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Investment Contract for Saudi Arabia’s First Coffee-Growing City Signed

A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
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Investment Contract for Saudi Arabia’s First Coffee-Growing City Signed

A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters
A veiled woman makes coffee as she works at a coffee shop in Tabuk, Saudi Arabia, Reuters

The Saudi Ministry of Environment, Water and Agriculture has signed an investment contract for the first “coffee city” in the Kingdom.

The deal with the Agricultural Cooperative Society in Baljurashi, which lasts for 15 years, was signed under the patronage of Abdul Rahman Al-Fadhli, the Minister of Environment, Water, and Agriculture, and in the presence of Undersecretary for Agriculture Ahmed Al-Ayada.

The ministry said that the agreement aims to achieve sustainability of agricultural products and crops, encourage agricultural investment, develop vegetation cover, create local job opportunities, and enhance the role of cooperative societies in the Kingdom.

The agreement includes the cultivation of 300,000 coffee arabica seedlings and pomegranate trees on a 1,662,373-square-meter site in the village of Mashuqa, in Al-Qura governorate, Al-Baha.

It will include a model farm, an integrated nursery for cultivating coffee seedlings, and an industrial center that includes workshops, warehouses, a business center, on-site accommodation, a training center, and a mosque.

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Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
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Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo

Diriyah, one of Saudi Arabia's giga-projects, has agreed deals worth nearly $1 billion with European firms and is in talks to attract more foreign capital, its CEO said.

Diriyah, located at a UNESCO World Heritage site outside the capital Riyadh, has been backed by PIF investments worth a total of around 20 billion riyals ($5.33 billion) in 2023 and 2024, and should get 12 billion riyals more next year, its CEO said.

It has recently agreed deals worth nearly $1 billion in total with an Italian developer and a French company and is in talks with several foreign investors looking to buy equity stakes in hotels and other real estate developments, Jerry Inzerillo told Reuters in New York this week.

"There's a lot of interest from America, a lot of interest from every country," he said. "We'll work with any country that can deliver quality and stay on time."

Foreign investors have already bought stakes in several projects in Diriyah, said Inzerillo, with more to come.

"A lot of people can see that it's built, it's doable; it's no longer renderings, no longer 'you wait and see' ... So now we're seeing a big spike in interest in foreign investment".

Inzerillo said investment priorities have changed because of upcoming events such as the Expo 2030 world fair, which Riyadh last year won the right to host. But the pace and scope of the Saudi giga-projects have not been scaled back, he said.

"It's a realignment, a re-prioritization ... not a reduction," he added.