Adidas's North America sales recorded the weakest growth among the German sportswear maker's regions in the third quarter, the company reported on Wednesday.
Revenues for its Adidas brand in North America rose 8% on the year, excluding the impact of currency movements, lagging other markets, which grew between 10% and 21% in the quarter.
Adidas's brand growth metric strips out sales of its discontinued Yeezy sneaker line, which was especially popular in the US Its third-quarter North America revenues were down 5% compared to last year, including Yeezy.
Adidas released preliminary results and hiked its annual profit outlook last week, saying it successfully offset part of the extra costs caused by higher US tariffs.
Its top-selling Samba sneakers, previously priced at $90 and up, now start at $100 on its US site.
Sportswear brands, which source everything from tracksuits to running shoes from factories in Asia, are shifting their supply chains and raising prices to manage the impact of higher US tariffs that especially targeted imports from China and Vietnam.
"The environment is volatile with the tariff increases in the US and a lot of uncertainty among both retailers and consumers around the world," CEO Bjorn Gulden said in a statement.
He added that the company will now focus on "transitioning well into 2026" ahead of sporting events such as the Winter Olympics and FIFA World Cup.
