Cityscape Egypt Offers Attractive Opportunities to End Market Recession

Cityscape Egypt exhibition (Asharq Al-Awsat)
Cityscape Egypt exhibition (Asharq Al-Awsat)
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Cityscape Egypt Offers Attractive Opportunities to End Market Recession

Cityscape Egypt exhibition (Asharq Al-Awsat)
Cityscape Egypt exhibition (Asharq Al-Awsat)

Egypt’s property exhibition, Cityscape Egypt, concluded its events on Saturday after a huge turnout of visitors wanting to seize the chance of the various offers presented by the development and real estate companies.

The three-day exhibition was held at the Egypt International Exhibition Centre (EIEC), with the participation of about 65 exhibitors.

The managing director of Al-Futtaim Real Estate Group, Ashraf Ezzeddine, indicated that the real estate market is regaining momentum, noting that the company's operations in the Egyptian market were not affected by the coronavirus pandemic.

He indicated that the company increased the installment period from five years to eight years in some projects to keep pace with the market.

Ezzeddine told Asharq Al-Awsat in an exclusive interview, that Al-Futtaim group intends to pump over EGP5 billion in investments in its projects during the year 2021, and that it is considering a study to "build about 30 palaces, with an area of 3000 meters for each, in the Cairo Festival City project in the 5th Settlement, which may start in 2022.”

The market was able to overcome its first shock caused by the spread of the virus, according to Ezzeddine, who believes that everyone has learned their lesson.

“The repercussions of the coronavirus do not affect the company's business and basic needs must be met, especially that of housing units.”

He pointed out that the company's sales to Arabs amounted to about 20 percent, stressing that there are no plans to invest outside Cairo at the present time.

Cairo Festival City participated in the exhibition with the CFC Club, Oriana, Aura, and Podium projects.

Meanwhile, Mardev Developments began the construction of the Menorca project in the new administrative capital, with a total investment of about EGP1.5 billion.

Mardev’s Chairman, Zohdy Zahran explained that the company provides different payment systems that suit all market requirements.

Speaking on the sidelines of the exhibition, Zahran explained that the company aims to pump EGP500 million of the EGP1.850 billion investments during the fiscal year 2021.

Also, Seldar Misr launched at the exhibition “al-Jazi Egypt '' project planned over two separate plots of land with a total area of 63 acres, and an investment cost of EGP7 billion.

The entire project is self-financed and expected to be finalized by the end of 2022.

The Chairman of Seldar Egypt, Tarek El-Sayed, announced that the project was developed by one of the company’s subsidiaries, Gulf Building and Construction.

The company launched the JW Marriott Residences New Cairo, al-Jazi Gardens, and all the units have been marketed and sold within three days only, indicated Sayed.

He added that 95 percent of al-Jazi Egypt had been completed in New Cairo, and all of the housing units of the first phase of the project were sold. He indicated that the company has spent about EGP4 billion so far.



FAO Aims for Key Outcomes at COP16 in Saudi Arabia

Preparations in the Saudi capital ahead of hosting the COP16 conference on combating desertification (from the “COP16” page on the X platform)
Preparations in the Saudi capital ahead of hosting the COP16 conference on combating desertification (from the “COP16” page on the X platform)
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FAO Aims for Key Outcomes at COP16 in Saudi Arabia

Preparations in the Saudi capital ahead of hosting the COP16 conference on combating desertification (from the “COP16” page on the X platform)
Preparations in the Saudi capital ahead of hosting the COP16 conference on combating desertification (from the “COP16” page on the X platform)

Dr. Abdul Hakim Elwaer, Assistant Director-General of the Food and Agriculture Organization (FAO), stated that the organization will take an active role at COP16, the UN conference on combating desertification, scheduled to take place in Saudi Arabia in early December.

In remarks to Asharq Al-Awsat, he expressed confidence that the conference—the first of its kind in the Middle East—would produce significant outcomes.

Elwaer’s comments came during a roundtable organized by FAO’s regional office in Cairo, attended by a select group of media representatives. The session focused on FAO’s participation in the upcoming conference and the importance of the Rio Trio —the integrated framework of the three major UN conventions addressing climate change, biodiversity conservation, and desertification.

Fida Haddad, FAO’s Program Officer for Land Rehabilitation and Climate Change, highlighted the interconnectedness of the three conventions and noted that COP16 would place a strong emphasis on land and water rehabilitation and their sustainable management.

Haddad pointed out that approximately 90% of the Middle East is affected by arid conditions. Despite this, local communities and Arab governments have made notable progress in addressing desertification and drought. She also announced that, for the first time, FAO has successfully placed food systems on the COP16 agenda, enabling discussions on how land rehabilitation can enhance food supply chains and systems.

Elwaer underscored FAO’s central role in achieving the second Sustainable Development Goal (SDG): eradicating hunger. He emphasized that FAO actively engages in the UN conventions on climate change, biodiversity, and desertification, which collectively contribute to this mission.

FAO’s focus, according to Elwaer, is on transforming food and agricultural systems to become more inclusive, efficient, and sustainable, aiming for better production, nutrition, and livelihoods. He highlighted the organization’s success in integrating these priorities into the agendas of the three conventions and collaborating with host countries on joint initiatives.

He further noted that Saudi Arabia’s hosting of COP16 is particularly significant for the region, which faces pressing challenges such as water scarcity, desertification, and food insecurity. The conference presents an opportunity for Middle Eastern nations to highlight these issues, explore solutions, and ensure their inclusion in global environmental discussions, not only at this event but in future COP sessions, he underlined.

Elwaer emphasized the growing global attention on desertification, as it is now impacting regions previously unaffected, such as southern Europe and parts of Latin America. These areas are witnessing alarming declines in arable land and forests, prompting them to seek lessons from the Arab world, which has developed resilience strategies to combat desertification over centuries.

FAO will have a strong presence at COP16, with two dedicated pavilions—one in the Blue Zone for official delegations and another in the Green Zone to engage civil society and conference participants, he said.

He added that in collaboration with Saudi Arabia and the UN, FAO will lead coordination on Food Day and Governance Day, scheduled for December 5 and 6, respectively. The organization will also participate in other specialized sessions throughout the conference.