The Saudi Tourism Authority (STA) has signed a memorandum of understanding with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.
The memorandum will create a seamless visitor experience for Chinese tourists traveling to Saudi Arabia.
Alibaba Cloud will help STA promote Saudi Arabia as a tourist destination to travelers in the Chinese market.
“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.
“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic,” Hamidaddin added.
Through the collaboration, Alibaba Cloud will deploy advanced, secure, and reliable cloud services and technologies.