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Hot-Desking Is a Good Way to Lose Your Best Staff

Hot-Desking Is a Good Way to Lose Your Best Staff

Wednesday, 30 September, 2020 - 04:45

Corporate bean counters must be tempted to slash office space as work-from-home advice resumes where Covid cases are surging. But succumbing will mean consequences for recruitment. It’s easy to forget that offices are a retention tool, and will remain so.


Everyone knows employers have incentives to pull people back to their desks. Offices facilitate free-flowing ideas and business leads, cultural cohesion and the seamless transfer of savoir-faire from senior employees to their juniors. And many employees want to return. Anecdotally, recent brief spells in semi-empty buildings have given a boost to some financial workers for any number of reasons: The clearer separation of professional obligations from personal life, the easing of pressure on relationships unaccustomed to one or both partners homeworking 24/7.


Just as before the pandemic, employees’ demands for flexibility are likely to include access to a pleasant office. Imagine a firm that decides to maintain its existing floor space despite partial homeworking, and allows every employee to have their own desk. With the office, say, two-thirds full, the square-foot-per-person-ratio shoots up to levels that would have been deemed profligate pre-Covid. But the staff like having their cake and eating it, and staff turnover falls.


Meanwhile, a rival firm shaves the rent bill by signing a lease for one-third less space and making everyone “hot desk” — employees with early morning duties like childcare always end up with the rubbish seat. Which of the two companies finds it easier to recruit?


Analysts at UBS Group AG point out that hot-desking risks being a false economy. Citing research by property group Great Portland Estates Plc, they estimate rental costs are equivalent to 5-10% of a typical London business’s revenue. Assuming salary costs account for around half, they ask: “Will management risk ‘100’ in revenue, and force the ‘50’ (i.e. employees) to desk share in order to save a percentage of the ‘5-10’?”


For commercial property investors, the impact of increased homeworking will probably be mitigated by the need for less densely packed offices as long as the novel coronavirus remains a public-health threat. The most significant driver of demand is likely to remain employment, not working habits.


If the analysis is right, it’s supportive of the London office market. The city already packs people in more tightly than most other financial centers, with only 9.5 square meters per desk versus 10.4 in New York, says UBS citing Cushman & Wakefield data. That may need to reverse. London’s vacancy rate is also low versus the US financial capital, implying less slack.


KKR & Co. sees value in the city — it recently took a 5% stake in Great Portland Estates. The low valuation of UK-listed office operator Derwent London Plc makes sense only if you believe its average rents will fall to less than one-third of what prevails at the top end of the UK capital’s prime West End district, UBS reckons. That’s a huge margin for error.


The stock market is behaving as if Zoom and Microsoft Teams have destroyed the competitive advantage of an airy office. That doesn’t compute.


Bloomberg


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