Rami Al Ali Becomes First Syrian in Paris Fashion Program

 Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
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Rami Al Ali Becomes First Syrian in Paris Fashion Program

 Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)
Syrian fashion designer Rami Al Ali acknowledges the audience following the presentation of his creations during the Women's Haute-Couture Fall/Winter 2025-26 collection show in Paris, on July 10, 2025. (AFP)

Syrian couturier Rami Al Ali made history Thursday as the first fashion designer from his country to feature in the official Paris Haute Couture Week calendar in a new landmark for Arab representation in the luxury business.

After years of showing his tailored evening dresses on the sidelines of Couture Week, he was invited this year by France's Federation de la Haute Couture et de la Mode to join the program.

He sent out models in long pleated dresses in pastel colors, making elaborate use of silk, rolled crepe fabric, embroidery and beading in a collection that reflected his optimism about the future of his war-ravaged country.

"We called the collection the 'Guardian of Light', and it came at a time that is very hopeful, very promising," the 53-year-old told AFP beforehand.

The fall of former Syrian president Bashar al-Assad in December led to the rise of opposition-turned-transitional leader Ahmed al-Sharaa, which has brought a fragile end to nearly 14 years of civil war.

Al Ali, who grew up in the eastern Syrian city of Deir Ezzor before moving to Dubai, where he founded his brand more than 20 years ago, was holding back tears as he spoke to reporters afterwards.

He told AFP he had been feeling "nervous, excited, tired, happy" about his breakthrough moment, which follows years of dressing A-listers and royalty including Beyonce and Oscar winner Helen Mirren.

- 'Bolder, braver' -

After decades of Syria being a byword for violence and political oppression, Al Ali hopes that artists will now help highlight the country's rich history and design culture.

"I think now we have much more freedom in expressing ourselves in all different aspects, political, humanitarian, creative. We have a lot to say, and definitely we are bolder, braver in the way we express it," he said.

Haute Couture Week is separate from the ready-to-wear Paris Fashion Week and is dedicated to handcrafted, one-of-a-kind creations made for red carpet events, galas, and other high-profile social occasions.

The program this week included two designers from Lebanon -- Elie Saab and Zuhair Murad - as well as Cameroon's Imane Ayissi, the sole sub-Saharan African label included in the calendar.

Saudi Arabian designer Mohammed Ashi's brand Ashi Studio was also in the program.

Ayissi, who joined the Couture calendar in 2020 at the same time as much-hyped Indian designer Rahul Mishra, paid tribute to the increasing diversity on the Paris fashion circuit.

"It shows that things are changing, that things are moving forward," former model Ayissi told AFP this week after his show, which made elaborate use of traditional African textiles.



H&M's Q1 Profit Grows More Than Expected, Sees March Sales Up 1%

FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
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H&M's Q1 Profit Grows More Than Expected, Sees March Sales Up 1%

FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo
FILE PHOTO: A Swedish flag hangs outside a business on a street of the old city of Stockholm, Sweden, February 24, 2024. REUTERS/Tom Little/File Photo

Swedish fashion retailer H&M reported on Thursday a slightly bigger rise than expected in December-February operating profit, and predicted March sales would be up 1% in local currencies.

"Towards the end of the quarter our well-received spring collections contributed to a positive sales trend, which also continued into March," CEO Daniel Erver said in a statement.

Operating profit in H&M's fiscal first quarter, ⁠which includes the key ⁠Christmas shopping period, rose for a third consecutive quarter to 1.51 billion crowns ($162 million) from a year-earlier 1.20 billion and a mean forecast in an LSEG poll of analysts of 1.39 billion, on an organic sales decrease of 1%.

The rival ⁠to Inditex in January flagged that local-currency sales in the first two months of the quarter were down 2%.

According to Reuters, H&M said it is closely monitoring developments in the Middle East and the implications for global trade.

"With good flexibility in the supply chain and a low proportion of air freight, there are opportunities to adapt the flow of goods to changed conditions," it said. "Middle Eastern markets account for a ⁠small portion ⁠of the company’s total sales and the markets are operated through franchise partners."

On February 28, the United States and Israel launched coordinated strikes against Iran. Iran has in response launched strikes against Israel, US bases and Gulf states.

It has attacked vessels and infrastructure throughout the Gulf region and effectively closed the Strait of Hormuz, hitting global supply chains and causing soaring energy costs, raising concern over war-driven inflation and potential impact on consumer demand.


Next Says UK Sales Have Held Up Since Iran War Started

Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
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Next Says UK Sales Have Held Up Since Iran War Started

Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)
Women tour a popular outdoor shopping mall in Beijing, China, Sunday, March 8, 2026. (AP Photo/Andy Wong)

British clothing retailer Next has not seen a noticeable drop off in UK sales since the US-Israeli war on Iran started at the end of February, its boss said on Thursday.

"Eight weeks, ⁠including the war ⁠weeks, have been good in the UK," CEO Simon Wolfson told Reuters after Next published full-year ⁠results.

He said sales in the Middle East, which account for about 6% of the group's annual turnover, fell "dramatically" in the first few days of the war and demand remains "suppressed.”

Wolfson said if ⁠Next ⁠did have to raise prices around June or July to make up for higher costs caused by the war, the increases would only be 1% to 2%.


Primark to Open First Dubai Store

A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
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Primark to Open First Dubai Store

A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)
A woman speaks on her mobile phone as she browses a shop for new clothes ahead of the start of the Eid al-Fitr festival in Dubai on March 16, 2026. (Photo by AFP)

Budget fashion retailer Primark has confirmed it will press ahead with opening its first Dubai store on Thursday despite the ongoing US-Israeli war with Iran, during which the emirate has been hit by Iranian missiles and drones.

Primark, owned by London-listed Associated British Foods, and its ⁠franchise partner Alshaya ⁠Group will open the store in Dubai Mall.

Primark and Alshaya plan to open two more stores in Dubai - at City Centre ⁠Mirdif in April and Mall of the Emirates in May.

Dubai's malls have seen a sharp fall in visitors since the Iran war began, reflecting a collapse in tourism.

Primark and Alshaya plan to open stores in Bahrain and Qatar by ⁠the ⁠end of the year.

Primark entered the Middle East with a store in Kuwait in October last year.

As of the end of January, Primark traded from about 475 stores in 18 countries across the UK, Europe, the Middle East and the US.