Israeli Airlines Launch First Direct Flights to Morocco

An Israeli worker sprays disinfectant on the stairs of an Israir airplane at Ben Gurion airport near Israel’s Tel Aviv, in this file picture taken on June 14, 2020, amid the Covid-19 pandemic. (AFP)
An Israeli worker sprays disinfectant on the stairs of an Israir airplane at Ben Gurion airport near Israel’s Tel Aviv, in this file picture taken on June 14, 2020, amid the Covid-19 pandemic. (AFP)
TT

Israeli Airlines Launch First Direct Flights to Morocco

An Israeli worker sprays disinfectant on the stairs of an Israir airplane at Ben Gurion airport near Israel’s Tel Aviv, in this file picture taken on June 14, 2020, amid the Covid-19 pandemic. (AFP)
An Israeli worker sprays disinfectant on the stairs of an Israir airplane at Ben Gurion airport near Israel’s Tel Aviv, in this file picture taken on June 14, 2020, amid the Covid-19 pandemic. (AFP)

Two Israeli airlines launched their first commercial flights between Israel and Morocco on Sunday, less than a year after the countries officially normalized relations.

Israir's flight departed Tel Aviv for Marrakech with around 100 Israeli tourists, the company said, hours before Israeli national carrier El Al dispatched its first direct flight to the same destination.

Israeli Tourism Minister Yoel Razvozov said the new direct flights would “help advance fruitful tourism, trade and economic cooperation and diplomatic agreements between the two countries.”

Israel and Morocco agreed to normalize relations in late 2020 as part of the US-brokered “Abraham Accords.” Morocco was among four Arab nations, including the United Arab Emirates, Bahrain and Sudan, to establish diplomatic relations with Israel.

As part of the deal, the United States agreed to recognize Morocco’s claim to the long-disputed Western Sahara region.

Many Israeli Jews have lineage that traces back to Morocco, which is still home to a small Jewish community of several thousand.

El Al said in a statement before the departure of its first flight that the company plans to operate five flights per week between Israel and Morocco.

“We hope that now many can know Morocco better, to experience and be excited by this special country that is deeply rooted in Israeli heritage, culture and experience,” said El Al CEO Avigal Sorek.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
TT

Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.