Saudi Arabia Prepares to Launch Qiddiya Entertainment Project

Preparations for Qiddiya (By: Khalid al-Khamis)
Preparations for Qiddiya (By: Khalid al-Khamis)
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Saudi Arabia Prepares to Launch Qiddiya Entertainment Project

Preparations for Qiddiya (By: Khalid al-Khamis)
Preparations for Qiddiya (By: Khalid al-Khamis)

Saudi Arabia is preparing to lay the cornerstone for Al-Qiddiya entertainment city, in Riyadh, amid signs indicating this project will change investment in the entertainment sector. Qiddiya will be one of the most specialized international projects capable of attracting visitors and investments.

Saudi Public Investment Fund (PIF) recently signed an agreement with Six Flags, a world leader in recreational parks, to develop and design a brand park in al-Qiddiya, the Kingdom's first leisure, sports and cultural destination.

The development of Qiddiya Park is part of the overall of Vision 2030, which aims to enhance the culture and leisure sector and build a world-class entertainment environment by attracting local and international investors and partnering with international entertainment companies.

PIF issued a statement announcing the cooperation with Six Flags and stating that entertainment sector has an important role to play in the transformation of Saudi Arabia’s economy.

“The Six Flags-branded theme park in Riyadh and other similar developments will create new employment opportunities and harness the talent, energy and imagination of Saudi youth. Our investment in this sector is in line with our mission and delivers on a key element of Vision 2030,” PIF added.

Meanwhile, Chief Executive of Qiddiya Michael Reininger said that by partnering with a global leader, an exceptional outcome will be delivered.

“Our goal is to create an exciting one-of-a-kind destination that will draw visitors throughout Saudi Arabia to experience record-breaking roller coasters, innovative rides and attractions, as well as the sporting and cultural facilities that Qiddiya will offer,” indicated Reininger.

For his part, President of Six Flags International Development Company David McKillips said that innovation is synonymous with the Six Flags brand, and the international licensing business provides a unique opportunity to continue its strong global growth.

“We see great potential in the Saudi Arabian market and look forward to collaborating with the PIF to create a world-class entertainment destination for Saudi Arabia’s young and dynamic population,” according to McKillips.

First phase of the development of Qiddiya will be launched in 2022 as an iconic entertainment destination of the Kingdom and the home of activity, discovery and engagement.

Visitors will have access to recreational and educational facilities across six designed clusters: Theme Parks; Wheels and Wings; Scenic and Animal Encounters; Water and Snow; Sports; Events, Culture and Education.



Firm Dollar Keeps Pound, Euro and Yen Under Pressure

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/ File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/ File Photo
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Firm Dollar Keeps Pound, Euro and Yen Under Pressure

US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/ File Photo
US Dollar and Euro banknotes are seen in this illustration taken July 17, 2022. REUTERS/Dado Ruvic/Illustration/ File Photo

The US dollar charged ahead on Thursday, underpinned by rising Treasury yields, putting the yen, sterling and euro under pressure near multi-month lows amid the shifting threat of tariffs.

The focus for markets in 2025 has been on US President-elect Donald Trump's agenda as he steps back into the White House on Jan. 20, with analysts expecting his policies to both bolster growth and add to price pressures, according to Reuters.

CNN on Wednesday reported that Trump is considering declaring a national economic emergency to provide legal justification for a series of universal tariffs on allies and adversaries. On Monday, the Washington Post said Trump was looking at more nuanced tariffs, which he later denied.

Concerns that policies introduced by the Trump administration could reignite inflation has led bond yields higher, with the yield on the benchmark 10-year US Treasury note hitting 4.73% on Wednesday, its highest since April 25. It was at 4.6709% on Thursday.

"Trump's shifting narrative on tariffs has undoubtedly had an effect on USD. It seems this capriciousness is something markets will have to adapt to over the coming four years," said Kieran Williams, head of Asia FX at InTouch Capital Markets.

The bond market selloff has left the dollar standing tall and casting a shadow on the currency market.

Among the most affected was the pound, which was headed for its biggest three-day drop in nearly two years.

Sterling slid to $1.2239 on Thursday, its weakest since November 2023, even as British government bond yields hit multi-year highs.

Ordinarily, higher gilt yields would support the pound, but not in this case.

The sell-off in UK government bond markets resumed on Thursday, with 10-year and 30-year gilt yields jumping again in early trading, as confidence in Britain's fiscal outlook deteriorates.

"Such a simultaneous sell-off in currency and bonds is rather unusual for a G10 country," said Michael Pfister, FX analyst at Commerzbank.

"It seems to be the culmination of a development that began several months ago. The new Labour government's approval ratings are at record lows just a few months after the election, and business and consumer sentiment is severely depressed."

Sterling was last down about 0.69% at $1.2282.

The euro also eased, albeit less than the pound, to $1.0302, lurking close to the two-year low it hit last week as investors remain worried the single currency may fall to the key $1 mark this year due to tariff uncertainties.

The yen hovered near the key 160 per dollar mark that led to Tokyo intervening in the market last July, after it touched a near six-month low of 158.55 on Wednesday.

Though it strengthened a bit on the day and was last at 158.15 per dollar. That all left the dollar index, which measures the US currency against six other units, up 0.15% and at 109.18, just shy of the two-year high it touched last week.

Also in the mix were the Federal Reserve minutes of its December meeting, released on Wednesday, which showed the central bank flagged new inflation concerns and officials saw a rising risk the incoming administration's plans may slow economic growth and raise unemployment.

With US markets closed on Thursday, the spotlight will be on Friday's payrolls report as investors parse through data to gauge when the Fed will next cut rates.