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KFC Suspends ‘It's Finger Lickin’ Good’ Slogan amid Pandemic

KFC suspends ‘It’s finger lickin’ good’ slogan amid pandemic. (AFP)
KFC suspends ‘It’s finger lickin’ good’ slogan amid pandemic. (AFP)
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KFC Suspends ‘It's Finger Lickin’ Good’ Slogan amid Pandemic

KFC suspends ‘It’s finger lickin’ good’ slogan amid pandemic. (AFP)
KFC suspends ‘It’s finger lickin’ good’ slogan amid pandemic. (AFP)

Don’t lick your fingers!

That’s what Kentucky Fried Chicken signaled to customers Monday as the company suspended its “It’s Finger Lickin’ Good” tagline after 64 years, deeming it “the most inappropriate slogan for 2020" amid the coronavirus pandemic.

The suspension will affect the slogan's use in global advertising “for a little while," the company said in a statement.

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, the company’s global chief marketing officer.

The Centers for Disease Control and Prevention's coronavirus safety measures calls for people to avoid touching their eyes, nose, and mouth with unwashed hands to reduce exposure to the virus.

For now, the company, which is a subsidiary of Louisville, Kentucky-based Yum! Brands, is telling fans not to worry.

“The slogan will be back,” the statement said. “Just when the time is right.”

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Nepal Waives Climbing Fees for Some Peaks to Lure Mountaineers

FILE PHOTO: Mountaineers practice walking on a ladder during a training session at Everest base camp, Nepal April 15, 2025. REUTERS/Purnima Shrestha/File Photo
FILE PHOTO: Mountaineers practice walking on a ladder during a training session at Everest base camp, Nepal April 15, 2025. REUTERS/Purnima Shrestha/File Photo
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Nepal Waives Climbing Fees for Some Peaks to Lure Mountaineers

FILE PHOTO: Mountaineers practice walking on a ladder during a training session at Everest base camp, Nepal April 15, 2025. REUTERS/Purnima Shrestha/File Photo
FILE PHOTO: Mountaineers practice walking on a ladder during a training session at Everest base camp, Nepal April 15, 2025. REUTERS/Purnima Shrestha/File Photo

Nepal will waive climbing fees for nearly 100 peaks in the remote northwestern Himalayas for the next two years to try and lure more mountaineers to the less developed region bordering China, an official said on Monday.

The country has opened 491 of its peaks but climbers typically focus on around 25 in the northeast and central parts of Nepal, including the world’s highest peak Mount Everest, which hundreds scale every year, Reuters reported.

Tourism Department official Himal Gautam said the decision to waive permit fees to 97 peaks, ranging from 5,870 meters (19,258 feet) to 7,132 meters (23,398 feet) in Nepal’s Karnali and Far Western provinces, was aimed at promoting mountaineering on smaller mountains in remote areas.

"The idea is to encourage climbers to go to unexplored yet scenic areas and mountain peaks," Gautam told Reuters.

Nepal has just increased the fees it will charge from September for permits to $350 for a smaller mountain, from a previous $250, to $15,000 for Everest from $11,000.

Gautam said the permit fee waiver would help promote tourism and improve economic conditions for people in the least developed areas of Nepal.

Mountain climbing and trekking are the main attractions for tourists and a key source of income and employment in the cash-strapped nation.