SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani
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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani

With Crown Prince Mohammed bin Salman announcing the creation of the Soudah Development Company (SDC) in Saudi Arabia’s Asir region, the kingdom is set for building a luxury mountain destination that features immersive cultural experiences.

The destination adds another dimension to Saudi Arabia’s ambitious tourism goals, and complements those destinations created on the Red Sea coast and around the capital city of Riyadh.

SDC CEO Husameddin Al-Madani, in an interview with Asharq Al-Awsat, confirmed that the company is seeking to invest more than SR 3 billion ($800 million) in infrastructure development in the targeted region.

This will contribute an estimated SR29 billion ($7.7 billion) to the Kingdom’s cumulative GDP by 2030, Madani confirmed, adding that the company will reveal more details about its general plans soon.

Madani revealed that the SDC will work on quality projects through the development of the kingdom’s tourism and entertainment sectors.

Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions that aim to attract over 2 million visitors annually.

“Soudah is home to the tallest peak in the kingdom, with an elevation of over 3,000 meters. It also offers a large number of heritage villages, archeological sites, and juniper forests,” Madani said, stressing that the area has great potential to become a global mountain destination.

When asked on the date of releasing the SDC’s comprehensive general scheme, Madani confirmed that the company is working with a team of development experts and that the project’s plans will be announced later.

“The SDC aims to attract 2 million domestic and international tourists year-long by 2030,” Al-Madani asserted, pointing out that the size of expected investments in the development project will reach around SR 11 billion ($2.9 billion) with opportunities offered to both local and international investors.

Madani affirmed that the company aims to attract international investments to the region, give local investors opportunities, and support small and medium enterprises.

He further revealed that the SDC has practically started working on preserving the region’s heritage and culture, paying attention to its originality, and empowering the local community.



Yemen Defense Minister: Houthi Attacks May Persist Even After Gaza War Ends

Yemeni Defense Minister Lt. Gen. Mohsen al-Daeri (Asharq Al-Awsat)
Yemeni Defense Minister Lt. Gen. Mohsen al-Daeri (Asharq Al-Awsat)
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Yemen Defense Minister: Houthi Attacks May Persist Even After Gaza War Ends

Yemeni Defense Minister Lt. Gen. Mohsen al-Daeri (Asharq Al-Awsat)
Yemeni Defense Minister Lt. Gen. Mohsen al-Daeri (Asharq Al-Awsat)

Yemen’s Defense Minister, Lt. Gen. Mohsen al-Daeri, does not expect Houthi attacks on ships in the Red Sea and Arabian Sea to stop even if the Gaza war ends. He also warns of rising tensions in the region, which could lead to a major conflict.

Speaking to Asharq Al-Awsat, al-Daeri affirmed close coordination between Yemeni forces and the Saudi-led Arab Coalition. He praised Saudi Arabia’s key role in the coalition, highlighting its continuous support for Yemen.

Al-Daeri said there has been significant progress in unifying government-aligned military forces, with committees set up by the Presidential Leadership Council (PLC) establishing a joint operations authority.

Despite challenges, he remains optimistic that these efforts will help unify the military command against the common enemy — Yemen’s Houthi militias.

Al-Daeri warned that Houthi attacks on international shipping in the Red Sea are a serious threat to Yemen and the region. He noted that the Houthis are using these attacks to distract from their internal problems and are trying to capitalize on Yemeni sympathy for Palestine by claiming support for Gaza.

He added that the Houthis are unlikely to stop targeting international shipping, even if the Gaza war ends, and are constantly seeking new alliances with terrorist groups to strengthen their position.

Al-Daeri, accused Iran of fueling instability in Yemen by supporting Houthi militias for years, smuggling weapons and military experts to spread chaos without regard for regional stability.

On US relations, Al-Daeri said ties are good but military cooperation remains limited. He noted that US military aid, suspended in 2014, has not yet returned to previous levels.

Al-Daeri said his visit to Saudi Arabia was part of ongoing coordination with the Joint Operations Command and the Saudi Ministry of Defense to strengthen defense cooperation between the two countries.

During his “productive” visit, Al-Daeri met with several military leaders, congratulated the new commander of the Joint Operations, Lt. Gen. Fahd Al-Salman, and held talks with officials from the Saudi Ministry of Defense and the Islamic Military Counter Terrorism Coalition.

Al-Daeri emphasized the strong defense cooperation with Saudi Arabia, particularly during Yemen’s war in recent years.

He noted that the high level of coordination with Saudi Arabia, the UAE, and other Arab Coalition members has significantly improved regional military readiness.

Al-Daeri said relations with Saudi Arabia are growing stronger, with both countries working closely together to fulfill their missions in the region.

He described defense cooperation as being at its peak, praising Saudi Arabia’s leadership in the Arab Coalition.

“Saudi Arabia has always provided full support—military, financial, and moral. As the region’s strongest power, they have supported Yemen not just with resources, but also with strategic expertise and by fighting alongside us, even sacrificing their lives for our cause,” Al-Daeri told Asharq Al-Awsat.

He said Houthi militias have taken advantage of the ceasefire and the Saudi-led initiative, which later became a UN effort, to conduct hostile activities and assert their presence.

He referred to the Houthis’ actions as creating a “massive prison” for millions of Yemenis who do not want to live in their controlled areas.

Al-Daeri, described the situation in the region as dangerous, pointing to recent events in Gaza and Lebanon as signs of increasing tensions. He warned of the risk of an unprecedented regional war due to the rising violence and conflicts.

“What is happening is very alarming, especially with the recent events, including terrorist militias in Yemen, the unacceptable violence in Gaza over the past year, and the situation in southern Lebanon. This all signals the risk of an unusual war,” said al-Daeri.

Regarding potential outcomes, al-Daeri noted that Yemeni forces are ready for both war and peace. He acknowledged significant efforts to achieve peace but warned that renewed conflict could occur at any moment. He also pointed out ongoing provocations from Houthis, which continue to lead to casualties.

"We are ready for all options and have comprehensive strategic plans for deploying our forces. The past two years have seen a ceasefire, and the Arab Coalition is making significant efforts to achieve peace rather than resorting to war. However, this does not mean that conflict won’t resume; it could restart at any time,” explained al-Daeri.

“Despite the ceasefire and the presence of our forces, the legitimate troops have not fired back, yet the militias provoke us daily, resulting in casualties,” he added.

“Patience is a key quality of the legitimate authority in Yemen, led by Dr. Rashad Al-Alimi, the Supreme Commander of the Armed Forces, and his colleagues in the Presidential Leadership Council. This patience reflects our readiness for the moment of truth, whether for peace or war—we are prepared,” asserted al-Daeri.