Boohoo Partners with Kuwait's Alshaya to Grow Debenhams in Middle East

Boohoo has formed a partnership with Alshaya Group to build its Debenhams brand in the Middle East region. (Reuters)
Boohoo has formed a partnership with Alshaya Group to build its Debenhams brand in the Middle East region. (Reuters)
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Boohoo Partners with Kuwait's Alshaya to Grow Debenhams in Middle East

Boohoo has formed a partnership with Alshaya Group to build its Debenhams brand in the Middle East region. (Reuters)
Boohoo has formed a partnership with Alshaya Group to build its Debenhams brand in the Middle East region. (Reuters)

British online fashion retailer Boohoo has formed a partnership with Kuwait-based Alshaya Group to build its Debenhams brand in the Middle East region, it said on Wednesday.

Boohoo, which sells clothing, shoes, accessories and beauty products aimed at 16 to 40-year olds, purchased the Debenhams brand out of administration for 55 million pounds ($76 million) in January.

It said Alshaya, a franchise operator which runs Debenhams stores in shopping malls, will have exclusive rights to operate the stores and a local e-commerce platform in Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain, Egypt, Oman and Qatar.

Boohoo says it seeks to work with strategic wholesale partners in key regions to extend its reach. The Alshaya partnership will see Boohoo brands in Debenhams stores from the fourth quarter of 2021 and on a new local online platform across the Middle East from early 2022.

“The Debenhams brand has been popular in the region for a number of years so this is a great opportunity to build on the existing brand awareness, while expanding the product ranges and brands available to customers,” said Boohoo Chief Executive John Lyttle.

“It also offers a new route to market for brands within the boohoo group, raising their profile in a growing new market.”

Shares in Boohoo, down 15% so far this year, closed Tuesday at 291.4 pence, valuing the business at 3.7 billion pounds.

Last month Boohoo showed it had weathered negative publicity over its supply chain failings, reporting a 32% rise in first quarter sales, benefiting from rising demand as lockdown restrictions eased.



Met Gala: Fashion's Biggest Night of the Year is Here. Here's How to Watch and Follow Along

This combination of photos show Anna Wintour, from top left, Pharrell Williams, Lewis Hamilton, Colman Domingo, from bottom left, A$AP Rocky, who will serve as co-chairs, and LeBron James, who will serve as honorary chair for the 2025 Met Gala. (AP Photo)
This combination of photos show Anna Wintour, from top left, Pharrell Williams, Lewis Hamilton, Colman Domingo, from bottom left, A$AP Rocky, who will serve as co-chairs, and LeBron James, who will serve as honorary chair for the 2025 Met Gala. (AP Photo)
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Met Gala: Fashion's Biggest Night of the Year is Here. Here's How to Watch and Follow Along

This combination of photos show Anna Wintour, from top left, Pharrell Williams, Lewis Hamilton, Colman Domingo, from bottom left, A$AP Rocky, who will serve as co-chairs, and LeBron James, who will serve as honorary chair for the 2025 Met Gala. (AP Photo)
This combination of photos show Anna Wintour, from top left, Pharrell Williams, Lewis Hamilton, Colman Domingo, from bottom left, A$AP Rocky, who will serve as co-chairs, and LeBron James, who will serve as honorary chair for the 2025 Met Gala. (AP Photo)

Pharrell Williams has high hopes for the Met Gala, the first to focus exclusively on Black designers, and the first in more than 20 years to have a menswear theme.

“I want it to feel like the most epic night of power, a reflection of Black resiliency in a world that continues to be colonized, by which I mean policies and legislation that are nothing short of that,” he recently told Vogue.

“It's our turn.”

Indeed. And welcome to the first Monday in May.

How to watch the 2025 Met Gala

Vogue will livestream the gala starting at 6 p.m. Eastern on Vogue.com, its YouTube channel and across its other digital platforms. Teyana Taylor, La La Anthony and Ego Nwodim will host the stream. Emma Chamberlain will also do interviews on the carpet, The Associated Press said.

The Associated Press will livestream celebrity departures from the Mark Hotel beginning at 5 p.m. Eastern and will stream the gala carpet on delay beginning at 6:30 p.m. The feeds will be available on YouTube and APNews.com.

E! will begin live coverage at 6 p.m. on TV. The livestream will be available on Peacock, E! Online and YouTube, along with the network's other social media feeds.

Who’s hosting the 2025 Met Gala?

This year, the fundraising gala at the Metropolitan Museum of Art is hosted by a group of Black male celebrities, including Williams, the musical artist and Louis Vuitton menswear director, and Lewis Hamilton, Colman Domingo, and A$AP Rocky, with NBA superstar LeBron James as honorary chair. They're joined by Vogue's Anna Wintour, the mastermind behind the gala, considered the year's biggest and starriest party.

Also guaranteed to show up is a second tier of hosts from a variety of worlds: athletes Simone Biles and husband Jonathan Owens; Angel Reese and Sha’Carri Richardson; filmmakers Spike Lee, Tonya Lewis Lee and Regina King; actors Ayo Edebiri, Audra McDonald and Jeremy Pope; musicians Doechii, Usher, Tyla, Janelle Monáe and André 3000; author Chimamanda Ngozi Adichie; artists Jordan Casteel, Rashid Johnson and Kara Walker; playwrights Jeremy O. Harris and Branden Jacobs-Jenkins; and fashion figures Grace Wales Bonner, Edward Enninful, Dapper Dan and Olivier Rousteing.

The gala raises the bulk of the curation budget for the museum’s Costume Institute.

This year's Met Gala dress code is...

It's more like a firm suggestion. From Wintour. This year, it's about tailoring and suiting as interpreted through the history and meaning of Black dandyism across the Atlantic diaspora. The theme is inspired by the annual spring exhibition, which this year is based in large part on “Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity,” a book written by Monica L. Miller. She is guest curator of the exhibit.

“Historical manifestations of dandyism range from absolute precision in dress and tailoring to flamboyance and fabulousness in dress and style,” Miller writes in the exhibit catalog. “Whether a dandy is subtle or spectacular, we recognize and respect the deliberateness of the dress, the self-conscious display, the reach for tailored perfection, and the sometimes subversive self-expression.”

How the dress code goes, in terms of taste and style, is anyone's guess. Wintour has a hand in virtually all things gala, so the presumption is things can't go too far off the rails. She recently knocked down the rumor that she approves all looks, telling “Good Morning America” she'll weigh in if asked.

The exhibit, “Superfine: Tailoring Black Style,” draws on other sources beyond Miller's book. It's organized into 12 sections. Each symbolizes a characteristic of dandy style as defined by Zora Neale Hurston in her 1934 essay, “Characteristics of Negro Expression.”

Among them: ownership, presence, distinction, disguise, freedom, respectability and heritage. Presumably, for gala guests who do deep-dive research (or have stylists to do it), some of these factors will play out on the museum steps that serve as the event's red carpet.

Who else is going to show up?

The guest list amounts to about 450 high-profile people from tech, sports, art, entertainment and more. The mix, Williams said, is a must.

“It’s so important to me to have successful Black and brown people of every stripe in the room: not just athletes and actors and actresses, entertainers, but also authors, architects, folks from the fintech world," he told Vogue. “We’ve got to invest in each other. We’ve got to connect with each other, because it’s going to take everybody to coalesce the force of Black and brown genius into one strong, reliable force.”