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Saudi Arabia Marks Its Strongest, Most Prominent Participation at Cannes Film Festival

The Saudi pavilion succeeded in confirming the position of Saudi Arabia as an incubator for the Arab film industry during the 74th edition if Cannes Film Festival. Asharq Al-Awsat
The Saudi pavilion succeeded in confirming the position of Saudi Arabia as an incubator for the Arab film industry during the 74th edition if Cannes Film Festival. Asharq Al-Awsat
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Saudi Arabia Marks Its Strongest, Most Prominent Participation at Cannes Film Festival

The Saudi pavilion succeeded in confirming the position of Saudi Arabia as an incubator for the Arab film industry during the 74th edition if Cannes Film Festival. Asharq Al-Awsat
The Saudi pavilion succeeded in confirming the position of Saudi Arabia as an incubator for the Arab film industry during the 74th edition if Cannes Film Festival. Asharq Al-Awsat

As the Cannes Film Festival wraps up its 74th edition on Saturday, many of those following the international event turned their attention to Saudi Arabia, which participated actively and remarkably.

Saudi Arabia participated in the Cannes Film Festival through an integrated Saudi pavilion, with wide participation from a number of government agencies, and the private sector.

The activities were organized upon the directions of Saudi Crown Prince Mohammad bin Salman Abdelaziz, as part of his continuous support for the Kingdom’s cultural sector.

While Saudi Arabia had taken part in the 71st edition, this year was different.

The public sector played a role alongside the private sector, and participated at an unprecedented scale, with the participation of the Film Commission, Ministry of Investment, Royal Commission for AlUla, Red Sea International Film Festival, the MBC channel group, Ithraa, NEOM Company, Nebras Films, Cinewaves films, and Arabian Pictures Group, in addition to a group of filmmakers and other Saudi institutions.

During the festival, the Saudi pavilion also acted as a platform for open dialogue among Saudi and Arab filmmakers and investors with their international counterparts.

The Saudi pavilion succeeded in confirming the position of Saudi Arabia as an incubator for the Arab film industry, and a significant and influential market in the Middle East, where aspirations of investors from around the world meet.

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Gulf States Unveil Efforts to Develop AI Tools to Combat Fake News

Dr. Preslav Nakov (LinkedIn)
Dr. Preslav Nakov (LinkedIn)
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Gulf States Unveil Efforts to Develop AI Tools to Combat Fake News

Dr. Preslav Nakov (LinkedIn)
Dr. Preslav Nakov (LinkedIn)

One of the significant challenges facing researchers in artificial intelligence (AI) development is ensuring objectivity amid the rapid and ever-increasing flow of information online. With numerous tools now available to disseminate diverse data and information, it has become increasingly difficult for audiences to distinguish between truth and propaganda on one hand and between objective journalism and biased framing on the other.
This has underscored the growing importance of technologies designed to analyze, detect, and filter vast amounts of data. These tools aim to curb the spread of misinformation, combat rumors and fake news, and make the internet a safer space for sharing and accessing accurate information.
Fake news is defined as media content created and published with the intent to mislead or manipulate public opinion, often for political, economic, or social purposes. The methods for creating fake news range from simple manipulation of facts to sophisticated techniques like deepfakes, further complicating efforts to identify them.
In Abu Dhabi, Dr. Preslav Nakov, a professor and chair of Natural Language Processing at Mohamed bin Zayed University of Artificial Intelligence, is leading innovative efforts to develop AI technologies, particularly in analyzing the methods used in media to influence public opinion.
Among his most notable contributions is the development of FRAPPE, an interactive tool for global news analysis. FRAPPE provides comprehensive insights into the persuasive and rhetorical techniques employed in news articles, enabling users to gain a deeper understanding of diverse media contexts. According to Nakov, FRAPPE helps users identify how news is framed and presented in different countries, offering a clearer perspective on divergent media narratives.
FRAPPE’s capabilities also extend to analyzing media framing methods. Nakov explains that the tool allows users to compare how different media outlets address specific issues. For instance, one outlet in a particular country might emphasize the economic implications of climate change, while another focuses on its political or social dimensions.
AI is the cornerstone of FRAPPE’s functionality, enabling the tool to analyze complex linguistic patterns that influence readers’ opinions.
In a discussion with Asharq Al-Awsat, Nakov highlighted the tool’s capabilities, noting that AI in FRAPPE is fundamental to analyzing, classifying, and detecting intricate linguistic patterns that shape readers’ perceptions and emotions. He explained that the application uses AI to identify propaganda and persuasion techniques such as insults, fear-based language, bullying, exaggeration, and repetition. The system has been trained to recognize 23 subtle techniques often embedded in real-world media content.
Ensuring objectivity and reducing bias are among the main challenges in developing AI tools like FRAPPE. Nakov explains that FRAPPE focuses on analyzing the language used in articles rather than evaluating their accuracy or political stance.
To date, FRAPPE has analyzed over two million articles on topics such as the Russia-Ukraine war and climate change. The tool currently supports content analysis in 100 languages, with plans to expand its capabilities to additional languages and enhance the accuracy of its analyses, further strengthening its ability to comprehend global media patterns.