The Trends at Paris Fashion Week Are Statement Coats, Even Bigger Shoulders and Sharp Tailoring

 A model presents a creation by Dior for the Menswear Ready-to-wear Fall-Winter 2026/2027 collection as part of the Men Paris Fashion Week in Paris on January 21, 2026. (AFP)
A model presents a creation by Dior for the Menswear Ready-to-wear Fall-Winter 2026/2027 collection as part of the Men Paris Fashion Week in Paris on January 21, 2026. (AFP)
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The Trends at Paris Fashion Week Are Statement Coats, Even Bigger Shoulders and Sharp Tailoring

 A model presents a creation by Dior for the Menswear Ready-to-wear Fall-Winter 2026/2027 collection as part of the Men Paris Fashion Week in Paris on January 21, 2026. (AFP)
A model presents a creation by Dior for the Menswear Ready-to-wear Fall-Winter 2026/2027 collection as part of the Men Paris Fashion Week in Paris on January 21, 2026. (AFP)

Paris men’s Fashion Week has been arguing for a new kind of authority this season — coat-first.

Across the runways, statement outerwear, bigger shoulders and sharp tailoring have been doing the work, turning familiar staples — trench coats, suits, denim and workwear — into clothes with a harder stance.

With the fashion week heading into its final stretch, the common thread is a push to make menswear more protective, performance-minded and built for real life, without losing the showmanship that defines Paris.

That argument landed most clearly at Dior Men, where Jonathan Anderson bent classic codes into new proportions, and Louis Vuitton, where Pharrell Williams framed luxury as practical convenience — heritage shapes upgraded with weatherproofing, reflectivity, reversibility and engineered comfort.

Other designers from Ami Paris to Rick Owens, Yohji Yamamoto and IM Men at Issey Miyake worked along the same lines: rebuild the shoulder, reshape the body, and lean into the idea of uniform, not as costume, but as modern equipment.

Celebrity presence raises the stakes

Paris menswear is also being driven by celebrity gravity, the kind that turns a runway into a global moment within minutes.

Dior’s room was packed with VIPs including Robert Pattinson, Lewis Hamilton and SZA.

Louis Vuitton delivered a front row mixing music, film and online fame — SZA, Usher, Future and Jackson Wang among them — plus a runway cameo from BamBam of GOT7.

The clothes are the product, but the frenzy is amplified by who is watching, who is posting, and who is seen.

A season built on ‘classic, but smarter’

Instead of chasing novelty for its own sake, many designers are taking familiar silhouettes and making them perform.

At Vuitton, Williams’ show was filled with recognizable pieces — double-breasted suits, blousons, polished outerwear; then the twist arrived in the materials and construction.

Tailoring carried reflective elements for night visibility.

Jackets turned into water-repellent hybrids.

Fabrics were lightened, waterproofed and sometimes embellished with crystal details that mimicked raindrops.

Accessories followed the same logic: caps designed to be crushed and returned to shape; shoes built to flex more like sneakers while still reading as traditional footwear.

The message was clear: luxury is not only a look. It is also capability.

The silhouette: shoulders, height, and controlled volume

Across brands, the silhouette focus moved upward. The shoulder became the season’s main design focus — where structure, protection and attitude all meet.

Anderson’s Dior treated tailoring history as a series of pivots.

Jackets nodded to the 1940s and early 1960s, then were cut abruptly short or shrunken to expose the hipbone.

Ordinary pieces were pushed into new scale, including a round-neck sweater extended to ankle length.

Throughout, he made the familiar feel new by changing proportion, fabric or what it was paired with.

IM Men also leaned into shoulder architecture, remixing outerwear by blending storm flaps into trench coats and amplifying volume.

Yohji Yamamoto used padding along arms and legs to give different bodies a similar shape, then controlled that bulk with buttons and adjustable details.

Even when designers disagreed on mood — sharp, romantic, severe, strange — they converged on shape: the body is being redesigned.

The mood: protection, uniform and modern armor

There has also been a clear emotional undercurrent: protection. Paris is dressing men for a world that feels harder, more uncertain, and more public.

Rick Owens described thinking about police uniforms and the impulse to mock a threat as a way of processing it.

His runway delivered skinny foundations, then added cropped jackets, tactical hybrids, leather and Kevlar-like materials, and ambiguous details that hinted at insignia without turning into costume.

His question — “sheriffs or outlaws?” — captured the season’s tension between authority and rebellion.

Yamamoto also drew from army and working clothes, but described a softer kind of protection: enveloping layers meant to endure long stretches outdoors.

IM Men’s draped, layered looks pushed a related idea, less militant than nomadic: clothing as shelter.

Paris wearability, sharpened

For all the experimentation, the week has not abandoned everyday dressing.

Ami Paris’ anniversary show was built on an idea of real Parisian style — camel coats, stripes, denim, clean tailoring — then refined through better proportion and styling.

The clothes were designed to mix easily, with small shifts that made them feel current: longer coats that sit better on the shoulder and cleaner lines.

The takeaway is that the daily wardrobe still matters, but it is being tightened and upgraded.

Dries Van Noten sharpened that idea with color and craft. Julian Klausner built the show around “coming of age" — men leaving home in hand-me-down coats, then made knitwear the engine, from structured-shoulder cardigans to patterned collar pieces on narrow coats and cloaks.

He also brought kilts and skirt-like belted layers back into the mix.

Saturated, pattern-heavy coats, including Polaroid florals and patchworked panels, showed how Paris can make a wardrobe feel new through layering, proportion and finish.

Styling as the signal

Many of the season’s strongest statements have come from styling as much as garments.

At Dior, Anderson’s “anti-normal” attitude appeared in wild wigs and ruff collars that turned what was formal and old into something sharp and slightly dangerous.

At Vuitton, the styling did the opposite — staying restrained — while letting materials and construction carry the message: classic shapes, but built for movement and weather.

While Dior and Vuitton set the tone, the rest of the schedule reinforced it in different registers — wearability with precision at Ami, confrontation and control at Owens, protection through layering at Yohji, and sculpted outerwear at IM Men.

With the week ending Sunday, the final shows will decide whether this season’s turn toward function and shape becomes a deeper shift or remains a Paris moment where luxury briefly proved it can be practical, too.



NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
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NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa

Italian fashion house Prada unveiled on Sunday the inner-layer garment set to be worn by NASA astronauts heading into space, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.

The body-hugging suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, features ventilation tubes knitted into the garment.

"We have really a broad spectrum of capability and know-how," Lorenzo Bertelli, Prada's chief marketing officer, said at an event at Prada's Manhattan store, sitting beside a mannequin donning the new Liquid Cooling and Ventilation Garment.

Expertise for developing space exploration products "can come from lots of seemingly unrelated industries," Reuters quoted Jonathan Cirtain, CEO of Axiom Space, as saying.

The new product follows Prada's splashy foray into space fashion in 2024 with the ⁠unveiling of a ⁠spacesuit that is expected to be used for NASA's Artemis 3 Earth orbit, set to launch in 2027, and the anticipated Artemis 4 moon landing in 2028. Luxury brands have long drawn inspiration from space travel.

But Prada has gone "beyond inspiration into an actual partnership" as the space exploration and tourism industries develop, said Thomai Serdari, a luxury brand strategist and marketing professor at New York University's Stern ⁠School of Business. Serdari pointed to two factors motivating Prada's interest in the space industry: to gain access to affluent consumers who are contemplating space travel, and to align the brand with avant-garde thought.

Companies from Jeff Bezos' Blue Origin to Elon Musk's SpaceX have leaned into space tourism for the wealthy.

The resumption of space exploration and human travel to the moon is "bound to attract a lot of eyeballs," said Luca Solca, global head of luxury goods at Bernstein. Luxury brands need to stay relevant and visible, he said. Prada's push comes against a backdrop of a struggling luxury goods sector.

After two years of contraction, the ⁠industry was showing signs ⁠of stabilization until the Iran war began at the end of February, disrupting travel and denting luxury spending far beyond the Middle East.

WILL LUXURY PEERS FOLLOW? Other fashion and apparel companies have jumped on the space bandwagon. Under Armour has partnered with spaceflight company Virgin Galactic to create space apparel, while Columbia Sportswear has worked with space exploration company Intuitive Machines on space fabric technology.

But it remains unclear whether other luxury players might follow Prada's lead. "In luxury, it is important to be the first to do something, to be a trend-setter," Serdari said, noting that LVMH's Louis Vuitton, Hermès and Chanel are all interested in space travel but that they would likely find new ways to make inroads.

"You will never see the upper crust of the luxury sector copying each other," she added.


Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica shares dropped 12% in ‌premarket trade on Friday after bleak quarterly and annual profit outlooks deepened concerns over the yoga apparel maker's turnaround amid slowing US demand, competition and tariff costs.

The stock is on track to lose more than $1.7 billion from its market value of $14.44 billion if losses hold.

The weak forecasts intensified pressure on the stock, which has lost nearly 63% of its value in the last 12 months, as investors question how quickly Lululemon can revive product momentum in its ‌key US market, ‌while competing with newcomers like Alo Yoga ‌and ⁠Vuori.

"Lulu has just ⁠entered the 'trap' phase, where fundamentals are deteriorating as competition in all categories remains stiff and pricing power is fleeting for its core franchises," Barclays analysts said.

Lululemon, known for its pricey leggings and athleisure wear, has joined peers in feeling the pinch from muted spending on higher-margin products. Waning brand ⁠appeal in North America, design missteps and a ‌lack of fresh styles ‌have also added to the pressure amid a leadership transition.

Investors are ‌watching whether incoming CEO Heidi O'Neill, a former executive ‌at struggling Nike, can revive sales after she takes over in September, a task eased by the May resolution of a months-long proxy fight with founder Chip Wilson that had weighed on ‌the stock.

"A full strategic reset under the new CEO is required," Jefferies analysts said.

NEGATIVE BRAND ⁠BUZZ ADDS ⁠WORRIES

Meghan Frank, interim co-CEO and chief financial officer, said its yoga campaign rolled out to win back shoppers "hasn't had the expected halo effect on other areas of our assortment" and cited "negative commentary" as a headwind.

The spike in negative brand sentiment across media and social channels was evident in key markets, Barclays said, including the United States and China, and was primarily related to recent concerns about material composition and product safety.

The company's forward price-to-earnings multiple is 10.06, compared with 22.85 for Nike and 15.10 for Adidas , according to LSEG data.


Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
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Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)

The "brilliance of humanity" will matter more, not less, in an AI world, Uruguayan designer Gabriela Hearst told AFP in an interview.

Natural materials and handmade craftsmanship are the hallmarks of Hearst's luxury brand, whose commitment to environmentally friendly fashion has secured her status as a sustainable style icon.

With celebrities including Kate Middleton, Julia Roberts and former US first lady Jill Biden wearing her personal brand, Hearst was also the first Latin American woman to lead the French fashion house Chloe from 2020 to 2023.

In a world threatened by climate crisis and the emergence of artificial intelligence, "there will be a genuine need for handmade creation," Hearst told AFP during a recent trip to Montevideo to present World Cup uniforms to the Uruguayan team.

"The human part, the part of our brain that is unique to us, the part that represents the brilliance of humanity, is going to matter more and more," she said.

The designer on the cusp of 50 prizes quality over quantity, and obstinately opposes fast fashion fads.

"There are so many clothes in the world," she said. "There's always a way to have a small amount, but of good quality."

Now based in New York, Hearst said she owes her intimate knowledge of quality, sustainability and "true beauty" to her native Uruguay.

"When I was little, I wanted to go travel, to see the world," she said.

"After traveling," she continued, "I was able to appreciate what it means to grow up with those star-filled skies, the nature, eating food from the land, the quality, the natural luxury that surrounded me."

"Clothes were passed down" in Hearst's community, she said, recalling picking through her mother's wardrobe filled with garments made by the family seamstress.

In her native country of 3.4 million people, hundreds of weavers work for Manos del Uruguay, a network of cooperatives that produces handcrafted garments for Hearst's brand.

The finished products end up on runways, Vogue magazine covers and even on-screen in "Sex and the City" movie sequel, where a multi-colored blanket designed by Hearst appears draped over Sarah Jessica Parker's legs.

"It's incredible that our craftsmanship reaches so far," said 60-year-old weaver Mabel Bargas, who works in one of the Manos del Uruguay workshops.

Hearst wants to leave a legacy of positive social impact by creating jobs and doing her bit for the environment.

"We can't afford to lose our human connection," she said, adding that people with privilege "have a responsibility to help others."