Snow Blankets Saudi Arabia's Tabuk Mountains

Snow covers the Tabuk mountains. (SPA)
Snow covers the Tabuk mountains. (SPA)
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Snow Blankets Saudi Arabia's Tabuk Mountains

Snow covers the Tabuk mountains. (SPA)
Snow covers the Tabuk mountains. (SPA)

Tabuk's northern region has been affected by a polar wave accompanied by heavy snowfall that capped its mountains Thursday night. Many sightseers across the Kingdom and tourists from other Gulf states visited the area to enjoy the scene.

Tabuk’s snow rests on the Jabal al-Loz (Almond Mountain), named after the almond trees that can be found on the high-altitude mountain.

The international road northward towards Halat Ammar’s crossing, which is 60 kilometers long, also witnessed a huge influx of sightseers visiting the Almond Mountains. The region, along with neighboring countries on the northern border, sees heavy snowfall around this time of the year annually.

Over the next few days, Saudi Arabia will witness a drop in the temperature that's expected to fall below zero degrees Celsius in the north of the country and reach around 8 degrees Celsius during nights in Riyadh and the surrounding areas.

Hussein Al-Qahtani, the official spokesman for the General Authority of Meteorology and Environmental Protection, reports that the snowfall in the Tabuk heights this year is less severe than that of last year, adding that the snowy weather witnessed Thursday isn't classified as a snowstorm, but rather as light snowfall, which had been heavier by this time of the year previously. He also pointed out that the winter in Saudi Arabic is now approaching its final quarter.

Al-Qahtani explained to Asharq Al-Awsat that this year’s winter is less severe than the previous year in terms of temperature as well.

He adds: “We have noticed in recent years that the temperature drop has exceeded 8 degrees Celsius below zero in some regions, but so far we have not recorded this sharp decrease in temperatures, and the Kingdom did not face severe polar waves as witnessed in the past years.”

For his part, Major Abdulaziz Al-Shammari, media spokesperson for the Civil Defense in Tabuk, explained that there is a preemptive plan in place that includes all relevant government agencies, stressing that emergency contingency coordination between all relevant government agencies is smooth.

Shammari also told Asharq Al-Awsat that the civil defense was ready for the snowfall last evening and indicated that these preparations included the deployment of safety and field patrols in two main sites, the Alaqan and Al-Zaita Centers.

Al-Shammari stressed that the civil defense centers are keen to ensure the safety of all the visitors and vacationers who flocked to the area to see and enjoy the snow.



‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
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‘CEO of Supercute’: Hello Kitty Turns 50

In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)
In this picture taken on October 19, 2024, Helen, founder of the “Hello Kitty SoCal Babes” fan club, poses with her collection inside her "she-shed" in Riverside County, California. (AFP)

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday -- and is still making millions for her Japanese creators.

The simple design of the character -- who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty -- has mileage as a money-spinner for years to come, experts say.

One woman in the US state of California has amassed so much Hello Kitty merchandise that her husband built her a pink so-called "she-shed" to keep it in.

Stuffed inside are thousands of toys and other items featuring Kitty and her eye-catching red bow, including rows of sunglasses, a swivel chair and novelty gumball dispensers.

"People my age, you know, we are told many times, 'Hello Kitty is for little kids,' and I laugh at that," said Helen from Riverside County, conceding she is "50-plus".

Helen, who drives a Hello Kitty-decorated SUV and runs the local fan club "Hello Kitty SoCal Babes", has been "obsessed" with the character since its 1970s US debut.

Her vast collection of Hello Kitty plushies "make me feel warm", she said, describing spending hours among the soft toys, many of them rare, on a regular basis.

"Something in my inner child gets healed," she said.

Hello Kitty started life as an illustration on a vinyl coin purse.

It has since appeared on tens of thousands of products -- official and unofficial -- including tie-ups with Adidas, Balenciaga and other top brands.

The phenomenon shows no sign of slowing, with a Warner Bros movie in the pipeline and a new Hello Kitty theme park due to open next year on China's tropical Hainan island.

Sanrio's share price has soared more than seven-fold, pushing its market cap over one trillion yen ($6.8 billion), since young CEO Tomokuni Tsuji took over from his grandfather in 2020.

- 'Pure product' -

"We'd be foolishly cynical to say that we don't need these soft, fluffy, pink things," Christine R. Yano of the University of Hawaii told AFP.

In fact, "given the fraught nature of our contemporary lives, perhaps we need it now more than ever", said Yano, author of the book "Pink Globalization" about Hello Kitty.

"This is not a phenomenon that has died or is going to die, at least soon," she added.

Unlike other Japanese cultural exports such as Pokemon or Dragon Ball, there is minimal narrative around the character, whose full name is Kitty White.

She has a twin sister Mimmy, a boyfriend called Dear Daniel, and a pet cat of her own, Sanrio says. She loves her mother's apple pie and dreams of becoming a pianist or poet.

The rest is left to fans' imaginations -- just like the "abstract, bare design that can speak with a kind of simplicity and elegance to more people", Yano said.

"I call her a pure product," the researcher added.

Some feminists say Hello Kitty's lack of a mouth is a symbol of disempowerment, but Yuko Akiyama, Sanrio's head of global brand management, said it allows the character to "reflect" different emotions.

"So if they're sad, Hello Kitty will comfort you. If you are happy, Hello Kitty is there to share the happiness with you," Akiyama said.

- Kawaii -

Famous Hello Kitty fans include Lady Gaga, Nicki Minaj and Katy Perry, and her appeal extends to royalty: Britain's King Charles wished her a happy birthday this year.

On Hello Kitty's TikTok account -- whose bio is "CEO of supercute" -- sardonic memes and footage from "Hello Kitty Day" at US baseball games delight 3.5 million followers.

Hello Kitty is the epitome of Japan's "kawaii", or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo.

Posters celebrating the 50th anniversary are on display at Sanrio Puroland theme park, where businesswoman Kim Lu from Manila had brought her four-year-old niece during their holiday.

"This really is our priority here in Tokyo," she said.

"To be honest, we really don't know" the reason for Hello Kitty's ineffable success, said Lu, 36.

"I think it's the kawaii charm."

Sanrio owns the copyright to hundreds of other popular characters, and Hello Kitty now accounts for 30 percent of profits, down from 75 percent a decade ago.

But Kitty is still a favorite of 23-year-old Rio Ueno, who took an overnight bus from Japan's northern Niigata region to visit the park with a friend.

"I've had Kitty goods around me since I was a small child," said Ueno, dressed in a fluffy Hello Kitty sweater, sporting a Kitty bag, and clutching a Kitty doll.

"She is someone who is always close to me, and I want it to stay that way."