to elevate local talent and strengthen the Kingdom’s creative workforce.

These programs have contributed to developing the skills and knowledge required to support a world-class fashion ecosystem.

The launch of the Executive Master’s marks a pivotal step in establishing Riyadh as an education hub for the fashion and luxury sectors. By bringing a master’s qualification of this caliber directly to the Kingdom, the Fashion Commission reinforces its commitment to enabling professional growth, supporting innovation, and creating globally competitive talent pipelines.


Nike Shares Rise as Apple’s Cook Doubles His Bet on CEO Hill’s Overhaul Effort

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
TT

Nike Shares Rise as Apple’s Cook Doubles His Bet on CEO Hill’s Overhaul Effort

A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)
A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, US, March 18, 2019. (Reuters)

Nike shares rose 5% in early trading on Wednesday after Apple CEO Tim Cook doubled his personal stake in the sportswear maker, raising his bets on the margin-pinching turnaround efforts led by CEO Elliott Hill.

Cook, who has been on Nike's board since 2005, bought 50,000 shares at $58.97 ‌each, according to ‌a regulatory filing. As of December ‌22, ⁠he holds about ‌105,000 shares, which is now worth nearly $6 million.

It was the largest open market stock purchase for a Nike director or executive and possibly the largest in more than a decade, said Jonathan Komp, analyst at Baird Equity Research.

"(We see) Cook's move as a positive signal for the progress under CEO Elliott Hill and Nike's 'Win ⁠Now' actions," Komp said.

The purchase comes days after Nike reported weaker quarterly margins and weak ‌sales in China even as CEO ‍Hill tries to revive demand ‍through fresh marketing plans and innovation focused on running and sports, ‍while phasing out lagging lifestyle brands.

He has also attempted to mend Nike's ties with wholesalers such as Dicks Sporting Goods to increase visibility among shoppers amid stiff competition from newer brands.

However, the strategy has strained Nike's margins, which have been declining for over a year, while its efforts to win back its ⁠premier position in discount-friendly China appears to be faltering.

Nike's shares have slumped nearly 13% since it reported results on December 18 and are on track for the fourth straight year of declines. They were trading at $60.19 on Wednesday.

Cook has been a lead independent director of Nike since 2016 when co-founder Phil Knight stepped down as its chairman.

The Apple CEO "remains extremely close" with Knight, Komp said, adding that he has advised Nike through key strategic decisions including Hill's appointment last year.

Board director and former Intel CEO ‌Robert Swan also bought about 8,700 shares for about $500,000 this week.