Google-backed Planet Labs to Go Public in $2.8 bln SPAC Deal

This photo taken on August 23, 2018 shows the Google logo on display at the Smart China Expo at Chongqing International Expo Center in southwest China's Chongqing. (Photo by STR / AFP) / China OUT (Photo credit should read STR/AFP/Getty Images) | STR/AFP/Getty Images
This photo taken on August 23, 2018 shows the Google logo on display at the Smart China Expo at Chongqing International Expo Center in southwest China's Chongqing. (Photo by STR / AFP) / China OUT (Photo credit should read STR/AFP/Getty Images) | STR/AFP/Getty Images
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Google-backed Planet Labs to Go Public in $2.8 bln SPAC Deal

This photo taken on August 23, 2018 shows the Google logo on display at the Smart China Expo at Chongqing International Expo Center in southwest China's Chongqing. (Photo by STR / AFP) / China OUT (Photo credit should read STR/AFP/Getty Images) | STR/AFP/Getty Images
This photo taken on August 23, 2018 shows the Google logo on display at the Smart China Expo at Chongqing International Expo Center in southwest China's Chongqing. (Photo by STR / AFP) / China OUT (Photo credit should read STR/AFP/Getty Images) | STR/AFP/Getty Images

Earth data and analytics company Planet Labs Inc, which is backed by Alphabet Inc's Google, will go public through a merger with a blank-check company in a deal valued at $2.8 billion, the companies said on Wednesday.

Planet Labs will merge with dMY Technology Group Inc IV and list on the New York Stock Exchange, according to Reuters.

The company, which generates revenue mainly through a subscription-based model, said its services are used by over 600 customers in 65 countries. It generated over $100 million in revenue in the financial year ended Jan. 31.

Planet Labs will invest proceeds from the deal to speed up growth, including expansion into existing and new markets and offer new products, it said.

Participants in the $200 million PIPE (private investment in public equity) round included BlackRock, Koch Strategic Platforms, Google and Salesforce.com Chief Executive Officer March Benioff's investment fund TIME Ventures.

Special purpose acquisition companies (SPACs) such as dMY raise money through their IPOs to buy a private companies and take them public, typically within two years of listing. DMY raised $345 million in its IPO in March.

Goldman Sachs & Co was Planet Labs' financial adviser, while Morgan Stanley & Co and Needham & Co advised dMY IV on the deal, which is expected to be completed later this year.



Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.