Kering Sales Begin to Recover as Gucci Improves

Gucci fragrances, owned by Coty Inc., are seen for sale in Manhattan, New York City, US, February 7, 2022. (Reuters)
Gucci fragrances, owned by Coty Inc., are seen for sale in Manhattan, New York City, US, February 7, 2022. (Reuters)
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Kering Sales Begin to Recover as Gucci Improves

Gucci fragrances, owned by Coty Inc., are seen for sale in Manhattan, New York City, US, February 7, 2022. (Reuters)
Gucci fragrances, owned by Coty Inc., are seen for sale in Manhattan, New York City, US, February 7, 2022. (Reuters)

Improvement at troubled Italian fashion house Gucci helped sales at Kering edge high in the second quarter, the French luxury group said Tuesday.

Kering nevertheless reported that half year net profit fell by 60 percent to 189 million euros ($216 million), due in large part to exceptional items.

Half-year sales dipped three percent to 7.2 billion euros on a reported basis but once currency exchange rates and changes to the business are stripped out they edged one percent higher.

The sales performance improved in the second quarter, rising one percent on a reported basis to 3.7 billion euros, and a two percent gain on a comparable basis.

"Across the Group, we are seeing early signs of progress in brand desirability, commercial momentum and operating performance," chief executive Luca de Meo said in a statement.

"The quarter also showed sequential acceleration, including at Gucci, driven by the actions taken over recent months," he added.

Gucci is key to Kering's fortunes, but has been in freefall since 2023 as the brand lost its luxury cachet.

It used to generate more than half of Kering's revenue but that had fallen to 40 percent in 2025.

Gucci's second quarter sales still fell in the second quarter.

But the three percent drop in reported sales to 1.4 billion euros was much better than the eight percent drop registered in the first quarter and the 10 percent fall in the final quarter of last year.

De Meo presented in April a new strategy for the Paris-based conglomerate -- which also owns Yves Saint Laurent and Bottega Veneta -- to investors in Florence, home of its flagship double-G brand.

In addition to restoring Gucci's sense of exclusivity, the strategy aims to boost leather goods across the whole group.

Leather goods have returned to growth, the company said, and all global regions showed improvement.

Overall the fashion and leather goods division, which includes Gucci as well as Balenciaga, Brioni and McQueen, saw steady sales on a comparable basis.

"As Kering advances through 2026, its objective remains to return to growth and improve margins" despite the uncertain geopolitical and macroeconomic environment, the company said.



Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
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Emporio Armani Names Dario Vitale New Creative Director

Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman
Armani logo during a photocall ahead of the Armani Beauty dinner at the Royal Gardens during the 83rd Venice International Film Festival in Venice, Italy, September 3, 2026. REUTERS/Yves Herman

The Armani fashion house, whose founder and owner Giorgio Armani died last year, on Wednesday named Dario Vitale as the new creative director of its Emporio Armani line.

"The Armani Group is pleased to announce the appointment of Dario Vitale as Creative Director of Emporio Armani and Giorgio Armani Accessories, the first to hold this role outside the Armani family," it said in a statement.

⁠Vitale ⁠will join the Armani Group with immediate effect, the company said in a statement.


Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
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Prada Revamps Milan Flagship Store to Cater for Top Clients

Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco
Prada bags and women’s clothes are displayed in its historic store in Milan's Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. REUTERS/Claudia Greco

Italian luxury group Prada has renovated and expanded its historic premises in the heart of Milan to strengthen ties with its wealthiest clients and attract new customers, Chief Executive Andrea Guerra told Reuters.

Prada already operated both a menswear and a womenswear store in Milan's Galleria Vittorio Emanuele, the elegant 19th-century shopping arcade in the centre of the city, with the women's store sitting at the original site of the Fratelli Prada boutique.

Prada has renovated the two stores and connected them through an underground tunnel which on Tuesday hosted some silver-plated Prada handbags reworked ⁠by British artist ⁠Damien Hirst as well as the "Chandelier" party dress worn by Carey Mulligan in Baz Luhrmann's film adaptation of "The Great Gatsby".

The compound, which also connects to the Marchesi patisserie Prada owns next to its men's store, includes a permanent exhibition floor, space for highly personalized shopping-by-appointment and an apartment to host private dinners and special events.

"It ⁠is a way to show our DNA, our roots, our way of thinking and point of view," Guerra said.

Prada hopes the complex, which spans eight levels, can generate €100 million ($115 million) in annual revenue, he added. Prada, whose sales totaled €5.7 billion last year, didn't disclose the size of the investment.

The opening comes as luxury groups increasingly focus on their wealthiest customers, who continue to spend despite a broader sector slowdown, with demand shifting more towards experiences.

"The 'experiential' part of the store, the part where we host our clients, ⁠has become ⁠more important," Guerra said, pointing not only to private spaces but also to venues such as Prada Caffè.

"We have opened 'apartments' in many cities around the world and we will certainly open them in the world's top 25 capitals," he added.

While pampering its richest customers, Prada will still try to attract also aspirational buyers with items sold at entry-level prices, which it intends to keep relatively stable, Guerra said.

"Our goal is to offer entry-level prices that do not come as a surprise, while leveraging the product’s exclusivity, customization and craftsmanship to expand the price spectrum (further up the scale)," he said.


Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
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Prada Says Armani Not on Its Radar as It Focuses on Versace Turnaround

 Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)
Mannequins display Prada creations at the "Pradasphere" permanent exhibition, which traces the history of the brand, at Galleria Vittorio Emanuele II, in Milan, Italy, September 15, 2026. (Reuters)

Italian ‌luxury group Prada is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.

The comments come as the Armani fashion house prepares for a sale of a 15% stake ‌in the ‌company, a year after ‌the ⁠death of its founder, ⁠Giorgio Armani.

"Armani is not on our radar. Today we are busy with many other things, including the evolution of Versace, so it is not on the agenda," ⁠Guerra told Reuters in ‌an interview.

He ‌added that since the Versace acquisition Prada ‌had focused on integration, synergies and ‌efficiencies but attention had shifted towards the brand's future over the past three months. The first runway show by ‌its new designer Pieter Mulier is expected in January.

Asked about the ⁠possibility ⁠of launching smart glasses under one of the group's brands, Guerra said he did not see that happening in the "near future".

Last year Prada's Lorenzo Bertelli said the group held "exploratory talks" with licensing partner EssilorLuxottica over the potential development of smart glasses under its brands, but no decision had been made.