Dr. Martens’ Annual Profit Surges 61% on Cost Cuts and Fewer Discounts

Dr. Martens shoes are displayed inside a shop in Manchester, Britain, May 26, 2023. (Reuters)
Dr. Martens shoes are displayed inside a shop in Manchester, Britain, May 26, 2023. (Reuters)
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Dr. Martens’ Annual Profit Surges 61% on Cost Cuts and Fewer Discounts

Dr. Martens shoes are displayed inside a shop in Manchester, Britain, May 26, 2023. (Reuters)
Dr. Martens shoes are displayed inside a shop in Manchester, Britain, May 26, 2023. (Reuters)

Dr. Martens on Tuesday posted a 61.3% jump in full-year adjusted pre-tax profit, as the British bootmaker began to ‌see results from ‌a tighter ‌control ⁠on costs and fewer ⁠discounts.

The company, known for its iconic lace-up chunky boots, has deliberately pulled ⁠back on clearance ‌activity ‌across its direct-to-consumer and ‌wholesale channels to ‌improve the quality of its sales.

Dr. Martens posted adjusted pre-tax ‌profit of 55 million pounds ($73.78 million) for ⁠the ⁠year ended March 29, up from the 34.1 million pounds posted last year, with shoes being the standout performer.