ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
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ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo

British online fashion retailer ASOS reiterated its already downgraded outlook on Thursday after supply chain constraints and volatile demand limited sales growth in its four months to Dec. 31 trading period.

It posted total sales growth of 5%, following a 22% rise in the year to end August, and said gross margin decreased by 400 basis points to 43.0% driven by a need to discount goods and higher freight costs.

For the full year it reiterated its outlook of revenue growth in the range of 10%-15% and adjusted profit before tax of 110 million pounds to 140 million pounds. That hit its shares when it was published in October, and would represent a more than 40% drop on the year before.

"ASOS has delivered a robust start to the year, in line with the guidance we set out at full-year results, despite challenging market conditions," Reuters quoted Chief Operating Officer Mat Dunn as saying.

ASOS, once a darling of the stockmarket, was hit by a difficult end to 2021, when it cut its annual profit forecast and parted ways with its CEO following supply chain pressures and a return by shoppers to pre-pandemic ways.

While shoppers often return partywear clothing and fashion, incurring a cost for the company, they retained the athleisure wear bought during the pandemic to use at home, giving the company a boost to its finances during lockdowns.

Its shares are down 56% this year, prior to Thursday's update, mirroring similar falls seen at rival Boohoo which has also been hit by high product return rates, disruption to international deliveries and inbound freight costs.

ASOS added that it intended to move to the LSE's main stock market, expected by the end of February.



Dior Sends Sporty Fashion Down Paris Catwalk

 A model wears a creation as part of the Christian Dior Spring/Summer 2025 collection presented Tuesday, Sept. 24, 2024 in Paris. (AP)
A model wears a creation as part of the Christian Dior Spring/Summer 2025 collection presented Tuesday, Sept. 24, 2024 in Paris. (AP)
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Dior Sends Sporty Fashion Down Paris Catwalk

 A model wears a creation as part of the Christian Dior Spring/Summer 2025 collection presented Tuesday, Sept. 24, 2024 in Paris. (AP)
A model wears a creation as part of the Christian Dior Spring/Summer 2025 collection presented Tuesday, Sept. 24, 2024 in Paris. (AP)

Christian Dior designer Maria Grazia Chiuri showed playful, sport-themed fashion for the LVMH-owned label's spring-summer 2025 ready-to-wear collection on Tuesday to a front row of celebrities and France's first lady Brigitte Macron.

Models marched down a long, straight runway parading jersey dresses, asymmetric bodysuits and black trousers with white racing stripes running along the legs. Completing the looks were tall gladiator shoes -- including sneakers -- laced up to the top, while accessories included large pouches worn across the back.

Artist SAGG Napoli kicked off the show, entering a narrow corridor in the center of the catwalk, carrying an archery set. After stretching her arms and neck, she stroked her long braid then grabbed an arrow from her belt and fired it.

"May the building of a strong mind and a strong body be the greatest work I have ever made," was one of the quotes splashed on the set of the venue, a temporary tent in the Rodin Museum garden.

Paris Fashion Week, which features some of the biggest labels including Chanel, Louis Vuitton, Hermes and Kering-owned Saint Laurent, follows industry shows in New York, London and Milan earlier this month. It wraps up on Oct. 1.