Dior Nods to Hollywood's Golden Age with Cruise Collection

Models walk the runway during the Dior 2027 Cruise collection fashion show at the Los Angeles County Museum of Art (LACMA) in Los Angeles on May 13, 2026. (Photo by Patrick T. Fallon / AFP)
Models walk the runway during the Dior 2027 Cruise collection fashion show at the Los Angeles County Museum of Art (LACMA) in Los Angeles on May 13, 2026. (Photo by Patrick T. Fallon / AFP)
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Dior Nods to Hollywood's Golden Age with Cruise Collection

Models walk the runway during the Dior 2027 Cruise collection fashion show at the Los Angeles County Museum of Art (LACMA) in Los Angeles on May 13, 2026. (Photo by Patrick T. Fallon / AFP)
Models walk the runway during the Dior 2027 Cruise collection fashion show at the Los Angeles County Museum of Art (LACMA) in Los Angeles on May 13, 2026. (Photo by Patrick T. Fallon / AFP)

Lights, camera, Dior! The French fashion house has unveiled an ode to the golden age of cinema in Los Angeles at its highly anticipated Cruise 2027 show, the first of its kind under creative director Jonathan Anderson.

At the Los Angeles County Museum of Art (LACMA), Anderson -- who took the creative reins at Dior last year -- presented a runway show inspired by Hollywood glamour, with nods to the natural beauty of California.

Singers Sabrina Carpenter and Miley Cyrus, and actors Al Pacino, Jeff Goldblum, Anya Taylor-Joy and Macaulay Culkin were among the celebrities who attended the glitzy extravaganza in LACMA's newly opened David Geffen Galleries.

The audience was transported to the set of a classic detective film, with colorful vintage cars placed amidst the museum's stark concrete curves and moody lighting, AFP reported.

Models emerged from the smoky haze in effervescent hues of yellow, purple, and orange.

The collection explores the French house's historical relationship with Hollywood, taking as its starting point the ultimatum Marlene Dietrich gave to director Alfred Hitchcock before the filming of "Stage Fright" in the late 1940s: "No Dior, no Dietrich!"

Just like the legendary actress's wardrobe, Dior's show late Wednesday exuded glamour and female empowerment.

Flowers played a prominent role, with a spray of daffodils bursting from one skirt or the red-orange petals of California's poppy, the state flower, cascading down a dress.

Jackets also had their place on the runway in shades of black, gold, and silver.

A striking gray-striped coat featured geometric shadows that mimicked light filtering through Venetian blinds, appearing as if it had practically materialized from a black and white film.

A model wears a creation from the Christian Dior Cruise 2027 collection show at the Los Angeles County Museum of Art (LACMA) in Los Angeles, California, US, May 13, 2026. REUTERS/Daniel Cole

The new version of the brand's signature saddle bag, inspired by vintage American cars, complemented the outfits.

The nostalgic tone of the collection was captured by some attendees who praised the juxtaposition of pieces, resulting in fluid, less cinched silhouettes reminiscent of 1940s Hollywood.

Anderson, former artistic director of the Spanish fashion house Loewe, in June 2025 became the first designer since Christian Dior to oversee all three lines (women's, men's, and haute couture) for the legendary French house.

Following an acclaimed first menswear collection in June and a less enthusiastically received first womenswear collection in October, Anderson presented a second, more extravagant menswear collection in the French capital in January.

Then, for his first haute couture collection, the 41-year-old Northern Irish designer presented a line with punk touches and floral accents, true to his rebellious spirit.

Like Dior, nominated for an Oscar in 1955 for the costumes in "Indiscretion of an American Wife," Anderson has built a connection with Hollywood, contributing to productions such as "Challengers" (2024), starring Zendaya and directed by Luca Guadagnino.

Dior holds its Cruise, or resort, shows in different locations each year, showcasing the luxury house's designs in new locales.

The transitional collection debuted last year in Rome, after shows in Scotland and Mexico. This special runway show last took place in Los Angeles in 2017.



Hugo Boss Shares Jump after Frasers' $2.3 Billion Takeover Bid

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
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Hugo Boss Shares Jump after Frasers' $2.3 Billion Takeover Bid

FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo
FILE PHOTO: Men's shoes are on display at the Boss store in London, Britain, May 30, 2024. REUTERS/Chris J. Ratcliffe/File Photo

Shares in Hugo Boss rose about 7% on Thursday after Britain’s Frasers Group launched a $2.3 billion takeover offer for the German fashion brand.

Frasers, already the largest shareholder of Hugo Boss with a stake of just over 26%, is offering €38 per share in cash for the remaining shares, a 4.3% premium to Wednesday’s close, Reuters reported.

Hugo Boss said late on Wednesday the approach was not coordinated ⁠with the company ⁠and that its board would review the offer, which values the stake not yet owned by Frasers at about €1.98 billion ($2.3 billion).

The deal would bring Hugo Boss into the retail empire controlled ⁠by British billionaire Mike Ashley, whose Frasers Group owns Sports Direct and House of Fraser and holds stakes in Asos, Debenhams and Currys.

J.P. Morgan said the bid likely sets a near-term floor for the shares but flagged limited scope for further upside, adding it did not expect a rival bidder to emerge.

Hugo Boss, ⁠whose ⁠shares are about half their level of three years ago, has been struggling with weaker sales and is pursuing a turnaround strategy focused on store revamps, a streamlined product range and expanding women's wear.

By 0713 GMT, Hugo Boss shares were up 6.2% at €38.7, above Frasers' offer price, taking their year-to-date gains to 7.2%. Frasers shares fell 2.5%.


Primark Names Lucy Slinger as Finance Chief Ahead of AB Foods Split


A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
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Primark Names Lucy Slinger as Finance Chief Ahead of AB Foods Split


A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers
A Primark store is pictured in the Bullring shopping center in Birmingham, Britain, November 4, 2020. REUTERS/Andrew Boyers

Fashion retailer Primark named Lucy Slinger as its chief financial officer on Thursday, strengthening its leadership team ahead of its split from Associated British Foods.

Slinger joins Primark from IKEA franchisee ⁠Ingka Group, where she ⁠has served as deputy CFO.

Prior to Ingka Group, she spent over two ⁠decades at Shell in a range of senior finance leadership roles.

Slinger's appointment follows that of Eoin Tonge as Primark chief executive and Filip Ekvall as chief commercial officer in March, Reuters reported.

⁠AB ⁠Foods said in April it would spin off Primark from its food businesses, telling investors that it will be better positioned to grow on its own.


NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
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NASA to Wear Prada as Luxury Group Pushes Into Space Industry

The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa
The inner-layer liquid cooling and ventilation garment designed by Prada and Axiom Space is unveiled at a press event in New York City, US, June 7, 2026. REUTERS/Heather Khalifa

Italian fashion house Prada unveiled on Sunday the inner-layer garment set to be worn by NASA astronauts heading into space, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.

The body-hugging suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, features ventilation tubes knitted into the garment.

"We have really a broad spectrum of capability and know-how," Lorenzo Bertelli, Prada's chief marketing officer, said at an event at Prada's Manhattan store, sitting beside a mannequin donning the new Liquid Cooling and Ventilation Garment.

Expertise for developing space exploration products "can come from lots of seemingly unrelated industries," Reuters quoted Jonathan Cirtain, CEO of Axiom Space, as saying.

The new product follows Prada's splashy foray into space fashion in 2024 with the ⁠unveiling of a ⁠spacesuit that is expected to be used for NASA's Artemis 3 Earth orbit, set to launch in 2027, and the anticipated Artemis 4 moon landing in 2028. Luxury brands have long drawn inspiration from space travel.

But Prada has gone "beyond inspiration into an actual partnership" as the space exploration and tourism industries develop, said Thomai Serdari, a luxury brand strategist and marketing professor at New York University's Stern ⁠School of Business. Serdari pointed to two factors motivating Prada's interest in the space industry: to gain access to affluent consumers who are contemplating space travel, and to align the brand with avant-garde thought.

Companies from Jeff Bezos' Blue Origin to Elon Musk's SpaceX have leaned into space tourism for the wealthy.

The resumption of space exploration and human travel to the moon is "bound to attract a lot of eyeballs," said Luca Solca, global head of luxury goods at Bernstein. Luxury brands need to stay relevant and visible, he said. Prada's push comes against a backdrop of a struggling luxury goods sector.

After two years of contraction, the ⁠industry was showing signs ⁠of stabilization until the Iran war began at the end of February, disrupting travel and denting luxury spending far beyond the Middle East.

WILL LUXURY PEERS FOLLOW? Other fashion and apparel companies have jumped on the space bandwagon. Under Armour has partnered with spaceflight company Virgin Galactic to create space apparel, while Columbia Sportswear has worked with space exploration company Intuitive Machines on space fabric technology.

But it remains unclear whether other luxury players might follow Prada's lead. "In luxury, it is important to be the first to do something, to be a trend-setter," Serdari said, noting that LVMH's Louis Vuitton, Hermès and Chanel are all interested in space travel but that they would likely find new ways to make inroads.

"You will never see the upper crust of the luxury sector copying each other," she added.