'The Hard Work Starts Here': Promoted West Brom Focus on Premier League

 Filip Krovinovic (left) and Matheus Pereira, one of the standout players in the Championship, celebrate West Brom’s promotion. Photograph: Adam Fradgley - AMA/West Bromwich Albion FC/Getty Images
Filip Krovinovic (left) and Matheus Pereira, one of the standout players in the Championship, celebrate West Brom’s promotion. Photograph: Adam Fradgley - AMA/West Bromwich Albion FC/Getty Images
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'The Hard Work Starts Here': Promoted West Brom Focus on Premier League

 Filip Krovinovic (left) and Matheus Pereira, one of the standout players in the Championship, celebrate West Brom’s promotion. Photograph: Adam Fradgley - AMA/West Bromwich Albion FC/Getty Images
Filip Krovinovic (left) and Matheus Pereira, one of the standout players in the Championship, celebrate West Brom’s promotion. Photograph: Adam Fradgley - AMA/West Bromwich Albion FC/Getty Images

For West Bromwich Albion it was not an entirely comfortable climax to a marathon season but, fittingly, it was entertaining, if nerve-shredding. One of the reasons they were ultimately immovable from the top two – the club spent the last 297 days of the season in the automatic promotion places, the final few with elbows out to fend off competition – was their product in the final third. Grady Diangana’s magical footwork in the buildup to Callum Robinson’s goal against QPR on Wednesday was a microcosm of the manner in which they have attacked with panache, incisively breaking to feast on opposition defences, be it wriggling out of holes or switching on the afterburners.

A couple of hours after the final whistle, Slaven Bilic was being serenaded in Sandwell and beyond. The charismatic Croat had an appetite to manage in the Championship, an inkling he would fall in love with everything from the clutch of clubs with rich traditions to the maddening fixture congestion, and he has conquered at the first time of asking. One of the most colourful managers in the game will be warmly welcomed back into the Premier League.

He has guided West Brom to the top flight after a two-year absence, with only a buccaneering Brentford outscoring them. Now it is about building on the transformation Bilic has presided over, notably having successfully found a way to replicate the firepower that departed when Dwight Gayle and Jay Rodriguez left last summer.

Matheus Pereira has been a standout performer, arguably the Championship’s player of the season, with Diangana not far behind. Charlie Austin has often been utilised as a plan B but remains potent, hitting double figures. Bilic is to hold talks with the West Brom hierarchy to discuss the next steps but they arrive in the top flight with plenty of flair, even if they stumbled over the line, without a win in their last four. If anything, they are a little imbalanced, with more guile than grit. “We should have done better against Birmingham and Huddersfield, but that doesn’t matter now,” Bilic said.

Budgets and bargains will doubtless be high on the agenda but West Brom will compete financially, likely a happy medium between Norwich and Sheffield United, who attacked the Premier League with contrasting levels of investment, the latter by breaking their transfer record on five occasions, including £20m-plus deals for Oli McBurnie and Sander Berge. “Two different approaches,” said Bilic. “You have to change but you don’t have to change a lot. The majority of the guys we are going to count on in the Premier League are the guys here. Not because they deserve it but because I really believe some of them will be even more suited.”

If there is any cause for concern it is that on Wednesday West Brom’s best performers were the loanees, Diangana and Robinson. But the club’s recruitment, led by the technical director, Luke Dowling, has been sound and the permanent signing of Pereira from Sporting Lisbon for £8.25m, triggered after 30 league appearances, looks increasingly shrewd. His tally of 16 assists and eight goals is unrivalled, his contribution central to West Brom’s swagger, even when things got tetchy on the final straight.

In the victory over Hull this month it was Pereira’s exquisite through ball that put Kamil Grosicki through to finish, and the Brazilian winger was at the forefront of attacks again on Wednesday. So much so there was a tinge of surprise when Pereira was withdrawn with 10 minutes to play, while Brentford were still a goal from potentially sealing promotion at West Brom’s expense.

For some the Premier League represents another crack at the big time, with Jake Livermore among those relegated in 2018 despite an end-of-season revival under Darren Moore. Kyle Bartley made 21 appearances across six seasons with Swansea, Darnell Furlong has three after starting his career at Queens Park Rangers, but for others it will be their first time at the top table.

The former Manchester United goalkeeper Sam Johnstone will finally have a chance to impress in the Premier League, as will the former Rotherham defender Semi Ajayi and the homegrown midfielder Romaine Sawyers, who returned to West Brom last summer, six years after his release. Dara O’Shea is one of two academy graduates to make a meaningful first-team impact. The other, Nathan Ferguson, has joined Crystal Palace.

Bilic acknowledged the importance of promotion, having previously cited the inevitable financial strain of being stuck in the Championship, while Livermore recognises support staff jobs were on the line.

For Chris Brunt, who bids farewell to West Brom after 13 years and 380 appearances, it was almost the perfect send-off. “It’s rubbish without fans in the stadium, especially when you achieve something like this,” said the 35-year-old. “Hopefully the club will go from strength to strength, recruit well for next season and build to stay in the Premier League. The hard work starts here, if you want to be a Premier League club you have to build and build. We have had a transition in the last couple of years and hopefully now the club can do it for years to come.”

The Guardian Sport



Pressure Builds on Milano Cortina Organizers Amid Climate Concerns and Funding Issues

A general view shows the Olympic rings on the Cortina Curling Olympic Stadium, which will host the curling, wheelchair curling, and Paralympic closing ceremony during the Milano Cortina Winter Olympic Games 2026, in Cortina, Italy, January 25, 2025. (Reuters)
A general view shows the Olympic rings on the Cortina Curling Olympic Stadium, which will host the curling, wheelchair curling, and Paralympic closing ceremony during the Milano Cortina Winter Olympic Games 2026, in Cortina, Italy, January 25, 2025. (Reuters)
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Pressure Builds on Milano Cortina Organizers Amid Climate Concerns and Funding Issues

A general view shows the Olympic rings on the Cortina Curling Olympic Stadium, which will host the curling, wheelchair curling, and Paralympic closing ceremony during the Milano Cortina Winter Olympic Games 2026, in Cortina, Italy, January 25, 2025. (Reuters)
A general view shows the Olympic rings on the Cortina Curling Olympic Stadium, which will host the curling, wheelchair curling, and Paralympic closing ceremony during the Milano Cortina Winter Olympic Games 2026, in Cortina, Italy, January 25, 2025. (Reuters)

Pressure is mounting on Italian authorities to accelerate preparations for the Milano Cortina Olympics amid funding gaps and unusually warm temperatures, even as the head of world skiing openly advocates a fundamental overhaul of how future Winter Games are hosted.

With the Games due to start in February, International Ski and Snowboard Federation (FIS) president Johan Eliasch said Italy’s challenges were symptomatic of deeper structural issues facing winter sport, as rising costs, climate pressure and under-used infrastructure fuel calls for a rotating model of permanent Olympic hosts.

Growing concern over climate pressure, escalating costs and the waste of Olympic infrastructure after the Games is strengthening support within international sport for a rotation system, under which a small pool of established venues would host the Winter Olympics on a recurring basis.

Proponents argue that such a model would allow long-term planning, reduce spending and ensure consistent conditions for athletes and spectators, rather than forcing hosts to build or upgrade facilities that are rarely used once the Games end.

Eliasch said several Olympic venues were facing technical difficulties not because of shortcomings by local organizers, but because of funding issues at government level.

Games ‌organizers have said the ‌venues will be ready on time.

"We see here that there are some venues that have ‌technical ⁠difficulties. It’s not the ‌organizing committees. It’s just simply a lack of funding from the Italian government," he told Reuters in an interview.

"It’s really important that every effort is now made to make sure that everything is ready on time."

Eliasch warned that readiness alone was not enough.

"We know that we will get everything somehow ready on time," he said. "But the question is, of course, what? And that what needs to meet a certain quality threshold and also experience threshold for the spectators, the fans, the athletes, first and foremost, to make this a success."

He warned that funding constraints could push preparations beyond critical tipping points.

SNOWMAKING CONCERNS

"We shouldn’t be penny wise and pound foolish," Eliasch said. "And there are certain tipping points here in the process beyond which there is no return."

"So from a quality perspective, for ⁠what we’re trying to do here, it’s really important that funding doesn’t become an impediment to delivering the best of the best for those two and a half weeks in February," he added.

Snowmaking has emerged as a key concern as organizers prepare venues across northern Italy, and ‍Eliasch noted that parts of the downhill course in Bormio had ‍no snow on them.

"We know right now that the snowmaking equipment is working, but we have an additional problem, and that is that ‍the temperatures are very warm," Eliasch said. "Which means we can only produce snow during the night, not during the daytime because it’s too warm."

"So the theoretical capacity simply can’t be met," he added.

Alessandro Morelli, Italian Undersecretary of the Presidency of the Council of Ministers, said he was happy with the situation.

"In Livigno, 53 additional snow cannons are in operation, ensuring the production of the snow needed for the smooth running of the competitions, ahead of the Olympics," he told Italian news agency ANSA.

"The situation satisfies us, and we are confident that we can achieve an even better result than we had imagined."

Eliasch contrasted the situation with regular international competitions.

"If this was a World Cup race or a World Championship race, it would be easy," Eliasch ⁠said. "We’d know exactly what plan B, plan C, plan D is. We wouldn't start making snow this late. We would have plans to bring in snow from other areas, track it in. We would have all sorts of contingency planning."

Olympic events are far more complex, making financial certainty essential.

"Without clarity on and transparency for the organizing committee that we’re trying to support in every possible way — and they are doing their best, they’re working incredibly hard — but without resources, no one is going to step forward and deliver without knowing that they will get paid," Eliasch, an International Olympic Committee (IOC) member, said.

IOC HAT ON

"It is a very logical step to take," Eliasch said of a rotation model. "And I have advocated for it with my IOC hat on. Without long-term planning, people are not going to invest. And the Games are getting more and more expensive."

"Huge investments, billions of dollars, are being invested in infrastructure," Eliasch added. "Which becomes wasted after the Olympic Games have been held."

"For Olympic Winter Games, to pull all that together, they need at least five- or six-years’ notice," Eliasch said.

"I think we’re looking at maybe six to eight venues to start with," Eliasch said.

Climate pressure is accelerating the debate.

"Climate change could become an ‌existential threat," Eliasch said. "The only logical way to bring costs down to reasonable levels is to have a rotation scheme."

The stakes extend far beyond winter sport.

"We are competing with Formula One, NFL, NBA, football — we have to be at the forefront," he said. "The five rings are magical. And that’s something we must protect at ‌all costs."


Jackson at the Double as Senegal Defeat Botswana 3-0

 Senegal's Nicolas Jackson celebrates after scoring during the Africa Cup of Nations group D soccer match between Senegal and Botswana in Tangier, Morocco, Tuesday, Dec. 23, 2025. (AP)
Senegal's Nicolas Jackson celebrates after scoring during the Africa Cup of Nations group D soccer match between Senegal and Botswana in Tangier, Morocco, Tuesday, Dec. 23, 2025. (AP)
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Jackson at the Double as Senegal Defeat Botswana 3-0

 Senegal's Nicolas Jackson celebrates after scoring during the Africa Cup of Nations group D soccer match between Senegal and Botswana in Tangier, Morocco, Tuesday, Dec. 23, 2025. (AP)
Senegal's Nicolas Jackson celebrates after scoring during the Africa Cup of Nations group D soccer match between Senegal and Botswana in Tangier, Morocco, Tuesday, Dec. 23, 2025. (AP)

Striker Nicolas Jackson scored twice as Senegal got their 2025 Africa Cup of Nations campaign off to a winning start with a comfortable 3-0 Group D victory over Botswana in Tangier on Tuesday.

Jackson ‌converted Ismail ‌Jakobs’ low ‌cross ⁠to give ‌his side the lead after 40 minutes as they broke the resistance of a stubborn Botswana, before showing quick feet from Ismaila ⁠Sarr’s pass to finish from ‌close range just before ‍the hour-mark.

Senegal, ‍who won the Cup ‍of Nations title in 2021 and are among the favorites again, overwhelmed their opponents with waves of attacks and added a third late ⁠on from Cherif Ndiaye, one of 28 efforts on the Botswana goal.

Senegal head Group D on goal difference from the Democratic Republic of Congo after the opening round of games. The latter defeated ‌Benin 1-0 on Tuesday.


Real Madrid’s Endrick Joins Lyon on Loan

Real Madrid’s 19-year-old Brazilian forward Endrick gestures during a match at Santiago Bernabeu Stadium in Madrid, Spain. (AFP)
Real Madrid’s 19-year-old Brazilian forward Endrick gestures during a match at Santiago Bernabeu Stadium in Madrid, Spain. (AFP)
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Real Madrid’s Endrick Joins Lyon on Loan

Real Madrid’s 19-year-old Brazilian forward Endrick gestures during a match at Santiago Bernabeu Stadium in Madrid, Spain. (AFP)
Real Madrid’s 19-year-old Brazilian forward Endrick gestures during a match at Santiago Bernabeu Stadium in Madrid, Spain. (AFP)

Real Madrid's Brazilian starlet Endrick has joined Lyon on loan, the Ligue 1 club announced on Tuesday.

The 19-year-old joined the Spanish giants to much fanfare in summer 2024, arriving from Palmeiras where he had led the side to back-to-back Brazilian league titles.

Endrick has scored seven goals in 40 appearances for Real Madrid but has seen his playing time at the Bernabeu limited this season under new coach Xabi Alonso.

In 14 appearances with the Brazil national team, the left-footed attacker has netted three times but his last strike for the Selecao came in June last year and he has only earned one cap in 2025.

Endrick joins French side Lyon on loan until the end of the season, with a fee agreed between the clubs of one million euros ($1.2 million).