Saudi Al-Ula Celebrates Guinness World Record For Longest Hot Air Balloon Glow Show

Balloonists from 19 countries completed the record breaking attempt. AAAWSAT AR Website
Balloonists from 19 countries completed the record breaking attempt. AAAWSAT AR Website
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Saudi Al-Ula Celebrates Guinness World Record For Longest Hot Air Balloon Glow Show

Balloonists from 19 countries completed the record breaking attempt. AAAWSAT AR Website
Balloonists from 19 countries completed the record breaking attempt. AAAWSAT AR Website

Saudi Arabia's Al-Ula Province won the Guinness World Records (GWR) title for Longest hot air balloon glow show with 100 balloons having spread across 3km over the the desert.

Balloonists from 19 countries around the world completed the record breaking attempt as part of the ongoing Winter at Tantora festival in north west Saudi Arabia.

Glow shows are a regular attraction at Al-Ula ongoing Winter at Tantora arts, music and culture festival. An official adjudicator from GWR attended the event which saw the 100 balloons stationed 30 meters apart, to verify the official attempt as the hot air ballooning festival at Winter at Tantora came to an end.

For his part, Amr Al Madani, CEO of the Royal Commission for Al-Ula, and president of SAHAB, the Saudi Arabian Balloon Federation, said: “We are enormously proud to have been recognised by GWR for this achievement."

“This was a tremendously complex task in planning and coordination to ensure that it was achieved with maximum impact and it was truly a night to remember and demonstrates once again the extraordinary opportunities that Al-Ula has to offer in every sphere as a destination,” he added.

The balloonists who took part in the event were all certified experts who hold commercial pilot’s licences.

They offered festival attendees the opportunity to glide over and through Al-Ula's spectacular landscape and some of its 7,000 years of archaeological remains.

Winter at Tantora runs until March 7, and features a range of top-class entertainment, cultural, arts and sporting events, including concerts at the mirrored Maraya concert hall and the Fursan horse endurance race on Feb. 1.



Taylor Swift, Football Boost British Digital Publisher Daily Mirror Reach

Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
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Taylor Swift, Football Boost British Digital Publisher Daily Mirror Reach

Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA

Taylor Swift's Eras tour, the European soccer championship and the UK election boosted digital revenue for British news publisher Reach in its second-quarter, reversing a decline in the first.

The publisher of the Daily Mirror, Daily Express and regional titles and associated websites cut cost to improve its margin by 3.9 points, resulting in a 23% rise in first-half operating profit to 44.5 million pounds ($57.1 million).

According to Reuters, revenue fell 5.2% to 265 million pounds, reflecting double-digit declines in print advertising in both the first and second quarters. Digital revenue, however, rose 6.7% in the second quarter after falling 8.5% in the first.

Chief Executive Jim Mullen said: "Alongside our expertise in managing our print product, we have traded our digital assets hard and delivered an operating margin improvement."

He said the group was delivering multi-platform journalism, with 9 million people signed up to receive news direct to their devices, including by WhatsApp.

"We had that three week burst with the Euros, the election and the phenomenon that is Taylor Swift," he said on Wednesday.

"But also some of the traditional advertisers are going through a purple patch, so food retail helped print, but it also helped digital," he added.

Shares in the company rose 1.2% in morning deals.