The Big Gamble: Does €126m João Félix Spell End of Atlético’s Cholismo Era?

João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
TT

The Big Gamble: Does €126m João Félix Spell End of Atlético’s Cholismo Era?

João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA
João Félix scored 20 goals and provided 11 assists for Benfica last season. Photograph: José Sena Goulão/EPA

Two days after Antoine Griezmann announced he was leaving Atlético Madrid, delivering the message in a video filmed on a mobile phone that made him look like a hostage, Diego Simeone was asked who could replace him. The manager’s response started with a laugh and ended with one, too. “We need someone who plays behind the striker, scores 20 goals a year and doesn’t cost much,” Simeone said, cracking up. “It won’t be easy.”

Two out of three ain’t bad. João Félix is an extraordinarily talented second striker, aged 19, already talked about as a future Ballon d’Or winner, who scored 20 goals and provided 11 assists for Benfica last season, compared with Griezmann’s 21 goals and 10 assists. But he also cost Atlético Madrid €126m. That is more even than they will get for Griezmann, whose buyout clause dropped to €120m on 1 July, €24m of which is payable to Real Sociedad. It makes Félix the most expensive player Atlético ever signed – and by €55m.

That the previous record holder was Thomas Lemar this time last summer, Atlético paying €70m in return for a 70% share, speaks of market inflation. It speaks also of a shift at the club that made a philosophy of necessity and constructed an identity around humility. And that asks questions about Félix’s fit, his role within a team seemingly obliged to undergo significant change. But can they? Can their manager? And if so, can the young Portuguese lead it?

Tapping into Atlético’s historic identity, built around suffering over the previous decade and beyond, and articulated by the manager who was pulling them from the depression, Atlético’s philosophy came to be called Cholismo, taking its title from Diego Simeone’s “El Cholo” nickname and finding an echo on the pitch as well as off it. In short, they were fighters, born to suffer, to battle against the odds. And that, it seemed, necessarily meant playing a particular way. It is a way that has proven persistent, hard to let go of; a way with which they felt comfortable, that felt right.

The former midfielder José Movilla, a player in the early noughties, was a bin-man, which fit somehow, while the former goalkeeper Germán Burgos, Simeone’s assistant now, is an AC/DC fan who once claimed: “I couldn’t play at [Real] Madrid because of how I look. They’d make me cut my hair. Atlético is synonymous with workers: brickies, taxi drivers, churros sellers.” When Atlético won an impossible league in 2014, Tiago likened them to “Robin Hood”. Simeone had sarcastically noted that the difference in budget between them and Spain’s big two was “only €400m”. And upon the final whistle on the day they won the title, their eleven players out on the Camp Nou cost less than €40m. Cesc Fàbregas alone cost more.

At the celebrations, Simeone told a huge crowd: “This is not just a league. What this triumph transmits is much more important than that: if you believe and if you work, you can do it.” At the end of that season, their top scorer left. The previous summer, their top scorer had left too. This summer, their top scorer will also leave. But it is not the same now, the context has changed, and soon those certainties might be gone. Those restrictions, too; Atlético learned to live with limitations but now there are fewer of them, gigantic though their rivals remain. It may be that the revolution El Cholo started is ultimately what ends, or transforms, cholismo. Or perhaps not.

Over the past five years Atlético have spent €569m. This summer the shift has been even more significant. With Félix’s signing Atlético have already taken their summer expenditure to €180m. It has been driven by departures: Griezmann, Lucas Hernández, Diego Godín, Juanfran Torres, Rodrigo Hernández. That, once Griezmann is confirmed, will have brought in €260m. The old guard has gone and a new team must be built, perhaps with a new identity. And yet it is reasonable to wonder if those players who are left, and those who come to join them, will be able to do so – if, indeed, they will be allowed to.

João Félix made his international debut for Portugal against Switzerland in the Nations League in June. Photograph: Susana Vera/Reuters
“This is one of the most difficult projects we have had since we arrived,” Simeone admitted to Fox Sports. “Lots of players are leaving and it is a difficult moment of transition. We have a challenge now. The renovation began last year but it’s true that this is going to be complicated.”

He had previously noted that the man – the kid, as it turned out – who replaced Griezmann would not be “the finished article, a crack”, but “a Griezmann like the Griezmann who came to us from San Sebastián [five years ago, aged 23], a Griezmann for the future.” He added that this has always been the way Atlético buy, seeking out players to develop.

Simeone also said that he sought a player who could “absorb our ideas”, “similar to the style we play”. And in another interview he said that the best coaches were the ones with a “defined style”. Those are telling remarks.

In terms of age Félix could be that player but the former Portugal forward Simão admitted his doubts this week. “Honestly I think João Félix doesn’t fit Atlético with Simeone’s way of playing,” he said. “Griezmann made a brutal effort in defense. Often he didn’t have the fuel left to attack. Simeone’s mentality is defend, defend, defend, and then attack.”

That may be unfair, and Simeone’s conservatism has become something of a lazy cliché at times, but it is true that his style is defined. And it is true that this is something that raises questions about Félix’s fit, his ability either to adapt or to transcend, helping take them somewhere else. But, however much he leads, the leader is on the bench and Simeone is a man of consistency, not given to change: black suit, black shoes, black tie, his way of playing. Atlético’s way, he likes to insist, sometimes rather pointedly.

There have been moments when his Atlético have appeared ready to evolve but they have tended to get back to what they know, the evolution left incomplete, distrusted. One of the reasons Rodri is leaving for City is his desire to play another way. El País suggested that Griezmann complained to teammates: “We hoof it long a lot.” And a small group of players confided their frustration at the style to an opponent after one game last season. Strikers have found it hard to find their place.

When Simeone re-signed Diego Costa, it felt symbolic, as if it signaled that the new Atlético he sought was the old one. It was natural, for example, that Simeone should return to Costa: his other signings, other ideas, had not always worked. It was as if they did not get it and their coach did not get them. Since Costa left the first time Atlético have signed a long list of strikers: Mario Mandzukic, Raúl Jiménez, Griezmann, Jackson Martínez, Luciano Vietto, Kévin Gameiro, Fernando Torres, Diego Costa again, Nikola Kalinic and Álvaro Morata. Only Griezmann can be considered an unqualified success (although Morata might prove to be). Even the second coming of Costa was not the same; the context had changed.

But this time, given the scale of the changes, the men who are departing – Simeone’s men – and the fact that there are so many of them, it might be different. And one thing is certain: João Félix is different too.

(The Guardian)



Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports
TT

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

Sports Investment Forum Allocates Third Day to Women's Empowerment to Promote Sustainable Investment in Women’s Sports

The Sports Investment Forum announced that the third day of its 2026 edition will be dedicated to empowering women in the sports sector, in partnership with Princess Nourah bint Abdulrahman University. The move reflects the forum’s commitment to supporting the objectives of Saudi Vision 2030 and enhancing the role of women in the sports industry and sports investment.

This allocation comes as part of the forum’s program, scheduled to take place from April 20 to 22, at The Ritz-Carlton, Riyadh. The third day will feature a series of strategic sessions and specialized workshops focused on sustainable investment in women’s sports, the empowerment of female leadership, the development of inclusive sports cities, and support for research and studies in women’s sports, SPA reported.

Forum organizers emphasized that the partnership with Princess Nourah bint Abdulrahman University, recognized as the largest women’s university in the world, represents a model of integration between the academic and investment sectors. The partnership contributes to building a sustainable knowledge base that supports the growth of women’s sports and enhances investment opportunities at both local and international levels.

The dedicated day will address several strategic themes, including sustainable investment in women’s leagues and events, boosting scalable business models, empowering female leaders within federations, clubs, and sports institutions, and developing inclusive sports cities that ensure women’s participation in line with the highest international standards. It will also include the launch of research initiatives and academic partnerships to support future policies and strategies for the sector.

This approach aims to transform women’s empowerment in sports from a social framework into a sustainable investment and development pathway that enhances women’s contributions to the sports economy and reinforces Saudi Arabia’s position as a leading regional hub for advancing women’s sports.

The day is expected to attract prominent female leaders, decision-makers, investors, and local and international experts, in addition to the signing of several memoranda of understanding and joint initiatives supporting women’s empowerment in the sports sector.

The Sports Investment Forum reiterated that empowering women is a strategic pillar in developing the national sports ecosystem, contributing to economic growth objectives, enhancing quality of life, and building a more inclusive and sustainable sports community.


Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football -  FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
TT

Liverpool Boss Slot Says Isak in 'Final Stages of Rehab'

Soccer Football -  FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble
Soccer Football - FA Cup - Fourth Round - Liverpool v Brighton & Hove Albion - Anfield, Liverpool, Britain - February 14, 2026 Liverpool manager Arne Slot celebrates after the match REUTERS/Phil Noble

Liverpool manager Arne Slot said on Thursday he believes striker Alexander Isak is in the "final stages of rehab" and could return by the end of next month to bolster the Reds' push for Champions League qualification.

The British record signing has been sidelined since mid-December when he fractured a bone in his lower leg and needed ankle surgery following a sliding tackle from Tottenham's Micky van de Ven.

His injury came just as 26-year-old Sweden international Isak, who joined Premier League champions Liverpool for £125 million ($169 million) from top-flight rivals Newcastle in September, was finding his form at Anfield with two goals in six matches.

"Alex has been on the pitch, not with his football boots but with his running shoes for the first time this week," Slot told reporters, according to AFP.

"The next step is doing work with the ball, which every player likes most, then the next step is to come into the group and then it takes a while before you're ready to play.

"It will be some time around there, end of March, start of April, where he is hopefully back with the group. That is not to say you are ready to play, let alone start a game.

"But it's nice that rehab goes well; that's a compliment to him and our medical staff.

"I think we all know the moment you go on the pitch it doesn't take three months but these final stages of rehab can also make it change."

Isak is one of five Liverpool first-team players currently sidelined, with only Jeremie Frimpong close to a return.

The right-back has been out since the end of last month with a hamstring injury but is expected to be available for next weekend's visit of West Ham.

Liverpool have had a rare week without a match ahead of Sunday's trip to Nottingham Forest.

"It is nice and useful as the players we are having, nine out of 10 go to the national team so for seven, eight, nine months they hardly have a time off," said Dutch boss Slot, who insisted he had no need of a rest himself.

"It was nice but I did not really need it. Last season I felt I needed it more in this period of time. I am enjoying the work I do here."

Liverpool, after a slow start to their title defense -- are now sixth and within three points of the top four with 12 games to go.

They next play three of the bottom four clubs as they look to get themselves into a Champions League position.

Premier League leaders Arsenal were left just five points clear of second-placed Manchester City after blowing a two-goal lead in a shock 2-2 draw away to rock-bottom Wolves on Wednesday.

Slot, however, said: "We didn't need yesterday to know how difficult it is to win a Premier League game. What has made the Premier League nicer this season than three, four, five, six years ago is it's more competitive."


Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
TT

Familiar Face Returns to Marseille where Habib Beye Takes Charge

(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)
(FILES) Rennes' French-Senegalese head coach Habib Beye looks on before the French L1 football match between Le Havre AC (HAC) and Rennes at the Oceane Stadium in Le Havre, Northwestern France, on April 13, 2025. (Photo by Lou BENOIST / AFP)

Marseille is looking to reignite its season with a new coach on board.

The nine-time French champion appointed Habib Beye to replace Roberto De Zerbi following a bad patch of form that saw the club exit the Champions League and drop 12 points behind Ligue 1 leader Lens.

Beye, a former Senegal international who played for Marseille, will be in charge of Friday's trip to Brest.

After leading Red Star to promotion to Ligue 2, Beye spent the last year and a half as the Rennes coach. The club sacked Beye this month.

Key matchups Marseille has failed to win its past three league games, badly damaging its title hopes. The results including a 5-0 mauling at PSG have left fans fuming. The club hopes Beye, a disciplinarian advocating ball possession and a strong attacking identity, will produce a jolt.

Beye's hiring "refocuses us on the challenges we still need to tackle between now and the end of the season,” The Associated Press quoted Marseille owner Frank McCourt as saying.

Since McCourt bought Marseille in 2016, the former powerhouse has failed to find any form of stability in a succession of coaches and crises. It hasn’t won the league title since 2010.

PSG abandoned the top spot to Lens after losing to Rennes 3-1 last week. Luis Enrique's team bounced back with a 3-2 win at Monaco in the first leg of their Champions League playoff and hosts last-placed Metz on Saturday. Lens welcomes Monaco the same day.

Third-placed Lyon, on a stunning 13-match winning run, plays at Strasbourg on Sunday.
Players to watch With the World Cup in his country looming, former Arsenal striker Folarin Balogun is hitting form at the right time. The American forward scored twice inside 18 minutes against PSG and has 10 goals and four assists this season.

At PSG, the man in form is Désiré Doué.

After his team quickly fell behind by two goals against Monaco midweek, Doué came to the rescue to turn things around. The France international was relentless and left his mark on the match after coming on as a replacement for Ousmane Dembélé. He first reduced the deficit, played a role in Achraf Hakimi’s equalizer then netted the winner.
Out of action Dembélé is expected to miss PSG's match against Metz because of an injured left calf.

Off the field PSG was sanctioned with the partial closure of the Auteuil stand for two matches and a 10,000 euros ($11,800) fine by the disciplinary committee of the French league following banners displayed and insults directed by supporters during the match against Marseille on Feb. 8. at the Parc des Princes. There were brief discriminatory chants about Marseille at the start of the game and the referee stopped play for about one minute around the 70th.