South Sudan Models Dominate Global Catwalks but Visas a Problem

Professional models from the Juba-based modelling agency Jubalicious practice their catwalking during a modelling training session at a hotel in Juba on February 19, 2026.  (Photo by Luis TATO / AFP)
Professional models from the Juba-based modelling agency Jubalicious practice their catwalking during a modelling training session at a hotel in Juba on February 19, 2026. (Photo by Luis TATO / AFP)
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South Sudan Models Dominate Global Catwalks but Visas a Problem

Professional models from the Juba-based modelling agency Jubalicious practice their catwalking during a modelling training session at a hotel in Juba on February 19, 2026.  (Photo by Luis TATO / AFP)
Professional models from the Juba-based modelling agency Jubalicious practice their catwalking during a modelling training session at a hotel in Juba on February 19, 2026. (Photo by Luis TATO / AFP)

Heels click on cracked paving stones as fantastically long-limbed men and women practice moves they hope will whisk them away from South Sudan, one of the fashion world's favorite scouting locations.

Many hope to follow in the footsteps of their compatriot Awar Odhiang, who went from a refugee camp in Ethiopia to closing Chanel's Paris Fashion Week show last year.

South Sudan has been mired in conflict, poverty and corruption since its independence in 2011, but the success of its models has been a ray of positivity.

No less than nine of the top 50 models currently listed on Models.com are originally from the east African country.

"Paris, Milan, London -- the fashion industry is dominated by South Sudanese boys and girls at the moment," said Doris Sukeji, founder of the Jubalicious modelling agency in the capital Juba.

"Mostly it's the skin color. That is how most of the South Sudanese get signed. They are looking for very dark models," she said.

One of the first to blaze a trail was Alek Wek, scouted in London in the 1990s after her family fled an earlier war.

It was an image of Wek on her mother's Facebook feed that inspired Yar Agou, 19, now signed with Jubalicious.

"Damn! I saw her and I thought that is me one day if God is there. I want to make it like her," she told AFP in Juba.

All skinny-long limbs and charming attitude, Agou has what it takes for the runway, but politics is standing in the way of her dream.

She was supposed to be working at the recent Milan Fashion Week, but her visa was rejected at the last minute. For now, she is working as a cleaner, hoping there will be more opportunities.

- 'Heartbroken' –

Successful models can earn tens of thousands of dollars in a season, a life-changing amount in South Sudan where 92 percent live under the poverty line.

But Sukeji said seven men and women had been rejected for visas in recent months despite having work sponsors, as the climate against immigrants hardens in the West.

"You get heartbroken," she said.

Bichar Hoah, 24, raised by a single mother in Kakuma refugee camp in neighboring Kenya, was recently rejected for a European visa.

"There are some people who discourage us by saying that we tried and failed... (but) I want to represent South Sudan as a model," he said, hoping to change the narrative around his country.

- 'A chance' –

But even those who make it abroad face immense challenges in an industry known for relentless turnover.

Clients constantly want "new faces," Sukeji said.

There are added challenges in a conservative country like South Sudan.

As well as physical requirements -- tall but not above 5 foot 11 (1 meter 80) for women -- Sukeji must also contend with families who view modelling as a cover for prostitution.

"I always ask them to give the boy or the girl a chance," she said.

She brings them in for free training, which can take up to three months, taking a 10-percent cut if they get work.

Her trainer, drilling the models with the precision of a military sergeant when AFP visited, said many were like "newborn babies" when they started.

But as the young models gathered on a Juba rooftop to practice their struts, there was hope for a future beyond South Sudan's poverty and ever-present threat of war.

"One day, really, South Sudan will change," said Agou.

All hope they can emulate the likes of Anyier Anei, who landed international modelling gigs and recently starred in French film "Coutures".

"Failure is less frightening than having dreams you never try to achieve," Anei told Harper's Bazaar recently. "Even with fear, you have to take that risk."



H&M's Q1 Profit Grows More Than Expected, Sees March Sales Up 1%

FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
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H&M's Q1 Profit Grows More Than Expected, Sees March Sales Up 1%

FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo

Swedish fashion retailer H&M reported on Thursday a slightly bigger rise than expected in December-February operating profit, and predicted March sales would be up 1% in local currencies.

"Towards the end of the quarter our well-received spring collections contributed to a positive sales trend, which also continued into March," CEO Daniel Erver said in a statement.

Operating profit in H&M's fiscal first quarter, ⁠which includes the key ⁠Christmas shopping period, rose for a third consecutive quarter to 1.51 billion crowns ($162 million) from a year-earlier 1.20 billion and a mean forecast in an LSEG poll of analysts of 1.39 billion, on an organic sales decrease of 1%.

The rival ⁠to Inditex in January flagged that local-currency sales in the first two months of the quarter were down 2%.

According to Reuters, H&M said it is closely monitoring developments in the Middle East and the implications for global trade.

"With good flexibility in the supply chain and a low proportion of air freight, there are opportunities to adapt the flow of goods to changed conditions," it said. "Middle Eastern markets account for a ⁠small portion ⁠of the company’s total sales and the markets are operated through franchise partners."

On February 28, the United States and Israel launched coordinated strikes against Iran. Iran has in response launched strikes against Israel, US bases and Gulf states.

It has attacked vessels and infrastructure throughout the Gulf region and effectively closed the Strait of Hormuz, hitting global supply chains and causing soaring energy costs, raising concern over war-driven inflation and potential impact on consumer demand.


Next Says UK Sales Have Held Up Since Iran War Started

Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
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Next Says UK Sales Have Held Up Since Iran War Started

Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)

British clothing retailer Next has not seen a noticeable drop off in UK sales since the US-Israeli war on Iran started at the end of February, its boss said on Thursday.

"Eight weeks, ⁠including the war ⁠weeks, have been good in the UK," CEO Simon Wolfson told Reuters after Next published full-year ⁠results.

He said sales in the Middle East, which account for about 6% of the group's annual turnover, fell "dramatically" in the first few days of the war and demand remains "suppressed.”

Wolfson said if ⁠Next ⁠did have to raise prices around June or July to make up for higher costs caused by the war, the increases would only be 1% to 2%.


Primark to Open First Dubai Store

A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
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Primark to Open First Dubai Store

A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)

Budget fashion retailer Primark has confirmed it will press ahead with opening its first Dubai store on Thursday despite the ongoing US-Israeli war with Iran, during which the emirate has been hit by Iranian missiles and drones.

Primark, owned by London-listed Associated British Foods, and its ⁠franchise partner Alshaya ⁠Group will open the store in Dubai Mall.

Primark and Alshaya plan to open two more stores in Dubai - at City Centre ⁠Mirdif in April and Mall of the Emirates in May.

Dubai's malls have seen a sharp fall in visitors since the Iran war began, reflecting a collapse in tourism.

Primark and Alshaya plan to open stores in Bahrain and Qatar by ⁠the ⁠end of the year.

Primark entered the Middle East with a store in Kuwait in October last year.

As of the end of January, Primark traded from about 475 stores in 18 countries across the UK, Europe, the Middle East and the US.