SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani
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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani

With Crown Prince Mohammed bin Salman announcing the creation of the Soudah Development Company (SDC) in Saudi Arabia’s Asir region, the kingdom is set for building a luxury mountain destination that features immersive cultural experiences.

The destination adds another dimension to Saudi Arabia’s ambitious tourism goals, and complements those destinations created on the Red Sea coast and around the capital city of Riyadh.

SDC CEO Husameddin Al-Madani, in an interview with Asharq Al-Awsat, confirmed that the company is seeking to invest more than SR 3 billion ($800 million) in infrastructure development in the targeted region.

This will contribute an estimated SR29 billion ($7.7 billion) to the Kingdom’s cumulative GDP by 2030, Madani confirmed, adding that the company will reveal more details about its general plans soon.

Madani revealed that the SDC will work on quality projects through the development of the kingdom’s tourism and entertainment sectors.

Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions that aim to attract over 2 million visitors annually.

“Soudah is home to the tallest peak in the kingdom, with an elevation of over 3,000 meters. It also offers a large number of heritage villages, archeological sites, and juniper forests,” Madani said, stressing that the area has great potential to become a global mountain destination.

When asked on the date of releasing the SDC’s comprehensive general scheme, Madani confirmed that the company is working with a team of development experts and that the project’s plans will be announced later.

“The SDC aims to attract 2 million domestic and international tourists year-long by 2030,” Al-Madani asserted, pointing out that the size of expected investments in the development project will reach around SR 11 billion ($2.9 billion) with opportunities offered to both local and international investors.

Madani affirmed that the company aims to attract international investments to the region, give local investors opportunities, and support small and medium enterprises.

He further revealed that the SDC has practically started working on preserving the region’s heritage and culture, paying attention to its originality, and empowering the local community.



Syrian Minister of Economy: Sanctions Relief Tied to Reforms

Syrian Minister of Economy and Industry Nidal Al-Shaar standing in line outside Al-Razi Bakery in Aleppo Province, listening to citizens’ concerns (Facebook page). 
Syrian Minister of Economy and Industry Nidal Al-Shaar standing in line outside Al-Razi Bakery in Aleppo Province, listening to citizens’ concerns (Facebook page). 
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Syrian Minister of Economy: Sanctions Relief Tied to Reforms

Syrian Minister of Economy and Industry Nidal Al-Shaar standing in line outside Al-Razi Bakery in Aleppo Province, listening to citizens’ concerns (Facebook page). 
Syrian Minister of Economy and Industry Nidal Al-Shaar standing in line outside Al-Razi Bakery in Aleppo Province, listening to citizens’ concerns (Facebook page). 

Syrian Minister of Economy and Industry Nidal Al-Shaar stated that while the serious lifting of US sanctions on Syria could gradually yield positive results for the country’s economy, expectations must remain realistic, as rebuilding trust in the Syrian economy is essential.

In an exclusive interview with Asharq Al-Awsat, Al-Shaar described the removal of sanctions as a necessary first step toward eliminating the obstacles that have long hindered Syria’s economic recovery. Although the immediate impact will likely be limited, he noted that in the medium term, improvements in trade activity and the resumption of some banking transactions could help create a more favorable environment for investment and production.

The breakthrough came after Saudi Crown Prince Mohammed bin Salman successfully facilitated a thaw in relations between Washington and Damascus, ultimately convincing the US president to lift sanctions on Syria. During his historic visit to Saudi Arabia last Wednesday, President Donald Trump announced he would order the removal of all sanctions on Syria to “give it a chance to thrive”—a move seen as a major opportunity for the country to begin a new chapter.

Al-Shaar cautioned, however, that Syrians should not expect an immediate improvement in living standards. “We need to manage the post-sanctions phase with an open and pragmatic economic mindset,” he said, stressing that real progress will only come if sanctions relief is accompanied by meaningful economic reforms, increased transparency, and support for the business climate.

He added that Syrians will begin to feel the difference when the cost of living declines and job opportunities grow—an outcome that requires time, planning, and stability.

According to Al-Shaar, the first tangible benefits of lifting sanctions are likely to be seen in the banking and trade sectors, through facilitated financial transfers, improved access to essential goods, and lower transportation and import costs. “We may also see initial interest from investors who were previously deterred by legal restrictions,” he said. “But it’s important to emphasize that political openness alone isn’t enough—there must also be genuine economic openness from within.”

He also underscored the importance of regional support, saying that any positive role played by neighboring countries in encouraging the US to lift sanctions and normalize ties with Damascus “must be met with appreciation and cooperation.” Al-Shaar emphasized that robust intra-Arab economic relations should form a cornerstone of any reconstruction phase. “We need an economic approach that is open to the Arab world, and we could see strategic partnerships that reignite the national economy—especially through the financing of major infrastructure and development projects.”

When asked whether he expects a surge in Arab and foreign investment following the lifting of sanctions, Al-Shaar responded: “Yes, there is growing interest in investing in Syria, and several companies have already entered the market. But investors first and foremost seek legal certainty and political guarantees.” He explained that investment is not driven solely by the removal of sanctions, but by the presence of an encouraging institutional environment. “If we can enhance transparency, streamline procedures, and ensure stability, we will gradually see greater capital inflows—especially in the service, industrial, and agricultural sectors.”

As for which countries may play a significant role in Syria’s reconstruction, Al-Shaar said: “Countries with long-term interests in regional stability will be at the forefront of the rebuilding process. But we must first rebuild our internal foundations and develop an economic model capable of attracting partners under balanced conditions—ones that protect economic sovereignty and promote inclusive development.”

The minister concluded by stressing that lifting sanctions, while significant, is not the end of the crisis. “Rather, it may mark the beginning of a new phase—one filled with challenges,” he said. “The greatest challenge isn’t securing funding, but managing resources wisely, upholding the principles of productivity, justice, and transparency. We need a proactive—not reactive—economy. We must restore the value of work and implement policies that put people at the center of development. Only then can we say we are beginning to emerge from the bottleneck.”

Last Wednesday, Riyadh hosted a landmark meeting between the Crown Prince, Trump, and Syrian President Ahmad Al-Sharaa—marking the first meeting between a Syrian and a US president since Hafez Al-Assad met Bill Clinton in Geneva in 2000.

Most US sanctions on Syria were imposed after the outbreak of the country’s conflict in 2011. These targeted deposed President Bashar Al-Assad, members of his family, and various political and economic figures. In 2020, additional sanctions came into effect under the Caesar Act, targeting Assad’s inner circle and imposing severe penalties on any entity or company dealing with the Syrian regime. The Act also sanctioned Syria’s construction, oil, and gas sectors and prohibited US funding for reconstruction—while exempting humanitarian organizations operating in the country.