Uniqlo Owner Trims Full-year Profit Forecast on COVID-19 Impact

TOKYO, July 15 (Reuters) - Japan's Fast Retailing (9983.T), owner of clothing brand Uniqlo, trimmed its profit outlook for the year, saying additional government restrictions in Japan and other markets to contain fresh COVID-19 infections slowed customer traffic to stores.
TOKYO, July 15 (Reuters) - Japan's Fast Retailing (9983.T), owner of clothing brand Uniqlo, trimmed its profit outlook for the year, saying additional government restrictions in Japan and other markets to contain fresh COVID-19 infections slowed customer traffic to stores.
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Uniqlo Owner Trims Full-year Profit Forecast on COVID-19 Impact

TOKYO, July 15 (Reuters) - Japan's Fast Retailing (9983.T), owner of clothing brand Uniqlo, trimmed its profit outlook for the year, saying additional government restrictions in Japan and other markets to contain fresh COVID-19 infections slowed customer traffic to stores.
TOKYO, July 15 (Reuters) - Japan's Fast Retailing (9983.T), owner of clothing brand Uniqlo, trimmed its profit outlook for the year, saying additional government restrictions in Japan and other markets to contain fresh COVID-19 infections slowed customer traffic to stores.

Japan's Fast Retailing, owner of clothing brand Uniqlo, trimmed its profit outlook for the year, saying additional government restrictions in Japan and other markets to contain fresh COVID-19 infections slowed customer traffic to stores.

Last week, Japan, where the company operates some 800 Uniqlo stores, declared a fourth coronavirus state of emergency in Tokyo, just two weeks before the Olympic Games are due to begin.

Fast Retailing on Thursday said it now expects operating profit for the fiscal year ending August to rise 64% year-over-year to 245 billion yen ($2.23 billion), versus a previous estimate of 255 billion yen.

Profit rose to 227.9 billion yen in the nine months ended May from 134.4 billion yen in the year-earlier period that was hit hard by the coronavirus crisis.

The company has been among the more resilient retailers during the COVID-19 pandemic, as Uniqlo's focus on China and Japan helped it escape the worst of the downturn in the United States and Europe, reported Reuters.

But the company had to deal with crises in Myanmar and China that upset supply lines and created reputational challenges.

Earlier this year, it was forced to halt operations at some partner facilities in Myanmar, where a military coup has led to social unrest.

In China, the company and other foreign brands are facing customer backlash over criticisms of alleged human rights abuses in Xinjiang province. Fast Retailing operates about 800 Uniqlo stores on the mainland.

Chief executive Tadashi Yanai has declined to comment on Xinjiang issues, saying his company remains politically neutral.

The company lost an appeal with United States Customs in May after a clothing shipment was impounded because of suspected violations of a ban on Xinjiang cotton.

Earlier this month, a media report said Fast Retailing was among four retailers being investigated by French prosecutors for suspected concealing of human rights abuses in China. The company said there was no forced labour in our supply chain.



Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike's New CEO Plans to Go Back to Basics in Brand Overhaul Effort

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.

The company said on Thursday it was expecting third-quarter revenue to drop to low double digits after the embattled sportswear seller's quarterly results beat market estimates.

Hill, in his first public address as CEO on the post-earnings call, said Nike had "lost its obsession with sport" and vowed to put it back on track by refocusing on sport and selling more items at premium prices, Reuters reported.

"The recovery is going to be a multi-year process, but he(Hill) seems to be going back to the roots, back to Nike being Nike," said John Nagle, chief investment officer at Kavar Capital Partners, which owns Nike shares.

"(Hill plans to shift focus) away from some of the streetwear and fashion that had taken over the brand, the heavy discounting and the neglect of retailers. Just taking it back to what worked," Nagle said.

Hill, who was with Nike for more than three decades, returned as CEO in October to revive demand at the firm that has been struggling with strategy missteps that soured its relations with retailers such as Foot Locker.

Earlier this month, Foot Locker CEO Mary Dillon said Hill was "taking the right actions for the brand" and the retailer was "working closely" with Nike to emphasize newer sportswear styles, including Vomero and Air DT Max.

"(The retailers) they want us to get back to being Nike, and they want us to have the unrelenting flow of innovative products... and they want us to get back to delivering bold brand statements that help drive traffic," Hill said.

The company's market share dwindled as rival brands, including Roger Federer-backed On and Deckers' Hoka , lured consumers with fresher and more innovative styles.

Hill also highlighted that a lack of newness led Nike to become too promotional and said he plans to shift to selling more at full price on its website and app.

"With another half year of franchise management coupled with investment to reinvigorate the brand, we believe the next four quarters could be the worst of the margin erosion and earnings per share reductions," Barclays analyst Adrienne Yih said.

At least seven brokerages cut price targets on the stock with some analysts pointing to the lack of a clear timeline for Nike to return to growth.

Shares of Nike, which have lost about half of its value in the last three years, were down nearly about 2% in early trading on Friday.

Nike's forward price-to-earnings ratio for the next 12 months, a benchmark for valuing stocks, was 27.53, compared with 33.47 for Deckers and 32.32 for Adidas.

"A rudderless ship now has a rudder, and a sailor who knows how to drive it," said Eric Clark, portfolio manager at the Rational Dynamic Brands fund that owns Nike shares.