Angry Birds Maker Rovio's CEO Leaving by Mutual Consent

Rovio CEO Kati Levoranta and Nasdaq Helsinki President Henrik Husman shake hands ahead of RovioÕs bourse debut in Espoo, Finland September 29, 2017. REUTERS/Jussi Rosendahl
Rovio CEO Kati Levoranta and Nasdaq Helsinki President Henrik Husman shake hands ahead of RovioÕs bourse debut in Espoo, Finland September 29, 2017. REUTERS/Jussi Rosendahl
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Angry Birds Maker Rovio's CEO Leaving by Mutual Consent

Rovio CEO Kati Levoranta and Nasdaq Helsinki President Henrik Husman shake hands ahead of RovioÕs bourse debut in Espoo, Finland September 29, 2017. REUTERS/Jussi Rosendahl
Rovio CEO Kati Levoranta and Nasdaq Helsinki President Henrik Husman shake hands ahead of RovioÕs bourse debut in Espoo, Finland September 29, 2017. REUTERS/Jussi Rosendahl

The chief executive of Angry Birds games maker Rovio Entertainment said on Monday she would leave the company by mutual consent at the end of the year.

Kati Levoranta has led Rovio since 2016 and took the company public in 2017. While the stock market listing was an initial success, Rovio issued a surprise profit warning just five months later, angering investors and halving its share price in one day.

The share price has never recovered, currently trading at around 6 euros, almost 50% lower than the listing price of 11.50 euros.

"We came to this conclusion by mutual consent with the board," Levoranta said of her planned departure in a telephone interview with Reuters.

Levoranta said Rovio maintained its target of an operating margin of 30% long term as set when it listed, even though the margin has been between 6.3% and 11.2% in the past three years.

"It's possible to reach a 30% EBIT with an excellent game catch," she said.

Rovio has recently reidentified itself as "a mobile first" games company instead of "a games first entertainment company", Levoranta said.

"So this is a good natural moment to think of the change (of CEO)," she said, adding that the company was now in excellent shape with good cash flow and a strong balance sheet.

While the IPO had "gone phut", overall Levoranta has done an excellent job, OP analyst Kimmo Stenvall said.

"So clearly this is a loss for the company in my opinion," he said.

Rovio shares were up 0.4% in afternoon trade, lagging a 1.2% rise in Helsinki's benchmark share index.

"The company's results and cash flow development are at a good level and its balance sheet is strong," Rovio Chairman Kim Ignatius said in a statement, thanking Levoranta for her work.

Rovio said its board of directors would begin the search process for a new CEO.



WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
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WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)
A WhatsApp icon is displayed on an iPhone, Nov. 15, 2018, in Gelsenkirchen, Germany. (AP)

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day. However, they won't appear where personal chats are located, developers said.

"The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads," WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like the user's age, the country or city where they're located, the language they're using, the channels they're following in the app, and how they're interacting with the ads they see.

WhatsApp said it won't use personal messages, calls and groups that a user is a member of to target ads to the user.

It's one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app's user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel's visibility to new users.