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Starbucks to Pause Paid Ads Across Social Media

FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
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Starbucks to Pause Paid Ads Across Social Media

FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo
FILE PHOTO: A waitress prepares a beverage at a branch of Starbucks coffee in Tokyo, Japan, August 13, 2018. REUTERS/Kim Kyung-Hoon/File Photo

Starbucks Corp will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company said in a statement on Sunday.

The company will "have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech," the statement said.

A CNBC report on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc's Google. It will continue to post on social media without paid promotion.

It also said that though Starbucks is pausing advertising, it is not joining the "Stop Hate For Profit" boycott campaign, which kicked off earlier this month.

More than 160 companies, including Verizon Communications and Unilever Plc, signed on to stop buying ads on Facebook Inc, the world's largest social media platform.

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Varieties

Storm Dumps Record Rain in Northern California, While US Northeast Deals with Winter Storms

A pedestrian walks along a flooded street during a storm Thursday, Nov. 21, 2024, in Santa Rosa, Calif. (AP Photo/Jeff Chiu)
A pedestrian walks along a flooded street during a storm Thursday, Nov. 21, 2024, in Santa Rosa, Calif. (AP Photo/Jeff Chiu)
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Storm Dumps Record Rain in Northern California, While US Northeast Deals with Winter Storms

A pedestrian walks along a flooded street during a storm Thursday, Nov. 21, 2024, in Santa Rosa, Calif. (AP Photo/Jeff Chiu)
A pedestrian walks along a flooded street during a storm Thursday, Nov. 21, 2024, in Santa Rosa, Calif. (AP Photo/Jeff Chiu)

A major storm dropped more snow and record rain in California, causing small landslides and flooding some streets, while on the opposite side of the country blizzard or winter storm warnings were in effect Saturday for areas spanning from the Northeast to central Appalachia.
The storm on the West Coast arrived in the Pacific Northwest earlier this week, killing two people and knocking out power to hundreds of thousands, mostly in the Seattle area, before its strong winds moved through Northern California, The Associated Press reported.
Santa Rosa, California, saw its wettest three-day period on record with about 12.5 inches (32 centimeters) of rain falling by Friday evening, according to the National Weather Service in the Bay Area.
Flooding closed part of scenic Highway 1, also known as the Pacific Coast Highway, in Mendocino County and there was no estimate for when it would reopen, according to the California Department of Transportation.
On the East Coast, another storm brought much-needed rain to New York and New Jersey, where rare wildfires have raged in recent weeks, and heavy snow to northeastern Pennsylvania. Parts of West Virginia were under a blizzard warning through Saturday morning, with up to 2 feet (61 centimeters) of snow and high winds making travel treacherous.
As residents in the Seattle area headed into the weekend, more than 112,000 people were still without power from this season’s strongest atmospheric river — a long plume of moisture that forms over an ocean and flows through the sky over land. Crews worked to clear streets of downed lines, branches and other debris, while cities opened warming centers so people heading into their fourth day without power could get warm food and plug in their cellphones and other devices.
Gale warnings were issued off Washington, Oregon and California, and high wind warnings were in effect across parts of Northern California and Oregon. There were winter storm warnings for parts of the California Cascades and the Sierra Nevada.
Forecasters predicted that both coasts would begin to see a reprieve from the storms as the system in the northeast moves into eastern Canada and the one in the West heads south.
By Friday night, some relief was already being seen in California, where the sheriff’s office in Humboldt County downgraded evacuation orders to warnings for people near the Eel River after forecasters said the waterway would see moderate but not major flooding.
The system roared ashore on the West Coast on Tuesday as a “ bomb cyclone,” which occurs when a cyclone intensifies rapidly. It unleashed fierce winds that toppled trees onto roads, vehicles and homes.
Debra Campbell said she was sitting in the dark with a flashlight that night, unable to sleep as strong winds lashed her house in Crescent City, California. With a massive boom, a 150-foot (46-meter) tree came crashing down on her home and car.
“It was just so incredibly frightening,” AP quoted Campbell as saying. “Once I realized it wasn’t going to come through the ceiling where I was at, I was able to grab my car keys and my purse. ... And I open the front door and it’s just solid tree.”
In the Northeast, which has been hit by drought, more than 2 inches (5 centimeters) of rain was expected by Saturday morning north of New York City, with snow mixed in at higher elevations.
Despite the mess, the precipitation was expected to help ease drought conditions in a state that has seen an exceptionally dry fall.
“It’s not going to be a drought buster, but it’s definitely going to help when all this melts,” said Bryan Greenblatt, a National Weather Service meteorologist in Binghamton, New York.
Heavy snow fell in northeastern Pennsylvania, including the Pocono Mountains, prompting a raft of school closures. Higher elevations reported up to 17 inches (43 centimeters), with lesser accumulations in valley cities like Scranton and Wilkes-Barre. More than 85,000 customers in 10 counties lost power, and the state transportation department imposed speed restrictions on some highways.