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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)
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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.

However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.

She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.

Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.

Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.

Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.

Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.

“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.

Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.

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Rami Al Ali Becomes First Syrian in Paris Fashion Program

Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
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Rami Al Ali Becomes First Syrian in Paris Fashion Program

Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)

Syrian couturier Rami Al Ali made history Thursday as the first fashion designer from his country to feature in the official Paris Haute Couture Week calendar in a new landmark for Arab representation in the luxury business.

After years of showing his tailored evening dresses on the sidelines of Couture Week, he was invited this year by France's Federation de la Haute Couture et de la Mode to join the program.

He sent out models in long pleated dresses in pastel colors, making elaborate use of silk, rolled crepe fabric, embroidery and beading in a collection that reflected his optimism about the future of his war-ravaged country.

"We called the collection the 'Guardian of Light', and it came at a time that is very hopeful, very promising," the 53-year-old told AFP beforehand.

The fall of former Syrian president Bashar al-Assad in December led to the rise of opposition-turned-transitional leader Ahmed al-Sharaa, which has brought a fragile end to nearly 14 years of civil war.

Al Ali, who grew up in the eastern Syrian city of Deir Ezzor before moving to Dubai, where he founded his brand more than 20 years ago, was holding back tears as he spoke to reporters afterwards.

He told AFP he had been feeling "nervous, excited, tired, happy" about his breakthrough moment, which follows years of dressing A-listers and royalty including Beyonce and Oscar winner Helen Mirren.

- 'Bolder, braver' -

After decades of Syria being a byword for violence and political oppression, Al Ali hopes that artists will now help highlight the country's rich history and design culture.

"I think now we have much more freedom in expressing ourselves in all different aspects, political, humanitarian, creative. We have a lot to say, and definitely we are bolder, braver in the way we express it," he said.

Haute Couture Week is separate from the ready-to-wear Paris Fashion Week and is dedicated to handcrafted, one-of-a-kind creations made for red carpet events, galas, and other high-profile social occasions.

The program this week included two designers from Lebanon -- Elie Saab and Zuhair Murad - as well as Cameroon's Imane Ayissi, the sole sub-Saharan African label included in the calendar.

Saudi Arabian designer Mohammed Ashi's brand Ashi Studio was also in the program.

Ayissi, who joined the Couture calendar in 2020 at the same time as much-hyped Indian designer Rahul Mishra, paid tribute to the increasing diversity on the Paris fashion circuit.

"It shows that things are changing, that things are moving forward," former model Ayissi told AFP this week after his show, which made elaborate use of traditional African textiles.