How to Improve Your Episodic Memory

Image: diego_cervo/Getty Images
Image: diego_cervo/Getty Images
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How to Improve Your Episodic Memory

Image: diego_cervo/Getty Images
Image: diego_cervo/Getty Images

Does this sound familiar? You can't recall the name of someone you met before. Or you forget the time-saving shortcut from a previous car trip. Or you repeatedly make the same silly mistake doing a once-familiar task.

It's frustrating when you can't recall certain past details. You may chalk it up to "senior moments." But, the actual problem is a breakdown in your episodic memory, the brain's largest and most complex memory system.

Yet, we often think of this kind of memory loss the wrong way. "Episodic memory is not only about recalling the specific details of a past event, but rather taking what you learned from that experience and using it in the future," says Dr. Andrew Budson, a lecturer in neurology at Harvard Medical School and chief of cognitive and behavioral neurology at Harvard-affiliated VA Boston Healthcare System. "Many times, remembering details is less important than learning the lesson from that memory."

The brain in action
Your episodic memory comes from two brain regions working together: the hippocampus and the frontal lobe. The hippocampus is the seahorse-shaped part of the brain responsible for recording new thoughts, perceptions, and sensations. The frontal lobe helps you focus attention, retrieve memories, and remember the context of the information you learned.

Here's an example of how episodic memory works: You're on a dinner date with Mary, and you bring up the topic of past relationships. Mary does not want to share that so soon, gets turned off, and doesn't want a second date.

Much later you attend a dinner date with a different woman. This time you recall how that topic ruined an evening, so you avoid it. You probably don't remember specifics about the first date with Mary, like the restaurant, the meal, or your attire. But your brain focused on the important lesson from that time — don't talk about previous relationships — and you remembered it. That is your episodic memory in action.

"Episodic memory does not have to include only long-ago memories," says Dr. Budson. "It could be involved in events from days or weeks ago, or even a few minutes or several hours."

Learn and retain
Episodic memory tends to wane over time. As you age, frontal lobe function tends to decline. This is why you sometimes need new information — like a phone number or instructions — to be repeated for it to get into the hippocampus.

A weaker frontal lobe is also why you fail to retrieve the lessons from past experiences, forget vital information, or repeat errors. (Besides normal aging, this decline in the frontal lobe can also be caused by strokes or the early stages of Alzheimer's disease, according to Dr. Budson.)

While you can't reverse the effect of aging on this type of memory loss, you can improve how well your existing episodic memory works. "It's still possible to learn and retain new information, better access past details, and, more importantly, use that knowledge to your advantage," says Dr. Budson. Here are three strategies he suggests you can try.

Focus your attention. If you have trouble retaining first-time information, like when you meet someone, practice mindful awareness. As the person says his or her name, focus on the name's sounds. For example, if the name was Elizabeth, pay attention to the syllables, E-LIZ-A-BETH. An effort to focus on information when you first encounter it can help you better retain it, says Dr. Budson.

Get a cue. If you can recall only some parts of a memory, using a mental hint or signal often triggers more details. For example, if you cannot remember someone's name, think about everything you know about him or her, like a job, hometown, or hobby. You can also go through the alphabet and see if you can match a letter to the person's first name.

"This can also teach you to remember the name for the next time," says Dr. Budson. You can apply this to other situations, too. If you can't remember directions, focus on what you do recall, such as visual markers or the name of a street. "Use whatever informati\on you have, and often your memory can fill in the rest," says Dr. Budson.

Make a mental link. When you learn information you know you want to use later, make a mental link to it. For instance, if you want to recall an article you read, focus on a keyword or phrase in the title, or a picture that goes with the context. "If the story was about an exercise routine, picture a muscular person, or one exercise it mentioned," says Dr. Budson.

(Harvard Men's Health Watch)



Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
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Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.

Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America, said AFP.

Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive.

The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys.

"Now everything goes viral... because of social media. And yes, it's cool. It's different."

While neighboring East Asian countries South Korea and Japan are globally recognized for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein.

There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products.

"It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP.

Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity.

Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years.

"It might just be a matter of time before even more Chinese brands become globally recognizable," Yang said.

TikTok effect

Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting.

Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo".

Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally.

Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China".

TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population.

The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees".

A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu.

Labubumania

Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP.

"I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might.

While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said.

"The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP.

At the very least, Labubu's charms appear to be promoting interest in China among the younger generation.

"It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing.