Asharq Al-awsat English Middle-east and International News and Opinion from Asharq Al-awsat Newspaper

Kim Kardashian West Collaborates with Luxury Label Fendi

Kim Kardashian West Collaborates with Luxury Label Fendi

Monday, 25 October, 2021 - 17:30
The Fendi logo is seen before the Fendi show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. (Reuters)

Kim Kardashian West’s shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday.

The new collection that is slated to be launched on Nov. 9 was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH’s Italian luxury fashion house.

Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman’s huge social media following.

Celebrity collaborations are a big business for major fashion labels; Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.

Editor Picks