Saudi Tourism Authority, Alibaba Cloud Sign MoU to Promote the Kingdom as Tourist Destination

Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
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Saudi Tourism Authority, Alibaba Cloud Sign MoU to Promote the Kingdom as Tourist Destination

Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin
Ahmed Al Khateeb, Chairman of the Saudi Commission for Tourism and National Heritage announces the launch of a new tourist visa regime at a dinner at historic Diriyah in Riyadh, Saudi Arabia September 27, 2019. REUTERS/Stephen Kalin

The Saudi Tourism Authority (STA) has signed a memorandum of understanding with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.

The memorandum will create a seamless visitor experience for Chinese tourists traveling to Saudi Arabia.

Alibaba Cloud will help STA promote Saudi Arabia as a tourist destination to travelers in the Chinese market.

“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.

“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic,” Hamidaddin added.

Through the collaboration, Alibaba Cloud will deploy advanced, secure, and reliable cloud services and technologies.



Euro 2024 Tourism to Bring 1$ Billion to Germany, Study Shows 

The words "Welcome to Berlin" can be read shortly before sunrise on a display in the fan zone (Platz der Republik) against the backdrop of the Reichstag and the TV tower in Berlin on Friday, June 14, 2024. (dpa/AP)
The words "Welcome to Berlin" can be read shortly before sunrise on a display in the fan zone (Platz der Republik) against the backdrop of the Reichstag and the TV tower in Berlin on Friday, June 14, 2024. (dpa/AP)
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Euro 2024 Tourism to Bring 1$ Billion to Germany, Study Shows 

The words "Welcome to Berlin" can be read shortly before sunrise on a display in the fan zone (Platz der Republik) against the backdrop of the Reichstag and the TV tower in Berlin on Friday, June 14, 2024. (dpa/AP)
The words "Welcome to Berlin" can be read shortly before sunrise on a display in the fan zone (Platz der Republik) against the backdrop of the Reichstag and the TV tower in Berlin on Friday, June 14, 2024. (dpa/AP)

Germany, the host of Euro 2024, can expect a 1 billion euro ($1.07 billion) boost to its economy thanks to foreign tourists traveling to the country for the soccer games, the ifo institute forecasts.

This corresponds to about 0.1% of economic output in the second quarter of the year, with Germany´s hospitality and food retail sectors set to benefit the most from the games, the country's top economic research institute said.

"However, the effect is only short-lived, so that exports of services due to returning tourists are likely to fall again after the end of the European Championship in the third quarter and remain the same on balance," ifo researcher Gerome Wolf said.

More than an additional 600,000 foreign tourists and 1.5 million additional overnight stays are expected during the Championship, according to the institute's calculations based on the numbers from the FIFA World Cup hosted by Germany in 2006.

The German Economy Ministry also expects a temporary upturn in consumer-facing sectors after very subdued retail sales this year, but not to the same extent as during the 2006 World Cup.

Experts agree that the overall effect of the Euro 2024 on Europe’s largest economy also depends on how the German national team performs in the tournament.

Their match against Scotland will kick off the tournament on Friday evening.