Softbank Vision Fund: The Pandemic Catalyzed Tech Adoption

Saleh Romeih to Asharq Al-Awsat: The World Is Witnessing an AI Revolution

 SoftBank Vision Fund Managing Partner Saleh Romeih says the Saudi Public Investment Fund (PIF) and Emirati Mubadala shared our belief in the AI revolution.
SoftBank Vision Fund Managing Partner Saleh Romeih says the Saudi Public Investment Fund (PIF) and Emirati Mubadala shared our belief in the AI revolution.
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Softbank Vision Fund: The Pandemic Catalyzed Tech Adoption

 SoftBank Vision Fund Managing Partner Saleh Romeih says the Saudi Public Investment Fund (PIF) and Emirati Mubadala shared our belief in the AI revolution.
SoftBank Vision Fund Managing Partner Saleh Romeih says the Saudi Public Investment Fund (PIF) and Emirati Mubadala shared our belief in the AI revolution.

Last month, Softbank made headlines around the world after it reported a whopping $45.8 billion net profit for the fiscal year that ended in March, largely driven by gains in its Vision Fund.

The annual profit was not only the highest of any Japanese company ever and a stark reversal from the 962 billion yen ($8.7 billion) loss registered during the previous fiscal year, it was also logged during a difficult pandemic year.

AI revolution

Commenting on the historic gains, SoftBank Vision Fund Managing Partner Saleh Romeih tells Asharq Al-Awsat that “the restrictions imposed by the Covid-19 crisis and ensuing policies have catalyzed tech adoption by consumers and enterprises”. He adds that “this validates our central thesis that we are in the midst of an AI/tech revolution which will shape the world dramatically”.

“This has disproportionately benefited sectors where we continue to invest: e-commerce, education, enterprise software, entertainment, food delivery, and health care, among others”, Romeih points out.

Talking about this year’s performance, Romeih explains that it has been primarily driven by the “gains in our public investments, which have unlocked significant value”. He adds that “investors continue to be receptive to our market-leading companies when they go public, evidenced by our strong IPO pipeline last quarter: Auto1, Qualtrics and most significantly Coupang went public”.

Private companies have also continued to attract capital from third-party investors, remarks Romeih, as “Cruise, Fanatics, Gopuff have all raised new rounds at significant uplifts”.

Democratizing finance

SoftBank’s Vision Fund has become a major player in fintech venture capital, with massive investments in companies like Zeta and Klarna announced in the past few days alone.

“We believe in the democratization of finance through innovations in tech”, explains Romeih.

“The user experience, reduction in costs and friction, and easier access are all themes that we believe will shape the future of the insurance, lending and brokerage sectors”.

He continues: “Fintech continues to disrupt every segment of financial services from lending (Creditas, Klarna, OakNorth), to payments (VN Life), to insurance (Policybazaar, ZhongAn) to investing (eToro). We invest across the full stack”.

That said, Romeih remarks that outside the pure fintech plays, “there’s also a huge opportunity to embed financial technology within platform businesses. Coupang, Rappi, and Grab for example have all embedded financial services offers within their SuperApp platforms".

A High-risk investment strategy?

Despite its visionary investment strategy, some Softbank critics consider it extremely high risk, citing high-profile failures like WeWork and Greensill Capital as cases in point.

Romeih, however, does not agree. He says that as a late-stage growth investor, “our portfolio is made up of companies with proven business models, dominant market positions and most have a clear pathway to profitability".

He adds that the overall portfolio of Vision Fund 1 and Vision Fund 2 is now 140+ companies, and considers it a reality of investing that not all these companies will succeed. “What is important is that we learn the lessons and continually adjust our investment approach”.

To those who label the Japanese investment giant as a “Billionaires’ factory” that gives founders the capacity to build immense personal wealth, Romeih says: “No, founders are generally only able to monetize gains following a successful IPO, at a value assigned by the public markets”.

He continues: “Our role is to provide sufficient support and capital to see them through the growth phases to becoming a fully-fledged public company”.

“We implement strong governance oversight on founder voting rights and board compositions to ensure the long-term interests of the founder, the company, and us as investors, are aligned”, Romeih adds.

A shared vision

Softbank Vision Fund and Saudi Arabia share a “long-term strategic partnership that spans multiple fronts beyond just delivering returns on the capital bestowed upon us”, notes Romeih.

He explains that the Vision Fund came into existence “because the Saudi Public Investment Fund (PIF) and Emirati Mubadala shared our belief in the AI revolution, and we wanted to invest ahead of it”.

Moreover, the partnership "falls within the principles of Vision 2030, to support the Saudi’s economic diversification away from hydrocarbons, support knowledge transfer and domestic job creation, and provide direct access to cutting-edge technologies around the world”.

Softbank Vision Fund has introduced over 30 companies to the region in the past four years, many of these are now fully operational and serving communities all over the Middle East, explains Romeih.

He adds that “we are actively considering multiple direct investments in the region, and will hopefully be able to share some exciting developments shortly”.

While Romeih admits that Covid-19 has “naturally slowed this process”, there was continued progress in the background, and specifically in Saudi.

Additionally, “we are planning to introduce many more companies in the next 12 months to the kingdom from SVF 1 and SVF 2 when borders reopen”, he confirms.

He notes that Klook has recently announced a partnership with Seera Group and the Saudi Tourism Authority, to promote international tourism in the kingdom.

“Automation Anywhere” has signed MoUs with Civil IT initiatives to form SaaS partnerships with a local provider, while “Saudi Aramco Ventures" recently announced its investment in “Energy Vault”.



Moody’s Establishes Regional HQ in Riyadh, Deepening Presence in Region

(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
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Moody’s Establishes Regional HQ in Riyadh, Deepening Presence in Region

(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)
(FILES) Signage for Moody's Corporation is displayed at their headquarters at 7 World Trade Center on March 18, 2025 in New York City. (Photo by ANGELA WEISS / AFP)

Moody’s Corporation announced that it has established its regional headquarters in Riyadh, reflecting ongoing commitment to support the development of the Kingdom’s capital markets and economy.

“This investment aligns to the Kingdom's Vision 2030 initiative and underscores its dynamism and growth,” Moody’s said in a statement this week.

The new regional headquarters marks an expansion of Moody’s presence in Saudi Arabia, where the company first opened an office in 2018, and reflects its longstanding commitment to the Middle East.

“The headquarters will strengthen Moody’s engagement with Saudi institutions and enable broader access to Moody’s decision grade data, analytics and insights,” said the statement.

“Our decision to establish a regional headquarters in Riyadh reflects our confidence in Saudi Arabia’s strong economic momentum, as well as our commitment to helping domestic and international investors unlock opportunities with our expertise and insights,” said President and Chief Executive Officer of Moody’s Rob Fauber.

“We are well positioned to provide the analytical capabilities and market intelligence that investors and institutions need to navigate evolving markets across the Middle East,” the statement quoted him as saying.

Mahmoud Totonji will lead the regional headquarters as General Manager.


Saudi Arabia Launches First Endowment Fund for Environmental, Water and Agricultural Sustainability

The launch of the Namaa Endowment Fund (Asharq Al-Awsat)
The launch of the Namaa Endowment Fund (Asharq Al-Awsat)
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Saudi Arabia Launches First Endowment Fund for Environmental, Water and Agricultural Sustainability

The launch of the Namaa Endowment Fund (Asharq Al-Awsat)
The launch of the Namaa Endowment Fund (Asharq Al-Awsat)

Saudi Arabia has launched its first endowment fund dedicated to advancing environmental, water and agricultural sustainability, reinforcing efforts to strengthen the Kingdom’s non-profit sector and long-term development.

Minister of Environment, Water and Agriculture Eng. Abdulrahman Al-Fadhli on Tuesday inaugurated the Namaa Endowment Fund at the ministry’s headquarters, in the presence of senior officials and stakeholders.

The fund is designed to support economic and social development goals, address community needs, increase the non-profit sector’s contribution to GDP, and promote sustainable management of environmental, water and agricultural resources.

Al-Fadhli said the fund represents a new model of institutional endowment work and a practical mechanism to expand developmental impact while ensuring the sustainability of non-profit initiatives.

Developed in partnership with the General Authority for Awqaf, the fund aims to build assets commensurate with its ambitions, enabling higher returns and a wider impact over the long term.

It will pursue carefully structured investments that balance financial performance with developmental outcomes, with the potential to own or benefit from real estate assets that can be used by non-profit organizations.

Encouraging Private-Sector Participation

Al-Fadhli added that the ministry, in cooperation with the General Authority for Awqaf, the Capital Market Authority and AlAhli Capital, will support the fund and encourage contributions from the private sector, business leaders and the wider public.

Contributions will be made through a licensed digital platform under strict financial governance. He called on all segments of society to contribute in support of sustainable development across the environment, water and agriculture sectors.

Namaa will finance endowment initiatives within the ministry’s ecosystem, including the non-profit institutions Reef, Morooj and Saqaya. Its focus areas include water provision and conservation, afforestation, biodiversity protection, vegetation cover, the circular economy, sustainable agriculture and irrigation, and reducing food loss and waste.

Emad Alkharashi, Governor of the General Authority for Awqaf, announced an initial contribution of SAR100 million, describing it as a foundation for a sustainable endowment model.

He said the fund combines the legacy of endowments with modern investment practices to protect natural resources, strengthen food security and ensure lasting developmental impact.

Alkharashi added that the partnership with the ministry maximizes results and positions the fund as a model for directing endowments toward high-impact, long-term priorities through a transparent, well-governed institutional framework.


Makkah Gears Up for Ramadan with Tourism Drive, Record Hospitality Growth  

Tourism Minister Ahmed Al-Khateeb and other officials during his inspection tour on Tuesday. (Asharq Al-Awsat)
Tourism Minister Ahmed Al-Khateeb and other officials during his inspection tour on Tuesday. (Asharq Al-Awsat)
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Makkah Gears Up for Ramadan with Tourism Drive, Record Hospitality Growth  

Tourism Minister Ahmed Al-Khateeb and other officials during his inspection tour on Tuesday. (Asharq Al-Awsat)
Tourism Minister Ahmed Al-Khateeb and other officials during his inspection tour on Tuesday. (Asharq Al-Awsat)

Saudi Arabia’s Ministry of Tourism has raised the readiness of Makkah’s hospitality sector to its highest level ahead of the holy month of Ramadan, stressing that serving pilgrims and visitors remains a top national priority.

Makkah is preparing to receive worshippers and visitors amid a marked expansion in hospitality capacity. The city now has more than 2,200 licensed accommodation facilities, reflecting growth of 35 percent over the past year. The number of licensed hotel rooms has exceeded 380,000, up 25 percent, while total domestic and inbound tourism spending is projected to surpass SAR 143 billion ($38.1 billion) in 2025.

The wider Makkah region recorded unprecedented performance indicators last year, both in visitor numbers and tourism spending, underscoring sustained growth and operational readiness.

Total domestic and international visitors exceeded 50 million, marking a 14 percent increase compared with 2024.

Tourism Minister Ahmed Al-Khateeb announced the figures during an annual inspection tour on Tuesday, stressing that the indicators reflect a major expansion in accommodation capacity and record growth in visitor numbers.

The tour included inspections of temporary lodging facilities designated for pilgrims, part of a proactive plan to increase capacity during peak seasons, alongside early preparations for the upcoming Hajj.

Vision 2030 targets surpassed

Official data has shown that Saudi Arabia has exceeded its Vision 2030 targets for the Umrah. The number of pilgrims arriving from abroad rose from 8.5 million in 2019 to more than 18 million in 2025, surpassing the original goal of 15 million by 2030.

A number of hotels surrounding the Grand Mosque in Makkah. (General Authority for Awqaf)

Service quality indicators improved as well, with pilgrim satisfaction reaching 94 percent, exceeding Vision 2030 benchmarks.

Workforce development kept pace with demand, as the number of licensed tour guides rose to more than 980, a 23 percent increase.

Masar Mall project

Al-Khateeb announced a joint financing agreement between the Tourism Development Fund and the Arab National Bank with Hamat Holding to support the Masar Mall project. The development carries a total cost of SAR 936 million (about $250 million).

The project is expected to become the largest shopping center in Makkah with the capacity to accommodate around 20 million visitors annually.

Its location near the Haramain High-Speed Railway station and a direct pedestrian link to the Grand Mosque are expected to strengthen the city’s commercial and tourism infrastructure.

Jeddah: Gateway to pilgrims

Meanwhile, Jeddah continues to consolidate its position as a complementary destination to Makkah and a primary gateway for pilgrims, while also expanding its role as a coastal tourism hub.

The city welcomed more than 13 million domestic and international visitors in 2025, a 10 percent increase from 2024. Tourism spending reached SAR 28 billion ($7.47 billion), up 6 percent year on year.

Jeddah’s hospitality sector also expanded, with more than 500 licensed facilities and over 33,000 licensed rooms.

The city is currently developing 46 tourism projects valued at SAR 21 billion ($5.6 billion) and expected to add more than 11,000 hotel rooms and further strengthen its tourism infrastructure and economic value.