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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands
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Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

Dubai’s Museum of the Future Signs Partnerships with National, Global Brands

The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges, Emirates News Agency (WAM) reported.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future, WAM said.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasize the pioneering role of the UAE in building humanity’s future.

The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

"The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life," he added.

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North Riyadh Geopark, Salma Geopark Join UNESCO’s Global Geoparks List

The newly recognized geoparks will serve as key destinations for local and international visitors, offering an opportunity to explore the Kingdom’s geological wonders while fostering scientific and cultural awareness of geodiversity conservation - SPA
The newly recognized geoparks will serve as key destinations for local and international visitors, offering an opportunity to explore the Kingdom’s geological wonders while fostering scientific and cultural awareness of geodiversity conservation - SPA
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North Riyadh Geopark, Salma Geopark Join UNESCO’s Global Geoparks List

The newly recognized geoparks will serve as key destinations for local and international visitors, offering an opportunity to explore the Kingdom’s geological wonders while fostering scientific and cultural awareness of geodiversity conservation - SPA
The newly recognized geoparks will serve as key destinations for local and international visitors, offering an opportunity to explore the Kingdom’s geological wonders while fostering scientific and cultural awareness of geodiversity conservation - SPA

The United Nations Educational, Scientific and Cultural Organization (UNESCO) has officially designated the North Riyadh Geopark and Salma Geopark as part of its UNESCO Global Geoparks Network, marking a significant milestone for Saudi Arabia in preserving geoheritage and promoting sustainable development.
The recognition follows UNESCO’s stringent selection criteria, which emphasize the comprehensive management of geoparks. These criteria ensure a balance between conservation, education, and sustainable development while actively involving local communities.
CEO of the National Center for Vegetation Cover Development and Combating Desertification (NCVC) Khaled Al-Abdulkader praised the announcement as a testament to Saudi Arabia’s dedication to protecting its natural and historical heritage, SPA reported.
He attributed the achievement to the steadfast support of the Saudi leadership in enhancing environmental initiatives and promoting sustainability.
He also underscored NCVC’s efforts to preserve the country’s unique natural landscapes, particularly its geological sites, in line with Vision 2030’s sustainable development goals.
Senior Director of the Saudi Geoparks Initiative Hussam Al-Turki emphasized that the inclusion of North Riyadh Geopark and Salma Geopark is a moment of national pride. He noted that this milestone not only reinforces Saudi Arabia’s commitment to preserving its cultural and natural identity but also strengthens its role as a global leader in geoheritage conservation and sustainable development.
With this designation, Saudi Arabia reaffirms its commitment to global environmental efforts.

According to SPA, the newly recognized geoparks will serve as key destinations for local and international visitors, offering an opportunity to explore the Kingdom’s geological wonders while fostering scientific and cultural awareness of geodiversity conservation.
Beyond geotourism, geoparks play a vital role in sustainable natural resource management by connecting geotourism with local economic development, creating jobs, and fostering environmental education. This initiative represents a collaborative effort among government bodies, the private sector, and non-profit organizations, enhancing Saudi Arabia’s contribution to both national and sustainable development goals.