Net Spend: Buffon, De Gea and why Keepers are Massively Undervalued

Gianluigi Buffon. (AFP)
Gianluigi Buffon. (AFP)
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Net Spend: Buffon, De Gea and why Keepers are Massively Undervalued

Gianluigi Buffon. (AFP)
Gianluigi Buffon. (AFP)

So arrivederci then, Gianluigi Buffon. Assuming there is no careering handbrake turn away from retirement, the match against Verona on May 19 was his last. It seems vaguely astonishing that he made his debut in 1995 – a teenage action hero clad in pink and black for Parma, fearlessly facing down George Weah, Roberto Baggio and the rest of Milan’s all-stars. Nearly 900 games later, he hung up his Puma One Grips having averaged a trophy for each year of his career.

And along with a World Cup, Uefa Cup, five Italian Cups, six Italian Super Cups, a European Under-21 title and multiple Scudetti, Buffon holds another honor. For he remains the only keeper in the 50 biggest transfers in history according to Transfermarkt (which tracks deals in Euros) – even though his €52m move to Juventus took place 17 years ago.

Back in 2001 that price seemed crazy. Now it looks like one of the bargains of the century. Yet few clubs have dared follow the Old Lady’s lead. Incredibly, Transfermarkt lists only 11 keepers who have cost more than €15m (£13.2m). In a world where Theo Walcott and Guido Carrillo both cost £20m that seems bizarre. But according to Nick Harris’s excellent Sporting Intelligence website it illustrates a wider trend. His numbers show that keepers are also paid less than defenders, midfielders and strikers – and have become less valued relative to outfield players too.

It seems obvious that some keepers are massively undervalued. The question is can we prove it?

Ted Knutson, who worked on player recruitment at Brentford and the Danish club FC Midtjylland and heads the football consultancy StatsBomb, believes so. As he explained during a presentation at South Bank University last week, keepers are often harder to evaluate than other positions. They need to sweep up, distribute the ball accurately and start attacks as well as keep clean sheets. Yet the data isn’t always there to properly assess their strengths and weaknesses.

Save percentage, for instance, matters little if every shot goes down a keeper’s throat. And while looking at how a keeper performs compared with the expected goals (xG) they are predicted to concede is more robust, it doesn’t take into account defensive pressure or the power of a shot.

Knutson recalled a chat with Bob Bradley, the former coach of Swansea, while interviewing him for the Midtjylland manager’s job. While amenable to using data, Bradley pointed out an obvious flaw with xG. “You can’t tell me that if I have two men on a guy having a header from six yards out that is a good chance,” he said. “I know for a fact it is a very hard to score.”

Knutson conceded he had a point. “But I have to look across 30 leagues across the world to find undervalued players,” he replied. “And I cannot duplicate your eyes across 20,000 players and multiple seasons.”

Now, however, Knutson believes he has a more reliable way of assessing chances and keepers. A key breakthrough is that the velocity of every Premier League shot can now be tracked (unsurprisingly Riyad Mahrez and Harry Kane lead the way in attempts from distance) – and his data also shows the exact position of each player when the ball was hit, and whether the keeper was moving, set, or on the ground.

This gives the scout or analyst a wealth of information. It means they can assess a keeper’s reaction time; how good their positioning is compared with other keepers across multiple leagues; and, ultimately, how good their saves are. It could, suggested Knutson, be a game changer.

Using this data, his StatsBomb colleague Derrick Yam then ranked keepers in the Premier League in 2017-18. Unsurprisingly David de Gea was right up there, conceding eight goals fewer than an average keeper would based on the shots he has faced. Arsenal’s Petr Cech ranked last, having conceded six goals more than expected (Liverpool’s Simon Mignolet was not far behind).

We all know De Gea is far better than Cech. Yet having such numbers gives us a much better idea of their respective worth. As Knutson says: “Conceding eight goals less a year than average is a massive amount. Flip it around and say an average striker scores 10 goals a year and is worth £20m. Depending on age and other factors, an extra eight league goals could make a striker three times as valuable.”

And if De Gea’s exceptional performances are repeatable across multiple seasons – and the evidence suggests they are – he and other top young keepers should be worth a minimum of £50m or £60m.

Longevity should be another factor in their favor. We know that players decline physically as they wade into their 30s. Yet keepers appear to cast off their powers at a slower rate, and what they lose in reactions they often make up for by reading the game better.

Certainly no one at Juventus will be counting the cost of signing Buffon all those years ago. Especially after he paraded a seventh successive Scudetto in front of an adoring Curva Sud Scirea.

The Guardian Sport



Gucci to Become Title Partner of Renault's Alpine F1 Team from 2027

FILE PHOTO: Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Alpine team principal Flavio Briatore in the paddock ahead of the grand prix REUTERS/Brian Snyder/File Photo
FILE PHOTO: Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Alpine team principal Flavio Briatore in the paddock ahead of the grand prix REUTERS/Brian Snyder/File Photo
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Gucci to Become Title Partner of Renault's Alpine F1 Team from 2027

FILE PHOTO: Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Alpine team principal Flavio Briatore in the paddock ahead of the grand prix REUTERS/Brian Snyder/File Photo
FILE PHOTO: Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Alpine team principal Flavio Briatore in the paddock ahead of the grand prix REUTERS/Brian Snyder/File Photo

Gucci will become title partner to Renault's Alpine Formula One team from the 2027 season, the Italian luxury brand said on Wednesday.

Alpine, whose current title partner is Austrian water treatment company BWT, will race as Gucci Racing Alpine Formula One Team.

The announcement is Gucci's latest in a string of high-profile moves to boost its visibility and revive sales after years of decline. Earlier this month, it staged a major runway show in New York's Times Square to grab global attention.

The collaboration will be part of Gucci Racing, which Gucci says will be "a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport."

For luxury ⁠brands confronted with ⁠falling global demand for their prized handbags and dresses, exclusive events, such as Formula One racing, have emerged as a major new playing field.

In 2024, Liberty Media-owned Formula One clinched a multi-year deal with French luxury giant LVMH valued at over $100 million.

The Gucci deal, for which no financials were disclosed, will make the brand the first luxury fashion house to lend its name to a racing team, Reuters quoted the company as saying.

The tie-up also brings the brand ⁠closer to the world of Luca de Meo, the CEO of Gucci's French parent company Kering, who previously served as Renault's chief executive.

"Formula One has evolved far beyond sport to become one of the world's most powerful premium content platforms, reaching over 1.5 billion people each season and inspiring a rapidly expanding, younger and increasingly female audience," said de Meo.

"We see it as a unique platform for a luxury brand to push boundaries, spark meaningful connections and build long-term value and brand desirability, while delivering measurable and lasting impact."

Alpine's team is run by Italian businessman Flavio Briatore, a friend and longtime ally of de Meo, who first entered Formula One with the Benetton team in 1990.

Briatore was ⁠described early in his ⁠F1 career as a "T-shirt salesman" but is now known for far more expensive tastes as an operator of high-end nightclubs and restaurants and owner of the "Billionaire" brand.

Briatore said he was incredibly proud of the deal.

"Not only that, but I am also excited about the possibilities the partnership with Gucci brings and the great things we can achieve together at a global level," he said.

"The Enstone Team has a history of doing things differently to others and has previously shown that fashion can finish first in Formula One," Briatore said, referring to Alpine's Oxfordshire base.

As Benetton, the team won titles with Michael Schumacher in 1994 and 1995 and then as Renault with Fernando Alonso in 2005 and 2006.

Alpine were last of all the teams in 2025 but have started 2026 strongly and are fifth of 11 after five rounds.


West Ham Stick with Espirito Santo Despite Relegation from Premier League

Soccer Football - Premier League - West Ham United v Leeds United - London Stadium, London, Britain - May 24, 2026 West Ham United manager Nuno Espirito Santo reacts after the match REUTERS/Tony O Brien
Soccer Football - Premier League - West Ham United v Leeds United - London Stadium, London, Britain - May 24, 2026 West Ham United manager Nuno Espirito Santo reacts after the match REUTERS/Tony O Brien
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West Ham Stick with Espirito Santo Despite Relegation from Premier League

Soccer Football - Premier League - West Ham United v Leeds United - London Stadium, London, Britain - May 24, 2026 West Ham United manager Nuno Espirito Santo reacts after the match REUTERS/Tony O Brien
Soccer Football - Premier League - West Ham United v Leeds United - London Stadium, London, Britain - May 24, 2026 West Ham United manager Nuno Espirito Santo reacts after the match REUTERS/Tony O Brien

West Ham United have decided to keep manager Nuno Espirito Santo in charge of the London side despite their relegation from the Premier League on the final day of the season, the club said on Wednesday.

West Ham finished 18th in the standings to drop down to the second-tier Championship for the first time since 2011.

"While the ultimate outcome on Sunday was a painful one, the Board of Directors believe that there have been broader signs of improvement and progress in recent months, and we want Nuno to continue developing that progress," Reuters quoted the ⁠club as saying in ⁠a statement.

West Ham ended the campaign with 19 defeats and 10 wins, finishing two points behind London rivals Tottenham Hotspur despite winning their final fixture 3-0 against Leeds United on Sunday as Spurs beat Everton 1-0 to stay up.

The writing was on the wall for West Ham when they lost ⁠three straight games earlier this month against Brentford, Arsenal and Newcastle United, leaving Spurs in control of their destiny on the final day.

The club said they held meetings with Espirito Santo earlier this week, with the Portuguese manager expressing his commitment to the club he joined in September on a three-year contract following the sacking of Graham Potter.

The board of directors added they had seen a "clear improvement in squad mentality and togetherness" since January, making the 52-year-old the ideal candidate ⁠to lead ⁠their promotion charge next season.

"Nuno made it very clear that he is highly motivated for the challenge of guiding West Ham United back to the top flight at the first time of asking. That must be the unquestionable goal for next season," the club added.

"Nuno has spent one previous year in the EFL Championship and it was an outstanding success as he secured 99 points to win the title with Wolverhampton Wanderers in 2018."

West Ham also said they were reducing season ticket prices by up to 30% after their relegation.


Northern Ireland Boss O'Neill Extends Contract Until 2032

FILED - 26 March 2026, Italy, Bergamo: Northern Ireland manager Michael O'Neill applauds the fans after the 2026 FIFA World Cup European semi final qualifying soccer match between Italy and Northern Ireland at the New Balance Arena. Photo: Mike Egerton/PA Wire/dpa
FILED - 26 March 2026, Italy, Bergamo: Northern Ireland manager Michael O'Neill applauds the fans after the 2026 FIFA World Cup European semi final qualifying soccer match between Italy and Northern Ireland at the New Balance Arena. Photo: Mike Egerton/PA Wire/dpa
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Northern Ireland Boss O'Neill Extends Contract Until 2032

FILED - 26 March 2026, Italy, Bergamo: Northern Ireland manager Michael O'Neill applauds the fans after the 2026 FIFA World Cup European semi final qualifying soccer match between Italy and Northern Ireland at the New Balance Arena. Photo: Mike Egerton/PA Wire/dpa
FILED - 26 March 2026, Italy, Bergamo: Northern Ireland manager Michael O'Neill applauds the fans after the 2026 FIFA World Cup European semi final qualifying soccer match between Italy and Northern Ireland at the New Balance Arena. Photo: Mike Egerton/PA Wire/dpa

Northern Ireland manager Michael O'Neill has signed a four-year contract extension until 2032, the country's Football Association said in a statement on Wednesday.

The 56-year-old, who returned for a second spell in 2022 having left the team in 2020 amid the COVID-19 pandemic, has managed a record-breaking 104 games for his side.

"This is a role that means a great deal to me," Reuters quoted him as saying.

"I continue to believe strongly in the potential of this group of players and the direction we ⁠are moving in. ⁠There is a lot of work ahead, but I am excited by the future."

O'Neill first took charge of Northern Ireland in 2011 and oversaw their qualification for Euro 2016 - the nation's first major international tournament in 30 years - where they were ⁠knocked out in the last 16.

He had also been appointed interim Blackburn Rovers manager in February, balancing the role alongside his Northern Ireland duties, but it was confirmed earlier this month that he would not take that job on a permanent basis.

Northern Ireland also missed out on a place at the World Cup after a 2-0 defeat by Italy in a UEFA play-off semi-final in March, ending ⁠their hopes ⁠of qualifying for the tournament for the first time since 1986.

Irish FA President Conrad Kirkwood praised O'Neill's impact and said his contribution has been significant to the team.

"I am delighted that he will continue that work into the future and I look forward to more memorable achievements for the team," he said.

Northern Ireland face Guinea in a friendly on June 4 before travelling to France as part of preparations for the UEFA Nations League, which begins in September.