Saudi Consumers Guide Covers 1,000 Rights

The Consumer Reports Center at the Saudi Ministry of Commerce. (Asharq Al-Awsat)
The Consumer Reports Center at the Saudi Ministry of Commerce. (Asharq Al-Awsat)
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Saudi Consumers Guide Covers 1,000 Rights

The Consumer Reports Center at the Saudi Ministry of Commerce. (Asharq Al-Awsat)
The Consumer Reports Center at the Saudi Ministry of Commerce. (Asharq Al-Awsat)

The Saudi Consumer Protection Association issued the “Consumer Rights Comprehensive Guide”, which was recently updated to include 13 government agencies, including ministries, committees and institutions.

The guide covers around 1,000 rights to raise awareness among consumers on their rights and duties, in a way that preserves that of all parties.

The Association highlighted the consumer rights that have been approved by regulations through the guide, in recognition of the importance of increasing awareness among consumers of their guaranteed rights.

The Association's Director of Communication and Public Relations, Mohamad al-Ahmari, stated that the guide has collected nearly 1,000 rights.

The interest in developing the guide stemmed from the role of the association in achieving and increasing awareness.

Statistics showed that the Ministry of Commerce and Investment reported over 1.4 million consumer complaints last year, including 266,000 concerning online trading, 190,000 on online payment systems, and 55,000 on guarantees issues.

A member of the Board of Directors of Riyadh Chamber and Chairman of the E-Commerce Committee, Abdullah al-Ajlan, explained that the Ministry is making tremendous efforts in handling consumer reports, specifically with regard to e-commerce.

The ministry established the “Maarouf” platform as a useful service for sellers or buyers, which helps increase business confidence.

Ajlan indicated that users of e-commerce sites must first ensure that the facility is registered with the platform to guarantee their rights in the event of any issues that may arise during the purchase or in the after-sales period.

He stressed that consumers have become aware of their rights and duties and can now deal with such sites hoping to avoid any future problems.

The Saudi Central Bank facilitates online purchases through secured sites and applications and employed developed systems that follow best financial measures according to the security standards, according to Ajlan.

Ajlan also noted that the Chamber handled 266,000 reports during 2020, which confirms the increased confidence of clients and the safety of dealing business in the Kingdom.

In 1985, the United Nations General Assembly approved the eight consumer rights and assigned March 15 of each year as the World Consumers Rights Day.

Basic consumer rights ensure a level of protection for consumers owed by a supplier of goods or services. The eight rights include the right to safety, the right to be informed, the right to choose, the right to be heard, the right to satisfaction of basic needs, the right to redress, the right to consumer education and the right to a healthy environment.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.