‘Athra’ … A Saudi e-Platform for Translation

Rashad Hassan.
Rashad Hassan.
TT

‘Athra’ … A Saudi e-Platform for Translation

Rashad Hassan.
Rashad Hassan.

“Athra,” is a Saudi e-platform dedicated to translation. It hires translators to translate articles and books under the supervision of senior experts in linguistics and translation.

So far, the e-platform has published over 150 translated books and articles, and plans to show 12 books in this year’s edition of the Riyadh International Book fair.

Rashad Hassan, a Saudi writer and translator who co-founded “Athra” said: “Translators are the cornerstone of this platform overseen by senior translation experts and practitioners. The platform does not only require the translator to translate a book or an article, but it brings him the material, trains and qualifies him, and then helps him translate and overcome the obstacles that he could face during his work.”

The platform recently announced the launch of the second edition of the Athra Project, an interactive translation project that allows translators to translate a book, and distribute it across libraries and e-book stores, as well as take part in fairs and events dedicated to books and translation.

According to Hassan, the Athra Project focuses on book translation, and “involves translators who have majored and practiced translation, and have former experience in this field.” The project consists old, contemporary and children’s books.

The Athra platform has acquired the exclusive translation rights from prominent global publishing and academic institutions, such as the universities of Harvard, Chicago, and Princeton.

“In this project, our main goal is to empower translators, and to enrich the Arabic translated content. The program passes through many phases, and offers translation training courses approved by the US board, along with regular discussion sessions that gather translators partaking in the program. It also reviews and evaluates their works regularly, and edits, proofreads, and finally publishes the translated books and articles,” he said.

The Athra Platform translates and publishes one to three articles each week in all fields of human science, in collaboration with international publishing institutions, explained Hassan. He also noted that 12 translated books on different topics will be displayed at the Riyadh International Book Fair.

“The translation team working with the platform includes 10 translation experts majored in translation. Anyone can translate and publish with Athra, on its official website or by taking part in its book projects. We offer opportunities for all translators, and select those who show the seriousness, enthusiasm, and will to work and learn,” he stated.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.