Burberry Celebrates British Culture in London Live Show Return

Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
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Burberry Celebrates British Culture in London Live Show Return

Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)
Shoppers walk past a store of fashion company Burberry, amid the spread of the coronavirus disease (COVID-19), in Zurich, Switzerland December 11, 2021. (Reuters)

British luxury label Burberry returned to the London catwalk on Friday with its first in-person fashion show in two years, presenting menswear and womenswear collections that celebrated British culture.

Following digital presentations in past seasons due to the COVID-19 pandemic, Chief Creative Officer Riccardo Tisci said he mixed different vibes for the autumn/winter 2022 lines, playing with the brand's classic camel trench looks.

"It was important for me to explore what it means to belong, how our roots influence our identity and how the power of community and togetherness is what truly brings meaning to the world," he said in a statement, also paying homage to London.

"The collection embodies an intangible essence that is Britishness, a unique fusion of honoring the beauty of the past, whilst also remaining focused on the future with thankfulness, hope and love."

Models wore trench coats with chain details, country-style outerwear, bodysuits, detailed checked skirts and twin sets paired with tight high platform boots.

The brand's classic check print in camel, red and black appeared on pleated dresses and skirts, while Tisci used Burberry's equestrian knight design and oak leaf crest as prints or embellishments.

For the evening, he reimagined a trench coat as a strapless gown, offered frocks trimmed with feathers and black velvet shirts worn with long skirts and tuxedo jackets. Shiny metallics decorated some designs.

Menswear featured puffer, aviator and tailored jackets, high-waisted trousers with corset-like laces, rugby shirts and jumpers with embellishments.

Some outfits had off-the-shoulder panels - in faux-fur, shearling or rib-knit. Accessories included baseball caps.



Fashion Commission Signs MoU with adidas to Empower Saudi Designers and Creators 

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
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Fashion Commission Signs MoU with adidas to Empower Saudi Designers and Creators 

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 

Saudi Arabia’s Fashion Commission signed a memorandum of understanding with adidas to support young Saudi designers and creators, under the "100 Saudi Brands" program, which forms the shared vision of this collaboration, reported the Saudi Press Agency on Thursday.

The MoU comes amid the sector's growth, with the commission's efforts to stimulate innovation, nurture talent, and foster growth in the local fashion industry.

The partnership is built on three pillars:

- Talent Development: Through training programs at adidas targeting talents within the "100 Saudi Brands" network.

- Research and Development: Collaboration between the two sides will launch a comprehensive research project aimed at understanding the evolving needs of Saudi consumers, with a focus on women's sportswear preferences. This will contribute to the "State of Fashion in the Kingdom 2024" report, guiding future adidas collections and contributing to the launch of a joint sportswear and lifestyle collection for 2025.

- Global Partnerships: Collaboration with a select group of Saudi designers. adidas, with the support of the Fashion Commission, will showcase its first official local collaboration during Riyadh Fashion Week 2024, where the Spring/Summer 2025 collection will be presented.

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector.