Raducanu Is New Ambassador for Fashion House Dior

US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
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Raducanu Is New Ambassador for Fashion House Dior

US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File
US Open champion Emma Raducanu attends the 2021 Met Gala. Theo Wargo GETTY IMAGES NORTH AMERICA/AFP/File

US Open champion Emma Raducanu has been announced as a new ambassador for French luxury fashion house Dior in the latest sign of her rapid elevation to A-list celebrity.

The British teenager, who is also the face of jewelry brand Tiffany and Co, will represent Maria Grazia Chiuri's womenswear collections and Dior's skincare and make-up ranges, reported AFP.

She wore a Dior dress to the premiere of the new James Bond film "No Time To Die" last month, and the 18-year-old told vogue.co.uk: "Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.

"The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice."

Raducanu pulled out of this week's Kremlin Cup in Moscow after losing her first match since the US Open in Indian Wells earlier this month.

She is due to return to action next week at the Transylvania Open in her father's home country of Romania.



London Fashion Week: Master Milliner Stephen Jones Wears Many Hats

A hat made from tempered chocolate is seen on display as milliner Stephen Jones presents his Autumn-Winter 2025-2026 collection in his Covent Garden shop during London Fashion Week in London, on February 21, 2025. (AFP)
A hat made from tempered chocolate is seen on display as milliner Stephen Jones presents his Autumn-Winter 2025-2026 collection in his Covent Garden shop during London Fashion Week in London, on February 21, 2025. (AFP)
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London Fashion Week: Master Milliner Stephen Jones Wears Many Hats

A hat made from tempered chocolate is seen on display as milliner Stephen Jones presents his Autumn-Winter 2025-2026 collection in his Covent Garden shop during London Fashion Week in London, on February 21, 2025. (AFP)
A hat made from tempered chocolate is seen on display as milliner Stephen Jones presents his Autumn-Winter 2025-2026 collection in his Covent Garden shop during London Fashion Week in London, on February 21, 2025. (AFP)

In a millinery in central London, fascinated guests Friday tried on hats of different shapes and sizes, leaning in to smell one made of chocolate, and another with an aroma of autumn.

Legendary British hat-maker Stephen Jones explored the senses for his Autumn-Winter 2025 presentation at London Fashion Week, with hats of satin, tartan, crepe and even glass on display.

"I was thinking about how people connected through hats, and so it's about sight, and taste, and touch," Jones, who also designs hats for Dior, told AFP at his studio in Covent Garden.

Feathers floated atop a delicate fascinator, icy beads dangled down from another headband, and Jones described a black satin flatcap with white piping as "assured" and "fun".

"What is fashion about? Is fashion a uniform? Is fashion self-expression? Can fashion be fun? So that's why this collection came about," Jones said.

The center of attraction was a Willy Wonka-esque top hat made of chocolate with a bite-size hole in its crown, which Jones crafted in collaboration with Paris-based patissiere Jana Lai.

Jones has already had an order for the hat from a "lady who wants to wear it for her birthday party," and said the confectionary head covering can be worn by "anyone".

"Not somewhere too hot though," he mused.

From plush berets for Princess Diana to towering headdresses strutted down Dior runways, Jones's hats have served as the crowning glory of celebrities and designers for over four decades.

His work is currently on display in a retrospective at Paris's Palais Galliera called "Stephen Jones, Chapeaux d'Artiste," which brings together some 170 hats spanning his career.

Jones, 67, was born "near Liverpool, in the middle of nowhere".

"So for me, Paris was always such an exciting place," said Jones, who divides his time between London and Paris.

"Paris has always influenced my work," he added, a customary brown beret balancing on his head.

Jones crafted his first hat when he was a student at London's Central Saint Martins out of a cereal box and scraps from his sister's blouse.

That sense of whimsy and innovation never really went away.

"Everything else can be super serious, but fashion and hats need to be about celebrating life," he said. "Especially at the moment."

For the millinery guru, it was "strange" to be taking part in fashion week at a time of global political uncertainty.

"But that's what fashion does. At least you can control how you get dressed in the morning."

Jones has collaborated with designers from Vivienne Westwood and Jean Paul Gaultier to Maison Margiela and Comme des Garcons, all while gracing the heads of A-listers -- including styling Rihanna in an embellished bishop's mitre for the Met Gala in 2018.

"Hats are so popular because it's like a talisman of something. It's a talisman of hope," said Jones.

"People wear jackets and tailoring and shoes... But to show your individuality, maybe a hat is a very good way of doing that."

Despite dressing a roster of fashion royalty, Jones said he still has not made a hat for Britain's Queen Camilla.

"The Queen hasn't worn my hats yet. Maybe one day I'll make a hat (for her)," said Jones.

After 45 years of presenting collections, how does he keep pulling ideas out of his hat?

"I guess that's my character. I live my life, and put it into a hat."