Pleasure of Promotion is Potent Despite Likelihood of Pain to Follow

Derby manager Frank Lampard leads the celebrations as his side pipped Leeds to a place in the play-off final. (Getty Images)
Derby manager Frank Lampard leads the celebrations as his side pipped Leeds to a place in the play-off final. (Getty Images)
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Pleasure of Promotion is Potent Despite Likelihood of Pain to Follow

Derby manager Frank Lampard leads the celebrations as his side pipped Leeds to a place in the play-off final. (Getty Images)
Derby manager Frank Lampard leads the celebrations as his side pipped Leeds to a place in the play-off final. (Getty Images)

It was a privilege to be at Elland Road for the play-off second leg between Leeds and Derby, not only because it was one of the most grippingly exciting Championship games of the season but because it was a throwback to a rawness and immediacy that is gradually disappearing from football at the top level.

Walking in to the ground late along with hundreds of others affected by an M62 closure in late afternoon, it was impossible not to be struck by the raucousness and sheer volume that could be created by 36,000 inside a boxy old stadium.

Even from outside the distinctive roar at kick-off could be discerned and when the home fans began chanting at the opposition it was easy to pick out the words they were using. This was the sound of football, faithfully represented in several films and television features from a few decades ago as black and white moved into color.

Granted, it was an end-of-season climax with a lot at stake and it would be wrong to suggest the Premier League is incapable of creating passion and fervor but for the most part crowds in the top flight are more genteel and subdued. Waiting for a Premier League game to kick off, for instance, the impressionable youngster of today would be less likely to be struck by the intoxicating sensation of being part of a crowd that supporters of a certain age remember so well, than by the fact many seats only fill up five minutes before kick-off.

This is not exactly an exclusive: it has been pointed out before but Premier League atmospheres tend to be on the safe, sedate and sanitized side. When all-seat stadiums were being introduced post-Hillsborough, the unnecessary and alarming price rises that accompanied them were defended by risible comparisons with a theater-going experience that cost broadly the same. Risible because most theater-goers do not go week in week out, or follow the same play around the country. That battle was lost, inflated prices attracted a slightly older, more affluent breed of spectator, and you know the rest.

Many football crowds these days are about as noisy as theater audiences. A TV film crew wishing to make a documentary capturing the sound of present-day football would be unwise to set up microphones outside Old Trafford, the Etihad or the Emirates, even though they regularly host crowds of up to twice the size of the one at Elland Road.

Leeds lost to Derby, so Yorkshire’s only representatives in the top flight next season will be Sheffield United, who also happen to possess a famous old ground capable of generating genuine, old-fashioned atmosphere. Here is the rub, though. Will the Blades’ joy at gaining automatic promotion be tempered in six months or so by the reality of losing most weeks, struggling for survival at the foot of the division and generally wondering whether it was a good thing for their dreams to come true?

That may not happen. Teams as diverse as Wigan, Brighton, Bournemouth, Watford and Wolves have prospered in recent seasons after gaining a foothold in the Premier League and there is no reason why Sheffield United – or Norwich for that matter – should not do the same. Yet the record books show that most seasons one or more promoted teams go straight back down, with the team who come up through the play-offs usually the most vulnerable.

Fulham are the most recent example and, leaving the club’s financial situation aside, it is debatable whether many supporters will have found this past season enjoyable. Huddersfield came up through the play-offs the year before and, though they lasted a season longer than anyone expected – mainly due to Stoke, Swansea and West Brom performing abysmally at the same time – the campaign just completed was nothing less than an ordeal for all concerned.

Just about the only achievement Huddersfield could boast about in the end was not being relegated with a record-low number of points. That dubious Premier League honor still belongs to Derby, the same Derby who are now thrilled to be at Wembley fighting Aston Villa for the chance to do it all again.

This is not to suggest Frank Lampard’s side, should they make it, will perform as woefully in the top flight as Paul Jewell’s did in 2007‑08. But no one is expecting Derby or Villa to find Premier League life easy either, and one cannot help but marvel at the massive suspension of disbelief – sorry to use another theatrical term – necessary to allow such rampant optimism from fans at the play-off stage when the prize on offer is potentially so bleak.

In many ways the Championship is a healthier competition than the Premier League – some excellent teams, proper stadiums and no top-six ceiling to break through or Manchester City to outperform – but good luck telling a Leeds or a West Brom supporter that at the moment.

In play-off terms, Championship status amounts to failure, which is the way it has to be. For most promoted teams, if not their accountants, being in the Premier League will amount to failure, too, though this is not the time of year for rationality.

Three promoted sides will at least enjoy a blissful summer of Premier League status. If they are willing to ignore the fact that pain will most likely come later, so can we all.

The Guardian Sport



Arsenal Plot Football Domination after Title Win, Says CEO Garlick

Arsenal's Spanish coach Mikel Arteta looks on during the UEFA Champions League - League Phase, Matchday 1 - football match between Napoli and Arsenal at the Stadio Diego Armando Maradona in Naples on September 9, 2026. (Photo by Filippo MONTEFORTE / AFP)
Arsenal's Spanish coach Mikel Arteta looks on during the UEFA Champions League - League Phase, Matchday 1 - football match between Napoli and Arsenal at the Stadio Diego Armando Maradona in Naples on September 9, 2026. (Photo by Filippo MONTEFORTE / AFP)
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Arsenal Plot Football Domination after Title Win, Says CEO Garlick

Arsenal's Spanish coach Mikel Arteta looks on during the UEFA Champions League - League Phase, Matchday 1 - football match between Napoli and Arsenal at the Stadio Diego Armando Maradona in Naples on September 9, 2026. (Photo by Filippo MONTEFORTE / AFP)
Arsenal's Spanish coach Mikel Arteta looks on during the UEFA Champions League - League Phase, Matchday 1 - football match between Napoli and Arsenal at the Stadio Diego Armando Maradona in Naples on September 9, 2026. (Photo by Filippo MONTEFORTE / AFP)

Arsenal are in a strong position to dominate men's football for years to come, CEO Richard Garlick said on Wednesday, minutes after the club announced they had agreed a new long-term deal for manager Mikel Arteta.

Arteta ended the club's 22-year wait for a Premier League title in May and has extended his contract to 2030.

The club also reached the Champions League final, losing on penalties to Paris St Germain, and posted club-record revenue. Garlick said, however, they were not resting on their laurels as they seek to build on a stellar campaign on and off the pitch.

"We can't stand still. We can't sit there, pat ourselves on the back, and say job done. This is the beginning, not the end of our journey. This is where we want to go on and show the confidence that that win is going to bring to us," Garlick said at the Leaders Week sports industry conference at Stamford Bridge, Reuters reported.

"We want to dominate football for the next number of years. We're in a really strong position to do that, but... we need to keep finding that edge that gives us that advantage, and we have to be brave because it'd be very easy just to simply say 'we'll just roll over what we did last year, and that'll be enough', because everybody's out to get you.

"When you're champions, everybody wants to beat you, and we need to find a way of taking those opportunities and taking those advantages and pushing forward all the time."

Arsenal were ranked seventh in the 2026 Deloitte money league for the world's top revenue-generating clubs, behind Manchester City.

However, with City being found guilty of all charges relating to breaches of the Premier League's financial rules from 2009-10 to 2017-18, there may be a gap to exploit in English football. City have appealed the league's decision and continue to deny wrongdoing.

FAITH IN ARTETA

Arsenal, owned by American company Kroenke Sports & Entertainment, will be helped by club-record revenue of 822 million euros ($918.91 million) in 2025, a 15% increase from the previous year and more expected this year.

With Arteta's mentor Pep Guardiola having left City in the close season, the Arsenal manager is now the longest-serving manager in the league after joining in December 2019.

Garlick sees that faith in Arteta, who struggled early on in his tenure, as key to Arsenal's growing success.

"I think it gives us a competitive advantage over the other teams because... Mikel is the only manager that's won the Premier League that's currently managing," Garlick said.

"You look at all the other teams in the sort of traditional top six, and they've all gone through managerial changes... whereas we've now got a manager who's been with us for a significant period of time and has been allowed to build and develop a team over a period of time.

"And the excitement now is we see (the) platform that we've got and we build from there."

Arsenal are second in the Premier League standings with 12 points from five games and host Leeds United on Saturday.


Mertens Beats Gauff to Set Up Swiatek Clash at China Open

Belgian tennis player Elise Mertens reacts during a women's singles match against Coco Gauff of the US at the China Open in Beijing, China, 07 October 2026. The China Open runs from 28 September to 11 October 2026.  EPA/JESSICA LEE
Belgian tennis player Elise Mertens reacts during a women's singles match against Coco Gauff of the US at the China Open in Beijing, China, 07 October 2026. The China Open runs from 28 September to 11 October 2026. EPA/JESSICA LEE
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Mertens Beats Gauff to Set Up Swiatek Clash at China Open

Belgian tennis player Elise Mertens reacts during a women's singles match against Coco Gauff of the US at the China Open in Beijing, China, 07 October 2026. The China Open runs from 28 September to 11 October 2026.  EPA/JESSICA LEE
Belgian tennis player Elise Mertens reacts during a women's singles match against Coco Gauff of the US at the China Open in Beijing, China, 07 October 2026. The China Open runs from 28 September to 11 October 2026. EPA/JESSICA LEE

Elise Mertens beat a listless Coco Gauff 6-3, 6-3 on Wednesday to seal her spot in the China Open quarter-finals, where she will face Iga Swiatek.

Gauff, the highest-ranked player left in the women's draw, failed to recover from a series of misjudged shots and double-faulted eight times.

It was an uncharacteristically poor showing by the American world number four, who won the Beijing title in 2024 and made the semi-finals last year.

The 22-year-old was playing a day after she said she had received an "insane" amount of online racist abuse following her win over Chinese teenager Sun Xinran in the last round.

A group of supporters in the largely empty stadium tried to encourage her into a comeback, but Mertens was undeterred.

The Belgian world number 19 slammed down an ace on her second match point to wrap up the win in 78 minutes.

"She's an incredible player of course, I knew it was going to be a very tough match," Mertens said.

The 30-year-old dedicated her win to her coach, who is also her boyfriend.

Gauff spoke out on social media to condemn racist comments about her following her match with Sun, in which the American requested a video review over flickering LED lights on the stadium's advertising hoardings.

The request prompted some boos from the crowd. The umpire agreed to have the point replayed, and Gauff went on to win 7-5, 6-1.

Early on Tuesday, Gauff, who is Black, wrote on X: "Hey everyone, you can dislike me or disagree about what happened without being racist.

"The amount of racist comments and messages I've received in the last few hours is insane."

Responding to a post that contained a racial slur, Gauff clarified that she challenged the point before Sun's return when she noticed the lights flicker a second time.

Mertens will face Swiatek in the next round after the Pole swept aside American teenager Iva Jovic 6-1, 6-3 in one hour and 35 minutes.

"I had it under control from the beginning," AFP quoted Swiatek as saying. "I feel like I'm improving every day."

China's Zheng Qinwen is due to face 118th-ranked Alina Charaeva later on Wednesday.

Ukraine's Elina Svitolina, the sixth seed, will play American Ann Li.


Khaleeji 27 Trophy Presented to Saudi National Team

Jeddah hosted the tournament for the first time, from September 23 to October 6. SPA
Jeddah hosted the tournament for the first time, from September 23 to October 6. SPA
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Khaleeji 27 Trophy Presented to Saudi National Team

Jeddah hosted the tournament for the first time, from September 23 to October 6. SPA
Jeddah hosted the tournament for the first time, from September 23 to October 6. SPA

On behalf of Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, under whose patronage the tournament was held, Deputy Governor of Makkah Region Prince Saud bin Mishal bin Abdulaziz presented the 27th Arabian Gulf Cup (Khaleeji 27) trophy to the Saudi national team on Tuesday.

Saudi Arabia beat the United Arab Emirates 2–0 in the final at King Abdullah Sports City Stadium in Jeddah, winning the Kingdom's fourth Gulf Cup title.

Also at the final were Minister of Sport and President of the Saudi Olympic and Paralympic Committee Prince Abdulaziz bin Turki bin Faisal, FIFA President Gianni Infantino, and several princes and officials.

The minister of sport thanked the Custodian of the Two Holy Mosques for his patronage of the tournament. "We take pride in the patronage of the Custodian of the Two Holy Mosques for this tournament," he said in a press statement. "This gracious attention from the wise leadership reflects the esteemed status of the Arabian Gulf Cup and its deep-rooted sporting and historical value for our brothers in the Gulf countries, who are united by bonds of brotherhood."

He added: "I extend my sincere congratulations to our wise leadership on our national team's victory in this cherished championship, which holds great significance for us as Gulf citizens."

He commended the Saudi fans for their unwavering support throughout the campaign and praised all participating teams for their exemplary sportsmanship and competitive spirit.

He also thanked all the organizing bodies and committees, staff, and volunteers for their tremendous efforts from the preparatory stages to the tournament's conclusion.

“Their coordination, cooperation, and dedication contributed to the success of this edition and ensured the tournament was presented in a manner befitting the stature of the Gulf Cup and the value it holds for the people of the region."

Jeddah hosted the tournament for the first time, from September 23 to October 6. The eight national teams played 15 matches at King Abdullah Sports City and Prince Abdullah Al-Faisal Sports City.