Saudi MADA Prepares to Launch ‘Apple Pay’

Saudi MADA Prepares to Launch ‘Apple Pay’
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Saudi MADA Prepares to Launch ‘Apple Pay’

Saudi MADA Prepares to Launch ‘Apple Pay’

The Saudi Payment Network (MADA) announced it will soon introduce ''Apple Pay'' in Saudi Arabia.

In a statement issued on Friday, MADA confirmed that this falls under its continuous work to provide digital payment options according to the fastest and highest safety standards, in cooperation with its partners from Saudi banks and international payment systems.

MADA focused, since the beginning of the year, on the spread of Atheer service in stores – the service has become available in almost all points of sale in Saudi Arabia.

MADA activated the online payment service through MADA cards during the first quarter of the current year, and after that, it launched Android payments through MADA Pay.

MADA’s efforts fall under the Saudi Arabian Monetary Authority (SAMA) efforts to achieve the goals of Saudi Vision 2030 and the program to develop the financial sector.

SAMA has started implementing an ambitious plan to develop MADA in order to support and reinforce digital payments in the country through a unified digital payments strategy.



French PM Says EU-US Trade Deal an Act of ‘Submission’ and a Dark Day for Europe 

France's Prime Minister Francois Bayrou looks on at the Angers' castle during a visit in Angers, western France, on July 24, 2025. (AFP)
France's Prime Minister Francois Bayrou looks on at the Angers' castle during a visit in Angers, western France, on July 24, 2025. (AFP)
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French PM Says EU-US Trade Deal an Act of ‘Submission’ and a Dark Day for Europe 

France's Prime Minister Francois Bayrou looks on at the Angers' castle during a visit in Angers, western France, on July 24, 2025. (AFP)
France's Prime Minister Francois Bayrou looks on at the Angers' castle during a visit in Angers, western France, on July 24, 2025. (AFP)

France called a framework trade deal between the United States and European Union a "dark day" for Europe, saying the bloc had caved in to US President Donald Trump with an unbalanced deal that slaps a headline 15% tariff on EU goods while sparing US imports from any immediate European retaliation.

The criticism from Prime Minister Francois Bayrou followed months of French calls for EU negotiators to take a tougher stance against Trump by threatening reciprocal measures — a position that contrasted with the more conciliatory approaches of Germany and Italy.

"It is a dark day when an alliance of free peoples, brought together to affirm their common values and to defend their common interests, resigns itself to submission," Bayrou wrote on X of what he called the "von der Leyen-Trump deal".

The high-level French criticism, and President Emmanuel Macron's silence since the deal was signed between Trump and European Commission President Ursula von der Leyen, stood in contrast with the more benign reaction from Berlin and Rome.

French government ministers acknowledged the agreement had some benefits, including exemptions for sectors such as spirits and aerospace, but said it remained fundamentally unbalanced.

"This state of affairs is not satisfactory and cannot be sustained," French European Affairs Minister Benjamin Haddad said on X, urging the EU to activate its so-called anti-coercion instrument, which would allow for non-tariff retaliation.

Trade Minister Laurent Saint-Martin criticized the EU's handling of the negotiations, saying the bloc should not have refrained from hitting back in what he described as a power struggle initiated by Trump.

"Donald Trump only understands force," he told France Inter radio. "It would have been better to respond by showing our capacity to retaliate earlier. And the deal could have probably looked different," he added.

Macron had said that the EU should respond in kind if the United States slapped tariffs on EU goods, and apply equivalent measures on US imports into the bloc, in particular on services, in which the US enjoys a surplus with the EU.

But the softer line advocated by German Chancellor Friedrich Merz and Italian Prime Minister Giorgia Meloni, whose countries are more dependent than France on exports to the US, prevailed.