‘Love Hormone’ Treatment Makes Lions Friendlier, New Study

Lions are seen at the Artis Amsterdam Royal Zoo in Amsterdam, Netherlands in this handout photo released to media on January 28, 2021. Picture taken September 7, 2020. Artis Amsterdam Royal Zoo/Handout via REUTERS
Lions are seen at the Artis Amsterdam Royal Zoo in Amsterdam, Netherlands in this handout photo released to media on January 28, 2021. Picture taken September 7, 2020. Artis Amsterdam Royal Zoo/Handout via REUTERS
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‘Love Hormone’ Treatment Makes Lions Friendlier, New Study

Lions are seen at the Artis Amsterdam Royal Zoo in Amsterdam, Netherlands in this handout photo released to media on January 28, 2021. Picture taken September 7, 2020. Artis Amsterdam Royal Zoo/Handout via REUTERS
Lions are seen at the Artis Amsterdam Royal Zoo in Amsterdam, Netherlands in this handout photo released to media on January 28, 2021. Picture taken September 7, 2020. Artis Amsterdam Royal Zoo/Handout via REUTERS

Lions typically aren't keen on making new friends. The giant cats guard their territory fiercely and can mortally wound a foe with a single swipe. While aggression is an advantage for apex predators in the wild, it poses real challenges for lions on reserves or in captivity, a number that is growing due to habitat loss.

Researchers working on a wildlife reserve in Dinokeng, South Africa, found that an intranasal application of the "love hormone" oxytocin could make lion meet-cutes less life-threatening. Their work appeared March 30 in the journal iScience.

In the summers of 2018 and 2019, a team led by animal biologist Craig Packer and neuroscientist Sarah Heilbronner from the University of Minnesota spent their days using hunks of raw meat to lure lions up to a fence so they could spray oxytocin up their noses with a tool that looks like an antique perfume bottle.

By spraying the oxytocin directly up the nose, it can travel up the trigeminal nerve and the olfactory nerve straight up into the brain.

After these treatments, researchers observed that the 23 lions who were given oxytocin were more tolerant of other lions in their space and displayed less vigilance towards intruders.

"You can see their features soften immediately, they go from wrinkled and aggressive to this totally calm demeanor. They totally chill out. It's amazing," said Jessica Burkhart from the Department of Ecology, Evolution and Behavior at the University of Minnesota, in a report posted on the Cell Press network.

Researchers measure social tolerance by seeing how close a lion who has possession of a desired object, in this case a pumpkin toy, will let others approach it.

"After the lions were treated with oxytocin, and we gave them their favorite pumpkin toy to play with, we saw the average distance between them drop from about 7 meters with no treatment to about 3.5 meters after oxytocin was administered,” added Burkhart.



‘Saudi Winter’ Features 1,000 Events for Unforgettable Experiences

 Riyadh hosts the world’s largest winter entertainment events (Asharq Al-Awsat)
Riyadh hosts the world’s largest winter entertainment events (Asharq Al-Awsat)
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‘Saudi Winter’ Features 1,000 Events for Unforgettable Experiences

 Riyadh hosts the world’s largest winter entertainment events (Asharq Al-Awsat)
Riyadh hosts the world’s largest winter entertainment events (Asharq Al-Awsat)

The Saudi Tourism Authority (STA) launched the “Saudi Winter” events calendar on Saturday, highlighting seven key destinations across the kingdom.

Visitors from around the world can enjoy over 1,000 experiences and events, along with more than 500 special offers.

The Saudi Winter calendar includes events and activities scheduled to take place in 7 destinations: Riyadh, Jeddah, AlUla, the Red Sea, the Eastern Province, Madinah, and Hail.

The events will run from October 2024 until the end of the first quarter of 2025.

Moreover, the Winter calendar includes several outstanding events and seasons, such as Riyadh Season, Diriyah Season, AlUla Season, Madinah Season, and the Jeddah Calendar.

Additionally, it features special experiences such as the Dakar Rally, MDL Beast, Saudi Cruise, and the Islamic Arts Biennale. It also includes hiking trails, camps and caravans in winter destinations.

The Visit Saudi platform provides more details on the Saudi Winter Program 2024-2025, special offers, promotions and packages. The first phase of the program involves more than 50 offers in collaboration with private sector partners.

Recently, the Minister of Tourism and the STA’s Chairman of the Board of Directors, Ahmed bin Aqeel Al-Khateeb, announced the launch of the Program, during a workshop with tourism stakeholders to discuss the recent achievements, goals and challenges.

“With the unwavering support of the Kingdom’s leadership to the tourism sector, and with the efforts of the tourism sector and private sector partners, we launch the Saudi Winter calendar, as part of the Saudi Winter Program,” he said.

“This raises our hopes and aspirations to achieve new remarkable milestones, underscoring our efforts to attract more tourists through the ongoing campaigns that target local and international markets,” added Al-Khateeb.

On this occasion, the CEO of the STA, Fahd Hamidaddin, emphasized the progress of Saudi tourism, highlighting the recent accomplishments and record-breaking figures.

He also invited tourists from around the world to enjoy the Saudi Winter program, which has tripled the number of events and activities compared to last year, and offers unprecedented packages and offers that suit various categories of tourists.