Brazil Hosts First Ever Fashion Show Celebrating Indigenous People

Indigenous model Amirla Oliveira, of the Kulina tribe, poses
during a fashion event in Manaus, Brazil, April 9, 2022. (AFP Photo).
Indigenous model Amirla Oliveira, of the Kulina tribe, poses during a fashion event in Manaus, Brazil, April 9, 2022. (AFP Photo).
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Brazil Hosts First Ever Fashion Show Celebrating Indigenous People

Indigenous model Amirla Oliveira, of the Kulina tribe, poses
during a fashion event in Manaus, Brazil, April 9, 2022. (AFP Photo).
Indigenous model Amirla Oliveira, of the Kulina tribe, poses during a fashion event in Manaus, Brazil, April 9, 2022. (AFP Photo).

Brazil has organized the first ever indigenous fashion show in the city of Manaus, during which models wear feathered headdresses.
"It is a feeling of happiness and pride," said 19-year-old model Moan Munduruku.

“As it’s the first-of-its-kind event, we are very eager to show our talent, in sewing, in crafts. To show the world that indigenous people can also succeed in fashion,” he added.

Moan is one of 37 models -- of women and men -- representing 15 indigenous groups of Brazil to take part in the Intercultural Exhibition of Indigenous Fashion. For the entire month of April, the catwalk is to host the creations of 29 indigenous designers in Manaus, the Brazilian Amazon's largest city.

"It's a form of resistance, a way to overcome stereotypes," event organizer Reby Ferreira, 27, told AFP.

The designers use natural elements in their creations, including the spear like teeth of the peccary (an Amazonian boar), the red guarana fruit, acai seeds and coconut shells. The same geometric patterns sported by the models are repeated in the fabrics that envelop them.

"My outfit evokes the ritual of the Ticuna girl, and the hay house where she has to be when practicing these rituals," said Kimpuramana, a 17-year-old model sporting a white dress adorned with black diagonal stripes.

On the runway, a presenter announces the ethnicity of each model and explains the symbolism behind the clothes and accessories they wear. Saturday's show was hosted at the Rio Negro Palace, an early 20th century building that now serves as a cultural center.

"I feel privileged to have been able to attend such an event in this place. We are generally excluded from such sites. Today I can see my people telling their story through fashion," said indigenous participant, writer Bianca Mura, 24.



Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
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Under Armour Raises Annual Profit Forecast on Cost-savings Plan

FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo
FILE PHOTO: Products are displayed in an Under Armour store in New York City, US, November 4, 2019. REUTERS/Brendan McDermid/File Photo

Sportswear maker Under Armour raised its annual profit forecast on Thursday, betting on its cost-saving strategy and efforts to sell more clothing and shoes at full price.

Shares of the company rose 6.3% in premarket trading.

Following several quarters of poor results, Under Armour founder Kevin Plank returned as CEO to reset the business and has been reducing headcount and cutting down on inventory of some products.

The company is also aiming to cut back on promotions and sell apparel and footwear at full prices.
It now expects annual adjusted per-share profit of between 24 cents and 27 cents, compared with its prior forecast of 19 cents to 21 cents.