Raducanu Is New Ambassador for Fashion House Dior

US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
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Raducanu Is New Ambassador for Fashion House Dior

US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File

US Open champion Emma Raducanu has been announced as a new ambassador for French luxury fashion house Dior in the latest sign of her rapid elevation to A-list celebrity.

The British teenager, who is also the face of jewelry brand Tiffany and Co, will represent Maria Grazia Chiuri's womenswear collections and Dior's skincare and make-up ranges, reported AFP.

She wore a Dior dress to the premiere of the new James Bond film "No Time To Die" last month, and the 18-year-old told vogue.co.uk: "Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.

"The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice."

Raducanu pulled out of this week's Kremlin Cup in Moscow after losing her first match since the US Open in Indian Wells earlier this month.

She is due to return to action next week at the Transylvania Open in her father's home country of Romania.



Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
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Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)

British online fashion retailer Boohoo said on Friday it would rebrand as Debenhams Group even though opposition from top shareholder Frasers meant the name change for its holding company did not get shareholder approval.

At a general meeting, 62.04% of votes cast supported the official name change, falling short of the required 66% of votes, the company said.

"This general meeting was only related to the technical name change of the ultimate holding company," the company told Reuters in an email.

"While this will now remain the same, the company is absolutely moving forward as Debenhams Group."

Boohoo had announced its rebranding earlier this month.

Frasers, which owns just over 29% of Boohoo shares based on LSEG data, voted against the resolution.

Frasers, majority-owned by British retail tycoon Mike Ashley, in January unsuccessfully tried to oust Boohoo's co-founder from the board, and the companies have been involved in a long-running corporate tussle.

Boohoo, boosted by an online shopping surge during the coronavirus pandemic, has been facing supply chain issues, weak demand and stiff competition from e-commerce firms such as Shein and Temu.

The company has said it sees the Debenhams brand having the potential to achieve multi-billion pound gross merchandise value in the medium term.

In March, Boohoo appointed Phil Ellis, Debenhams' finance director, as its CFO, following the appointment of Dan Finley as the group's CEO late last year.