Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)
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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.

However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.

She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.

Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.

Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.

Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.

Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.

“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.

Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.



Saudi 100 Brands Returns to Paris Fashion Week

Saudi 100 Brands Returns to Paris Fashion Week
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Saudi 100 Brands Returns to Paris Fashion Week

Saudi 100 Brands Returns to Paris Fashion Week

The Saudi Fashion Commission will present homegrown talents at Paris Fashion Week, held from June 24 to 27 on the fifth floor of La Samaritaine. The exclusive showroom dedicated to Saudi 100 Brands will highlight 11 trailblazing designers and their Spring–Summer 2026 collections.

This exceptional showcase, spearheaded by the Fashion Commission and its flagship Saudi 100 Brands program, aims to foster meaningful cultural exchange through contemporary Saudi fashion, the Saudi Press Agency (SPA) reported. It represents a key step in a long-term vision to establish the Kingdom as an essential presence in the global fashion industry.

CEO of the Fashion Commission of Saudi Arabia's Ministry of Culture Burak Çakmak said that the return of the Saudi 100 Brands program to Paris Fashion Week reflects a commitment to showcasing Saudi creativity at the highest levels.

He noted that the platform not only presents designers to a global audience but also deepens connections with the international fashion community, reinforcing the vision of making the Kingdom a driving force in shaping the future of fashion and fostering meaningful global partnerships.

CEO of Tranoï Boris Provost stated that Saudi fashion is experiencing remarkable momentum, expressing pride in the creative energy showcased by the Saudi 100 Brands program at Tranoï.

According to SPA, he highlighted the exhibition's role in presenting emerging talents on a global scale, noting that the collaboration with the Saudi Fashion Commission perfectly embodies this mission by providing an international stage for a new generation of designers in Paris, the fashion capital of the world.

The Saudi 100 Brands program is a long-term strategic initiative by the Saudi Fashion Commission. It aims to support generations of Saudi brands and contribute to the development of a sustainable local fashion industry.