Rami Al Ali Becomes First Syrian in Paris Fashion Program

 Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
TT

Rami Al Ali Becomes First Syrian in Paris Fashion Program

 Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)

Syrian couturier Rami Al Ali made history Thursday as the first fashion designer from his country to feature in the official Paris Haute Couture Week calendar in a new landmark for Arab representation in the luxury business.

After years of showing his tailored evening dresses on the sidelines of Couture Week, he was invited this year by France's Federation de la Haute Couture et de la Mode to join the program.

He sent out models in long pleated dresses in pastel colors, making elaborate use of silk, rolled crepe fabric, embroidery and beading in a collection that reflected his optimism about the future of his war-ravaged country.

"We called the collection the 'Guardian of Light', and it came at a time that is very hopeful, very promising," the 53-year-old told AFP beforehand.

The fall of former Syrian president Bashar al-Assad in December led to the rise of opposition-turned-transitional leader Ahmed al-Sharaa, which has brought a fragile end to nearly 14 years of civil war.

Al Ali, who grew up in the eastern Syrian city of Deir Ezzor before moving to Dubai, where he founded his brand more than 20 years ago, was holding back tears as he spoke to reporters afterwards.

He told AFP he had been feeling "nervous, excited, tired, happy" about his breakthrough moment, which follows years of dressing A-listers and royalty including Beyonce and Oscar winner Helen Mirren.

- 'Bolder, braver' -

After decades of Syria being a byword for violence and political oppression, Al Ali hopes that artists will now help highlight the country's rich history and design culture.

"I think now we have much more freedom in expressing ourselves in all different aspects, political, humanitarian, creative. We have a lot to say, and definitely we are bolder, braver in the way we express it," he said.

Haute Couture Week is separate from the ready-to-wear Paris Fashion Week and is dedicated to handcrafted, one-of-a-kind creations made for red carpet events, galas, and other high-profile social occasions.

The program this week included two designers from Lebanon -- Elie Saab and Zuhair Murad - as well as Cameroon's Imane Ayissi, the sole sub-Saharan African label included in the calendar.

Saudi Arabian designer Mohammed Ashi's brand Ashi Studio was also in the program.

Ayissi, who joined the Couture calendar in 2020 at the same time as much-hyped Indian designer Rahul Mishra, paid tribute to the increasing diversity on the Paris fashion circuit.

"It shows that things are changing, that things are moving forward," former model Ayissi told AFP this week after his show, which made elaborate use of traditional African textiles.



Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 
TT

Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 

The Saudi Fashion Commission signed a memorandum of understanding (MoU) with the Saudi Retail Academy to develop national capabilities and boosting specialized skills in the fashion and retail sectors, reported the Saudi Press Agency on Monday.

The MoU aims to support local talent and the creation of sustainable employment opportunities in this vital industry. It stems from the two sides’ keenness to cooperate in the fields of training and professional development.

The agreement was signed on the sidelines of the graduation ceremony of the academy’s first cohort.

The Fashion Commission focuses on developing local talent, transferring global expertise, and advancing the fashion sector in the Kingdom, while the Saudi Retail Academy is a non-profit institute and a specialized entity in training and development in the retail field and in building professional competencies and skills related to retail and sales.

The MoU aims to establish a framework for cooperation to design and implement specialized training programs that boost the readiness of national cadres and qualify them according to the highest professional standards, with a focus on developing skills in sales, customer experience, and store management to meet labor market requirement and the needs of the growing fashion sector.

Fashion Commission chief executive Burak Cakmak said that developing human capital is a fundamental pillar for the long-term growth of the Kingdom’s fashion sector.

The partnership reflects the commitment to strengthening the capabilities that form the foundation of a competitive and sustainable industry through investment in specialized skills within retail and customer experience, enabling brands to grow and supporting the sector’s confident evolution, he added.

Saudi Retail Academy chief executive Hend Al-Dhaban stressed that the partnership embodies a shared vision to empower national talent and elevate professionalism in the retail sector.

The agreement will help channel training expertise to meet the specialized needs of the fashion sector and equip young men and women with the practical skills required to succeed in the labor market, thereby boosting service quality and supporting localization targets and economic growth, she explained.

This cooperation is part of the Fashion Commission’s ongoing efforts to develop the fashion value chain through building strategic partnerships with specialized training and education entities, expanding professional opportunities for national talent, and linking education and training outputs with labor-market needs.

Through their partnership, the commission and the academy will help in building an integrated ecosystem that connects education, vocational qualification, and employment, bolstering the competitiveness of the fashion and retail sectors and supporting the objectives of Saudi Vision 2030 in empowering national cadres, localizing jobs, and improving quality of life.


Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
TT

Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA

The Fashion Commission launched its Saudi 100 Brands showcase at the Saudi Cup 2026, marking a historic milestone for the world-renowned equestrian event at King Abdulaziz Racecourse in Riyadh.
The collections celebrate Saudi heritage by blending traditional and contemporary design. Jewelry and accessory brands also exhibited throughout, providing Saudi designers with a platform to reach a broader global audience. These showcases emphasize the fusion of heritage and modern design, offering a new perspective on the Kingdom's creative identity.
The Saudi 100 Brands program, a flagship initiative of the Fashion Commission, supports emerging designers by providing tools, expertise, and platforms to grow their global presence. This collaboration with the Saudi Cup underscores the importance of celebrating cultural heritage while advancing design innovation.

Each piece in the exhibition incorporates heritage motifs, textiles, and storytelling, reimagined through innovative design to appeal to modern and international audiences.

The exhibition aims to celebrate national identity, highlight local creative talent, and present the evolving direction of Saudi fashion, SPA reported.

Visitors explored the intersection of craftsmanship and cultural expression, discovering how designers honor tradition while advancing fashion design.

The experience also introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem.

This participation reflects the Fashion Commission’s vision to develop a thriving fashion sector rooted in cultural heritage and global ambition. By combining cultural narratives with innovative design, the commission enables Saudi fashion to contribute to global creative industries, nurture talent, and position Saudi brands for sustained success.


L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
TT

L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)

L'Oreal shares fell heavily on the Paris stock market on Friday after the cosmetics giant posted sales that fell short of analyst expectations, stoking fears of weakness for its luxury brands and in the key Chinese market.

While revenues rose seven percent in the fourth quarter in Europe -- still the company's biggest market -- they edged up just 0.7 percent in North America and fell five percent in North Asia, which includes China.

Overall, sales were up 1.5 percent to 11.2 billion euros ($13.3 billion) in the final quarter of 2025 -- usually when the company benefits from strong holiday-fueled buying.

This was a marked slowdown from the 4.5-percent growth seen the previous year.

On a like-for-like comparison that excludes the impact of currency fluctuations, sales rose six percent, whereas the consensus forecast was around eight percent, analysts said.

The luxury division (Luxe) in particular, which includes high-end perfumes and make-up and is L'Oreal's biggest by revenue, saw a 0.5-percent sales slide in the fourth quarter, to 4.2 billion euros.

"We think the miss, led by North Asia and Luxe, will be a concern amid a vague outlook," said David Hayes, an analyst at investment bank Jefferies.

L'Oreal's stock was down 3.2 percent in morning trading, partly recovering from a drop of more than six percent at the open.

Net profit for the full year was down 4.4 percent to 6.1 billion euros.

Chief executive Nicolas Hieronimus said when he presented the results on Thursday that L'Oreal had achieved a "solid" performance "despite a context that was at the very least volatile and unfavorable".

For 2026, he said the company had to be "cautious and humble", although he expected "the beauty market to continue its acceleration" unless there was "a new surprise".

"We're going to have to intensify our efforts in terms of innovation to energize the market and win over customers," he added.