Fashion Label Chanel Invests $25 Million in New Climate Adaptation Fund

Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
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Fashion Label Chanel Invests $25 Million in New Climate Adaptation Fund

Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)
Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects. (Getty Images)

French fashion house Chanel is backing a new climate adaptation fund that aims to raise $100 million by 2025 to invest in projects to promote sustainable agriculture, protect forests and support small-scale farmers in developing countries.

The Landscape Resilience Fund (LRF) was developed by green group WWF and Swiss-based social enterprise South Pole and is starting with $25 million from luxury brand Chanel and $1.3 million from the Global Environment Facility.

An independent nonprofit, the LRF aims to attract a further five to 10 additional investors to help finance small businesses and projects that foster climate-resilient agriculture and forestry practices, and protect natural systems.

Martin Stadelmann, a senior director at South Pole, which will manage the LRF, said it was a pioneering way for a major multinational company to invest in adaptation to climate change.

"As (with) other companies, some of their supply chains are under threat because of climate change," he told the Thomson Reuters Foundation.

One million animal and plant species are at risk of extinction due to humankind's relentless pursuit of economic growth, scientists warned in a 2019 landmark report on the devastating impact of modern civilization on the natural world.

Environmentalists largely blame production of commodities like palm oil, beef and minerals for destruction of forests, as they are cleared for plantations, ranches, farms and mines.

Cutting down forests has major implications for global goals to curb climate change, as trees absorb about a third of the planet-warming emissions produced worldwide, but release carbon back into the air when they rot or are burned.

Forests also provide food and livelihoods, and are an essential habitat for wildlife.

Better conservation, restoration and management of natural areas, such as parks, forests and wildernesses, is seen as key for nations to meet targets to reduce planet-heating emissions and reverse the loss of plant and animal species.

Global annual spending to protect and restore nature on land needs to triple this decade to about $350 billion, a UN report said in May, urging a shift in mindset among financiers, businesses and governments.

Presently, only about 5% of total climate finance goes to adapting to a warmer planet, with most of that coming from public funds, South Pole officials said.

"The fund really targets the 'missing middle' where there is currently no commercial financing," said Urs Dieterich, a fund manager at South Pole and managing director of the LRF.

The fund will provide cheap loans and technical assistance to small businesses that work with smallholders in vulnerable landscapes – such as cocoa or coffee growers and rattan harvesters – and help them access better farming inputs, such as drought-resistant seeds, as well as training and finance.

Repaid loans will be re-invested in other small businesses working on climate adaptation.

Projects can apply online for funding or approach the LRF directly, and will be assessed for their climate change exposure and adaptation plans. Their progress will be tracked by local staff and published in annual reports, fund officials said.

"There has never been a more critical time for the private sector to step up and help close the investment gap needed for effective climate adaptation," Andrea d'Avack, chief sustainability officer at Chanel, said in a statement.

The LRF offers an opportunity to "explore different approaches that could help advance changes in our own supply chain and business practices", d'Avack added.



Pharrell Pursues Paris Landmark Takeovers with Louvre Show

Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
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Pharrell Pursues Paris Landmark Takeovers with Louvre Show

Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP

Paris Men's Fashion Week kicks off Tuesday, headlined by Pharrell Williams' highly anticipated new show for Louis Vuitton which is set to take over the Louvre in the evening.
Transforming the French capital's most famous museum continues his tradition of using major landmarks as backdrops for his clothes since he began as creative director in 2023, AFP said.
For his debut show, the LVMH-owned brand used the Pont Neuf, the oldest bridge in the capital, as a giant runway, even painting its paving stones gold.
A historic theme park, the Jardin d'Acclimatation, hosted Pharrell's show last January while in June he sent models down a lawn catwalk built on the rooftop of the modernist headquarters of UN agency UNESCO.
The Louvre's iconic architecture has been used several times in the past by Vuitton's Nicolas Ghesquiere, artistic director of women's collections, most recently in October.
Pharrell's fifth collection for the Autumn-Winter 2025-2026 season is expected to once again draw a star-studded crowd from the worlds of rap, cinema, and sports.
Brand ambassadors include American basketball player LeBron James, French basketball sensation Victor Wembanyama, and Olympic swimming star Leon Marchand.
South Korean star J-Hope of K-pop group BTS, currently in Paris, shared his invitation on social media: a metallic card bearing his name in a leather pouch.
After delivering an ode to multiculturalism during his last show in June, Pharrell Williams might be tempted to send a political message a day after the inauguration of Donald Trump as US president, some observers believe.
'Workwear'
The opening day of Men's Fashion Week, which runs until Sunday, will also feature an afternoon show by Japanese brand Auralee, making its third Paris appearance.
Founded in 2015 by Ryota Iwai, the label stands out for its simple, functional design.
In terms of looks, experts say the aesthetic dominance of streetwear is fading, with designers increasingly focused on "casual tailoring", emphasizing suits and structured pieces with a relaxed twist.
A major trend from the spring-summer 2025 collections was dubbed "workwear", featuring trench coats, Barbour-style jackets, duffle coats and loafers.
"There’s a classic, slightly dandy but chic, elegant, and casual silhouette emerging," Alice Feillard, men’s buying director at luxury Paris emporium Galeries Lafayette, told AFP.
Brown colors have dominated for two seasons, and insiders expect them to remain a key shade at the end of the year.
A number of top labels are luring new designers or looking for fresh inspiration in the increasingly tough luxury market.
Lanvin is set to return after a two-year hiatus, presenting Peter Copping’s debut collection as the artistic director of France’s oldest couture house.
After completing his first show in September, Valentino’s new artistic director, Alessandro Michele, will return for haute couture week, which follows immediately after the menswear week.
One of the most anticipated shows will be on Sunday by in-vogue French designer Simon Porte Jacquemus, whose Jacquemus brand is making its return to the official calendar after a five-year absence.
Notably absences include Givenchy, whose new chief designer Sarah Burton has reserved her first collection for the women’s Fashion Week in March, as well as Loewe, whose artistic director Jonathan Anderson is rumored to be on the way out.
Hedi Slimane left his role as artistic director at Celine in October, John Galliano quit Maison Margiela in December, and Chanel unveiled their new creative director, Matthieu Blazy, only a month ago.