Fashion Label Chanel Invests $25 Million in New Climate Adaptation Fund

Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
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Fashion Label Chanel Invests $25 Million in New Climate Adaptation Fund

Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)

French fashion house Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects to promote sustainable agriculture, protect forests and support small-scale farmers in developing countries.

The Landscape Resilience Fund (LRF) was developed by green group WWF and Swiss-based social enterprise South Pole and is starting with $25 million from luxury brand Chanel and $1.3 million from the Global Environment Facility.

An independent nonprofit, the LRF aims to attract a further five to 10 additional investors to help finance small businesses and projects that foster climate-resilient agriculture and forestry practices, and protect natural systems.

Martin Stadelmann, a senior director at South Pole, which will manage the LRF, said it was a pioneering way for a major multinational company to invest in adaptation to climate change.

"As (with) other companies, some of their supply chains are under threat because of climate change," he told the Thomson Reuters Foundation.

One million animal and plant species are at risk of extinction due to humankind's relentless pursuit of economic growth, scientists warned in a 2019 landmark report on the devastating impact of modern civilization on the natural world.

Environmentalists largely blame production of commodities like palm oil, beef and minerals for destruction of forests, as they are cleared for plantations, ranches, farms and mines.

Cutting down forests has major implications for global goals to curb climate change, as trees absorb about a third of the planet-warming emissions produced worldwide, but release carbon back into the air when they rot or are burned.

Forests also provide food and livelihoods, and are an essential habitat for wildlife.

Better conservation, restoration and management of natural areas, such as parks, forests and wildernesses, is seen as key for nations to meet targets to reduce planet-heating emissions and reverse the loss of plant and animal species.

Global annual spending to protect and restore nature on land needs to triple this decade to about $350 billion, a UN report said in May, urging a shift in mindset among financiers, businesses and governments.

Presently, only about 5% of total climate finance goes to adapting to a warmer planet, with most of that coming from public funds, South Pole officials said.

"The fund really targets the 'missing middle' where there is currently no commercial financing," said Urs Dieterich, a fund manager at South Pole and managing director of the LRF.

The fund will provide cheap loans and technical assistance to small businesses that work with smallholders in vulnerable landscapes – such as cocoa or coffee growers and rattan harvesters – and help them access better farming inputs, such as drought-resistant seeds, as well as training and finance.

Repaid loans will be re-invested in other small businesses working on climate adaptation.

Projects can apply online for funding or approach the LRF directly, and will be assessed for their climate change exposure and adaptation plans. Their progress will be tracked by local staff and published in annual reports, fund officials said.

"There has never been a more critical time for the private sector to step up and help close the investment gap needed for effective climate adaptation," Andrea d'Avack, chief sustainability officer at Chanel, said in a statement.

The LRF offers an opportunity to "explore different approaches that could help advance changes in our own supply chain and business practices", d'Avack added.



Pharrell Williams Teams with Nigo for Vuitton Show at the Louvre

A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
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Pharrell Williams Teams with Nigo for Vuitton Show at the Louvre

A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.
Models strode around the set to marching music, parading chunky wool suits, short bomber jackets, leather bermudas and coats in pastels, autumn tones and psychedelic renditions of the brand's signature logo patterns. There were colorful Speedy bags, lobster-claw charms, pearl embellishments, thick jewelry and utility pockets in suede leather. For this collection, Williams, who is also famous as a musician, teamed up with his longtime collaborator, Japanese fashion designer Nigo, currently creative director of another LVMH-owned label, Kenzo.
The pair have been active in street culture for decades, founding the label Billionaire Boys Club in 2003 and playing a role in streetwear's rise to prominence, blending music with fashion.
In the front row, LVMH CEO Bernard Arnault, who attended US President Donald Trump's inauguration on Monday, sat between his wife, Helene Mercier, and NBA basketball player Victor Wembanyama, tapping his foot to the music.
Paris men's Fashion Week runs through Jan. 26 and is followed by Haute Couture shows.
Globally, high-end labels are grappling with a rare slowdown in appetite for fashion and accessories, with the key Chinese market a particular source of concern, while hopes are pinned on the US market for growth this year.