Mercedes-Benz Hits Accelerator in E-car Race with Tesla

A battery cell is installed at a Mercedes-Benz EQC electric car in a production line at a plant in Bremen, Germany, January 29, 2020. REUTERS/Fabian Bimmer/File Photo
A battery cell is installed at a Mercedes-Benz EQC electric car in a production line at a plant in Bremen, Germany, January 29, 2020. REUTERS/Fabian Bimmer/File Photo
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Mercedes-Benz Hits Accelerator in E-car Race with Tesla

A battery cell is installed at a Mercedes-Benz EQC electric car in a production line at a plant in Bremen, Germany, January 29, 2020. REUTERS/Fabian Bimmer/File Photo
A battery cell is installed at a Mercedes-Benz EQC electric car in a production line at a plant in Bremen, Germany, January 29, 2020. REUTERS/Fabian Bimmer/File Photo

Mercedes-Benz maker Daimler plans to invest more than 40 billion euros ($47 billion) by 2030 to be ready to take on Tesla in an all-electric car market, but warned the shift in technology would lead to job cuts.

Outlining its strategy for an electric future, the inventor of the modern motor car said on Thursday it would, with partners, build eight battery plants as it ramps up electric vehicle (EV) production.

From 2025, all new vehicle platforms will only make EVs, Reuters quoted the German luxury automaker as saying.

"We really want to go for it ... and be dominantly, if not all electric, by the end of the decade," Chief Executive Ola Källenius told Reuters, adding that spending on traditional combustion-engine technology would be "close to zero" by 2025.

However, Daimler - to be renamed Mercedes-Benz as part of plans to spin off its trucks division later this year – stopped short of giving a hard deadline for ending sales of fossil-fuel cars.

Some carmakers like Geely-owned Volvo Cars have committed to going all electric by 2030, while General Motors Co says it aspires to be fully electric by 2035, as they all try to close the gap to industry leader Tesla.

"We need to move the debate away from when you build the last combustion engine because it's not relevant," Källenius said. "The question is how quickly can you scale up to being close to 100% electric and that's what we're focusing on."

Daimler shares rose as much as 2.5% after the news, which comes just over a week after the European Union proposed an effective ban on the sale of new petrol and diesel cars from 2035 as part of a broad package of measures to combat global warming.

Ahead of the EU's announcement, carmakers had announced a series of major investments in EVs. Earlier this month, Stellantis said it would invest more than 30 billion euros by 2025 on electrifying its line-up.



Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
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Canada Sues Google over Alleged Anticompetitive Practices in Online Ads

FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo
FILE PHOTO: The logo of Google LLC is shown on a building in San Diego, California, US, October 9, 2024. REUTERS/Mike Blake/File Photo

Canada's antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position, The Associated Press said.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process," Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.