Al-Ula Agrees with Accor to Expand Ashar Resort

Al-Ula Agrees with Accor to Expand Ashar Resort
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Al-Ula Agrees with Accor to Expand Ashar Resort

Al-Ula Agrees with Accor to Expand Ashar Resort

Saudi Arabia has agreed with Europe's biggest hotel group Accor for the group to expand and operate a resort at Al-Ula tourism project in the Kingdom’s northwestern region, the Royal Commission for the project said on Sunday.

The agreement will see Accor operate an expanded Ashar Resort under the Banyan Tree brand, with 47 new units bringing the resort's total capacity to 82 high-end villas, along with a spa and several gourmet restaurants, a commission statement said.

The project is located in the Ashar valley, 15 km from the Kingdom's UNESCO World Heritage Site, Hegra.



Jeddah Season 2025 Launches Summer Entertainment Program

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
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Jeddah Season 2025 Launches Summer Entertainment Program

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA
The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities - SPA

The integrated summer program of Jeddah Season 2025 officially launched under the theme “Jeddah is Different.”

The program combines entertainment, culture, and tourism across several main destinations that include the city’s most iconic landmarks and key facilities.

This launch aligns with the Kingdom’s efforts to realize the objectives of Saudi Vision 2030 by diversifying entertainment offerings and enhancing the quality of life for citizens, residents, and visitors alike, SPA reported.

At Jeddah Waterfront’s “Jeddah Promenade,” the opening night featured dazzling drone shows, roaming performances, and interactive entertainment characters, offering families and visitors a visually engaging experience. Meanwhile, the “Western Coast” event kicked off in the Obhur area, delivering a unique beach experience that runs until October 4.

The event offers a variety of safe, family-friendly activities including a ladies-only beach, water sports, and live artistic performances, creating a complete coastal entertainment experience catering to all age groups.

In parallel, the “Jeddah Shopping Festival,” which runs through August 31, is transforming the city into a vibrant commercial destination. It features hotel and transportation discounts, live shows, weekly giveaways, and promotional activities across major shopping centers.

Jeddah Season reflects a commitment to offering a comprehensive tourism experience that supports the goals of Vision 2030. It contributes to diversifying entertainment options, stimulating investment, enhancing Jeddah’s global standing as a premier tourism destination, and driving economic, cultural, and tourism growth.