When the Louvre Reopens, It’s Going to Be Quiet

A member of staff preparing the Louvre for its reopening on July 6. - Julien Mignot for The New York Times
A member of staff preparing the Louvre for its reopening on July 6. - Julien Mignot for The New York Times
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When the Louvre Reopens, It’s Going to Be Quiet

A member of staff preparing the Louvre for its reopening on July 6. - Julien Mignot for The New York Times
A member of staff preparing the Louvre for its reopening on July 6. - Julien Mignot for The New York Times

The museum’s president said visitor numbers could be reduced as much as 80 percent. That might mean a better view of the Mona Lisa, if you can get there.

The Musée du Louvre in Paris is set to reopen on July 6 after a 16-week shutdown that has taken a 40-million-euro toll on its bottom line.

In a normal year, the world’s largest museum hosts 10 million visitors in 925,000 square feet of space open to the public.

When the museum reopens, 70 percent will be accessible, including the large galleries of French and Italian paintings, the sculpture courtyards and the Egyptian antiquities section. But with France’s borders still closed to travelers from outside the European Union, visitor numbers will be a fraction of what they usually are in the peak summer season.

While France was in lockdown, the museum was managed from home by its president, Jean-Luc Martinez, a specialist in ancient Greek sculpture who has been in charge since 2013. He spoke to The New York Times by telephone in mid-June. The following conversation has been edited and condensed:

What’s your major challenge in reopening?

Reassuring the public. At the Louvre, it’s fairly easy, because the spaces are gigantic, and thanks to online ticketing, we can control how many people come in. Visitors will be able to stand in line securely at the entrance, and masks will be mandatory for visitors aged 11 and over.

What will it be like to visit the Mona Lisa?

We renovated that gallery and inaugurated it last fall. We’ve introduced lines and a space between each visitor that will allow museumgoers to get closer to the painting. Until now, people would crowd around the Mona Lisa. Now, visitors will stand in one of two lines for about 10 to 15 minutes. Then each person is guaranteed a chance to stand in front of the Mona Lisa and look at her from a distance of about 10 feet. We want to make the encounter with the Mona Lisa a special moment.

But you’ll have far fewer visitors because of the pandemic.

Yes. Normally, 75 percent of our visitors on average are from abroad. That percentage rises to 80 percent in the summertime. Of those visitors, 1.5 million are American, and 800,000 to 900,000 are Chinese. If Europe’s borders with the rest of the world are not opened this summer, we will see an 80 percent drop in visitors.

After the Sept. 11, 2001, terrorist attacks, we lost 40 percent of our visitors, and took three years to get back on track. After the 2015 terrorist attacks in France and elsewhere in Europe, we had another 40 percent drop, but everything normalized after a year.

This time, we don’t know what will happen. Our worst-case scenario is that it will take us three years to get back to our normal visitor levels.

How will you make up for lost ticket sales? In 2018, they brought in €87 million, around $100 million.

We’re working with the Ministry of Culture on a plan to guarantee the future of the Louvre. The Louvre and the Château de Versailles are particularly reliant on international tourism.

And you already receive a large subsidy from the French government.

We receive €94 million a year from the state, the largest contribution the French government makes to any French museum. We are lucky to be a state-owned museum. People make fun of the French model, but it gives more solidity to centuries-old institutions

How much did your blockbuster Leonardo da Vinci exhibition, which closed right before the lockdown, bring in?

We had 1.2 million visitors, which works out to about €2.5 million in revenue. That’s quite exceptional. Generally, exhibitions are loss-making, which is not a word I like to use. They cost us money.

What about demands for the restitution of objects from former French colonies? Has the Louvre received any of those?

No, we have not received requests from former French colonies in that respect.

The question of provenance and of the origin of the collections is at the heart of what we do at the Louvre, and not just because of the pressure generated by these debates. In 2021, the Louvre will put all of its collections online, and the question of provenance will have been examined in the process.

Work has to be done on provenance and on the accessibility of the collections, both to researchers and to the general public. We also have to share, with the countries that these collections come from, everything that we know about them.

We’re seeing public statues and monuments being torn down all over the Western world right now. What do you think of this?

I’m a historian by training, and history is something that is constructed methodically, not under pressure from emotions and rumors. I think museums have a role to play. They’re the place where memories can be shared. Otherwise, memories clash.

The New York Times



Surging Travel in Europe Spikes Concerns over Tourism's Drawbacks

FILE - Demonstrators march in downtown Barcelona, Spain, Wednesday, June 19, 2024, as residents protest mass tourism. (AP Photo/Emilio Morenatti, File)
FILE - Demonstrators march in downtown Barcelona, Spain, Wednesday, June 19, 2024, as residents protest mass tourism. (AP Photo/Emilio Morenatti, File)
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Surging Travel in Europe Spikes Concerns over Tourism's Drawbacks

FILE - Demonstrators march in downtown Barcelona, Spain, Wednesday, June 19, 2024, as residents protest mass tourism. (AP Photo/Emilio Morenatti, File)
FILE - Demonstrators march in downtown Barcelona, Spain, Wednesday, June 19, 2024, as residents protest mass tourism. (AP Photo/Emilio Morenatti, File)

Suitcases rattle against cobblestones. Selfie-snappers jostle for the same shot. Ice cream shops are everywhere. Europe has been called the world’s museum, but its record numbers of visitors have also made it ground zero for concerns about overtourism.

Last year, 747 million international travelers visited the continent, far outnumbering any other region in the world, according to the UN's World Tourism Barometer. Southern and Western Europe welcomed more than 70% of them, The Associated Press reported.

As the growing tide of travelers strains housing, water and the most Instagrammable hotspots in the region, protests and measures to lessen the effects of overtourism have proliferated.

Here's a look at the issue in some of Europe's most visited destinations.

What’s causing overtourism Among factors driving the record numbers are cheap flights, social media, the ease of travel planning using artificial intelligence and what UN tourism officials call a strong economic outlook for many rich countries that send tourists despite some geopolitical and economic tensions.

Citizens of countries like the US, Japan, China and the UK generate the most international trips, especially to popular destinations, such as Barcelona in Spain and Venice in Italy. They swarm these places seasonally, creating uneven demand for housing and resources such as water.

Despite popular backlash against the crowds, some tourism officials believe they can be managed with the right infrastructure in place.

Italy's Tourism Minister Daniela Santanchè said she thinks tourism flows at crowded sites such Florence's Uffizi Galleries that house some of the world's most famous artworks could be better managed with AI, with tourists able to buy their tickets when they book their travel, even months in advance, to prevent surges.

She pushed back against the idea that Italy — which like all of its Southern European neighbors, welcomed more international visitors in 2024 than its entire population — has a problem with too many tourists, adding that most visits are within just 4% of the country's territory.

“It’s a phenomenon that can absolutely be managed,” Santanchè told The Associated Press in an interview in her office on Friday. "Tourism must be an opportunity, not a threat — even for local communities. That’s why we are focusing on organizing flows.”

Where overtourism is most intense Countries on the Mediterranean are at the forefront. Olympics-host France, the biggest international destination, last year received 100 million international visitors, while second-place Spain received almost 94 million — nearly double its own population.

Protests have erupted across Spain over the past two years. In Barcelona, the water gun has become a symbol of the city's anti-tourism movement after marching protests have spritzed unsuspecting tourists while carrying signs saying: “One more tourist, one less resident!”

The pressure on infrastructure has been particularly acute on Spain's Canary and Balearic Islands, which have a combined population of less than 5 million people. Each archipelago saw upwards of 15 million visitors last year.

Elsewhere in Europe, tourism overcrowding has vexed Italy's most popular sites including Venice, Rome, Capri and Verona, where Shakespeare's “Romeo and Juliet” was set. On the popular Amalfi Coast, ride-hailing app Uber offers private helicopter and boat rides in the summer to beat the crowds.

Greece, which saw nearly four times as many tourists as its own population last year, has struggled with the strain on water, housing and energy in the summer months, especially on popular islands such as Santorini, Mykonos and others.

The impact of overtourism In Spain, anti-tourism activists, academics, and the government say that overtourism is driving up housing costs in city centers and other popular locations due to the proliferation of short-term rentals that cater to visitors.

Others bemoan changes to the very character of city neighborhoods that drew tourists in the first place.

In Barcelona and elsewhere, activists and academics have said that neighborhoods popular with tourists have seen local shops replaced with souvenir vendors, international chains and trendy eateries.

On some of Greece's most-visited islands, tourism has overlapped with water scarcity as drought grips the Mediterranean country of 10.4 million.

In France, the Louvre, the world’s most-visited museum, shut down this week when its staff went on strike warning that the facility was crumbling beneath the weight of overtourism, stranding thousands of ticketed visitors lined up under the baking sun.

Angelos Varvarousis, a Barcelona- and Athens-based academic and urban planner who studies the industry, said overtourism risks imposing a “monoculture” on many of Europe's hotspots.

“It is combined with the gradual loss and displacement of other social and economic activities,” Varvarousis said.

What authorities are doing to cope Spain's government wants to tackle what officials call the country's biggest governance challenge: its housing crunch.

Last month, Spain's government ordered Airbnb to take down almost 66,000 properties it said had violated local rules — while Barcelona announced a plan last year to phase out all of the 10,000 apartments licensed in the city as short-term rentals by 2028. Officials said the measure was to safeguard the housing supply for full-time residents.

Elsewhere, authorities have tried to regulate tourist flows by cracking down on overnight stays or imposing fees for those visiting via cruises.

In Greece, starting July 1, a cruise tax will be levied on island visitors at 20 euros ($23) for popular destinations like Mykonos and 5 euros ($5.70) for less-visited islands like Samos.

The government has also encouraged visitors to seek quieter locations.
To alleviate water problems, water tankers from mainland Greece have helped parched islands, and the islands have also used desalination technology, which separates salts from ocean water to make it drinkable, to boost their drinking water.

Other measures have included staggered visiting hours at the Acropolis.
Meanwhile, Venice brought back an entry fee this year that was piloted last year on day-trippers who will have to pay between 5 and 10 euros (roughly $6 to $12) to enter the city during the peak season.