Saudi Arabia is preparing to lay the cornerstone for Al-Qiddiya entertainment city, in Riyadh, amid signs indicating this project will change investment in the entertainment sector. Qiddiya will be one of the most specialized international projects capable of attracting visitors and investments.
Saudi Public Investment Fund (PIF) recently signed an agreement with Six Flags, a world leader in recreational parks, to develop and design a brand park in al-Qiddiya, the Kingdom's first leisure, sports and cultural destination.
The development of Qiddiya Park is part of the overall of Vision 2030, which aims to enhance the culture and leisure sector and build a world-class entertainment environment by attracting local and international investors and partnering with international entertainment companies.
PIF issued a statement announcing the cooperation with Six Flags and stating that entertainment sector has an important role to play in the transformation of Saudi Arabia’s economy.
“The Six Flags-branded theme park in Riyadh and other similar developments will create new employment opportunities and harness the talent, energy and imagination of Saudi youth. Our investment in this sector is in line with our mission and delivers on a key element of Vision 2030,” PIF added.
Meanwhile, Chief Executive of Qiddiya Michael Reininger said that by partnering with a global leader, an exceptional outcome will be delivered.
“Our goal is to create an exciting one-of-a-kind destination that will draw visitors throughout Saudi Arabia to experience record-breaking roller coasters, innovative rides and attractions, as well as the sporting and cultural facilities that Qiddiya will offer,” indicated Reininger.
For his part, President of Six Flags International Development Company David McKillips said that innovation is synonymous with the Six Flags brand, and the international licensing business provides a unique opportunity to continue its strong global growth.
“We see great potential in the Saudi Arabian market and look forward to collaborating with the PIF to create a world-class entertainment destination for Saudi Arabia’s young and dynamic population,” according to McKillips.
First phase of the development of Qiddiya will be launched in 2022 as an iconic entertainment destination of the Kingdom and the home of activity, discovery and engagement.
Visitors will have access to recreational and educational facilities across six designed clusters: Theme Parks; Wheels and Wings; Scenic and Animal Encounters; Water and Snow; Sports; Events, Culture and Education.
