The Fashion Commission, in partnership with Vogue Business, has concluded the Tokyo Investment Roadshow tour, bringing together investors, decision-makers, and creative leaders from Japan and the region to discuss the rapid expansion of Saudi Arabia's fashion sector and explore investment opportunities.
During the tour, the commission unveiled the “State of Fashion Sector in Saudi Arabia 2025” report through its Fashion Futures platform. This annual report, a key industry reference, offers data-driven insights into the creative economy, consumer trends, talent empowerment, and global shifts shaping the sector.
Important statistics presented during the event revealed that Saudi Arabia’s fashion market is estimated to reach $36.8 billion by 2025, making it the largest in the Gulf region. The market is expected to grow at a compound annual rate of 6.4% through 2029.
Notably, women make up 55% of the sector’s workforce, with 44% holding management positions, figures that surpass national averages. Moreover, 96% of Saudi consumers are aware of sustainability concepts, and 64% consider them in their purchasing decisions.
Additionally, the commission introduced a special manga version of the report, developed in collaboration with Manga Productions, a subsidiary of Mohammed Bin Salman Foundation (Misk) Tailored for Japanese audiences, the manga presents Saudi Arabia’s fashion vision through a visually compelling narrative rooted in heritage and looking toward the future, a step that reflects the commission’s commitment to cultural dialogue and storytelling innovation.
The event featured a data-driven panel discussing key findings from the report, with contributions from experts and designers. It also included an investment session titled “Investing in Saudi Arabia: Funding the Future of Fashion,” featuring representatives from the Fashion Commission, the Ministry of Investment, and the Cultural Development Fund. The session explored funding opportunities, new regulations, and the growing role of the private and government sectors.
This roadshow builds on previous investment initiatives by the Fashion Commission in key global fashion capitals, the most recent being in London. Organized in collaboration with the Ministry of Investment and the Cultural Development Fund, it is part of ongoing efforts to attract international investments and provide easier access to opportunities within Saudi Arabia's thriving fashion sector.
The Tokyo tour underscored the deepening ties between Saudi Arabia and Japan in the creative industries, with fashion emerging as a vital pillar of international collaboration. The event served as a strategic platform to foster partnerships and boost cultural and commercial exchange between the two nations.
